Group 1 - The recent executive changes at Amer Sports include the appointment of Ma Lei as the new president for China, succeeding Yao Jian, who will take on a global role at the acquired brand Jack Wolfskin [1][2] - Ma Lei has a diverse background in both international and local brands, which aligns with Amer Sports' strategy of localized operations in China [2][3] - Under Yao Jian's leadership, Amer Sports saw significant revenue growth, with total revenue increasing from $2.446 billion to $5.183 billion from 2020 to 2024, and the Greater China region's revenue rising from $202 million to $1.298 billion [3] Group 2 - Amer Sports is focusing on expanding its presence in first-tier and new first-tier markets, leveraging the strengths of its agents, particularly through partnerships with companies like Tmall and JD.com [2][3] - The company faces challenges as the outdoor performance segment, particularly Salomon, has shown only single-digit growth, while the technical apparel segment has seen a minimum growth of 23% [5][7] - The competitive landscape is becoming more crowded, with high-end sports brands losing their scarcity, necessitating a shift in marketing strategies to maintain consumer interest [7][8] Group 3 - Amer Sports aims to diversify its growth by enhancing the performance of brands like Wilson, Peak Performance, and Atomic, which are still in the early stages in the Chinese market [7][8] - The company is expected to achieve a revenue growth forecast of 15% to 17% for the year, with functional apparel sales projected to grow by 20% to 22% [8]