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大厂再战社交:抖快版“朋友圈”上线,抖音研发社交App“海海”
3 6 Ke· 2025-10-09 23:46
Group 1 - Douyin has recently upgraded its "Daily" feature, enhancing its social attributes by adding a new creation entry, avatar color ring reminders, and a time-limited daily posting function [1][3][6] - The new creation entry is prominently placed at the bottom right of the personal homepage, allowing users to quickly upload text or video content with options for 24 hours, 3 days, or 7 days of display [1][6][8] - The avatar color ring feature visually indicates when friends have posted new updates, enhancing user interaction by shortening response times [8][12] Group 2 - Kuaishou has also reinforced its social sharing capabilities with a feature called "Shuoshuo," which was briefly suspended for updates but relaunched this year, indicating the importance of social features [10][12] - Kuaishou's "Shuoshuo" allows users to share daily snippets and engage with friends through comments and likes, similar to Douyin's "Daily" feature [10][12] - Both Douyin and Kuaishou are focusing on building a "classmate circle" to address the social shortcomings of their platforms, which have traditionally relied on algorithmic content distribution [12][19] Group 3 - The push for enhanced "classmate circle" features by both platforms reflects a broader trend among social media to capture users' daily sharing habits and interactions [2][12] - Douyin is also upgrading its group chat functionality, increasing the maximum group size to 1,000 members, which aims to foster more active engagement [13][19] - Kuaishou is enhancing local social interactions with features like "People Nearby," which allows users to chat with strangers, further enriching the social experience [14][19] Group 4 - Despite the ongoing enhancements, both platforms face challenges in transforming user behavior from content consumption to social interaction, as users are accustomed to using WeChat for communication [18][19] - The historical context of previous social attempts by both platforms, such as Douyin's "Duoshan" and Kuaishou's "Yitian Mianliao," indicates that social features have not always been successful [13][19] - The current efforts to integrate social features are seen as a long-term strategy, with both platforms leveraging their large user bases and content advantages to explore user needs [19]