（来源：电商行业） 张一鸣做社交，屡战屡败，屡败屡战。 出品 | 电商行业 作者 | 李响 Tech星球独家透露，抖音近期对App 内的"日常"板块进行了全面升级，通过新增创作入口、头像色环提 醒与限时日常发布功能，进一步强化平台的社交属性，持续推进其在社交赛道的布局。 具体来看，全新的创作入口被直接置于个人主页头像右下方，以醒目的"+"号作为视觉标识，这一设计 大幅降低了内容发布门槛，用户点击后可快速上传图文或视频，无需多步操作，在创作与互动的便捷性 上均有很大的提升。 同时，升级后的"日常"模块还新增了限时发布功能，用户可根据需求选择 24 小时、3 天或 7 天的展示 时长，既能满足"即时分享生活"的短期需求，也能适配"保留片段记忆" 的稍长期场景。 抖音全面升级社交功能 社交，一直是张一鸣心中放不下的执念。 过去这些年，抖音为了攻克这一领域，没少投入精力尝试，却始终难逃屡战屡败的宿命。 可即便如此，张一鸣却依旧没有动摇，而是继续将资源向社交赛道倾斜，一副不啃下这块"硬骨头"绝不 罢休的架势。 在此基础上，"日常"模块还新增了三项实用功能：一是聚合浏览，用户发布的所有 "日常" 内容会自动 整合，好友进 ...

Group 1 - Douyin has recently upgraded its "Daily" feature, enhancing its social attributes by adding a new creation entry, avatar color ring reminders, and a time-limited daily posting function [1][3][6] - The new creation entry is prominently placed at the bottom right of the personal homepage, allowing users to quickly upload text or video content with options for 24 hours, 3 days, or 7 days of display [1][6][8] - The avatar color ring feature visually indicates when friends have posted new updates, enhancing user interaction by shortening response times [8][12] Group 2 - Kuaishou has also reinforced its social sharing capabilities with a feature called "Shuoshuo," which was briefly suspended for updates but relaunched this year, indicating the importance of social features [10][12] - Kuaishou's "Shuoshuo" allows users to share daily snippets and engage with friends through comments and likes, similar to Douyin's "Daily" feature [10][12] - Both Douyin and Kuaishou are focusing on building a "classmate circle" to address the social shortcomings of their platforms, which have traditionally relied on algorithmic content distribution [12][19] Group 3 - The push for enhanced "classmate circle" features by both platforms reflects a broader trend among social media to capture users' daily sharing habits and interactions [2][12] - Douyin is also upgrading its group chat functionality, increasing the maximum group size to 1,000 members, which aims to foster more active engagement [13][19] - Kuaishou is enhancing local social interactions with features like "People Nearby," which allows users to chat with strangers, further enriching the social experience [14][19] Group 4 - Despite the ongoing enhancements, both platforms face challenges in transforming user behavior from content consumption to social interaction, as users are accustomed to using WeChat for communication [18][19] - The historical context of previous social attempts by both platforms, such as Douyin's "Duoshan" and Kuaishou's "Yitian Mianliao," indicates that social features have not always been successful [13][19] - The current efforts to integrate social features are seen as a long-term strategy, with both platforms leveraging their large user bases and content advantages to explore user needs [19]