Core Insights - RITZ Crackers will return to the Big Game on February 8, 2026, with a 30-second advertisement during the third quarter, marking the third consecutive year for a Mondelz International snack brand to appear in this event [1][2][3] - The brand will launch a new football-shaped cracker ahead of the Big Game, maintaining its signature salty, buttery flavor in a playful new design, available in stores starting December 1, 2025 [2][5] - The 2026 advertisement aims to build on the success of the previous year's campaign, which introduced the RITZ Salty Club, and will feature a refreshed creative direction [3][4] Company Strategy - The RITZ Brand emphasizes its commitment to cultural relevance and impactful advertising, leveraging the Big Game as a platform to connect with consumers [4] - The new advertisement is part of a broader 360º multichannel campaign that includes paid media, social media, public relations, and retail strategies [4] Financial Context - Mondelz International reported net revenues of approximately $36.4 billion in 2024, positioning itself as a leader in the global snacking market with a diverse portfolio of iconic brands [7]

Core Insights - RITZ brand is hosting the RITZ Salty Club Giveaway, providing fans a chance to win tickets to the sold-out residency "No Me Quiero Ir de Aquí" in Puerto Rico [2][5] - The initiative aims to modernize the brand's image and connect with consumers in innovative ways, as evidenced by its collaboration with cultural icon Bad Bunny [3][4] Company Overview - Mondelēz International, the parent company of RITZ, reported net revenues of approximately $36.4 billion for 2024, positioning itself as a leader in the global snacking market [8] - The company offers a diverse portfolio of iconic brands, including OREO, RITZ, and CADBURY, and is a member of major stock indices such as the S&P 500 and Nasdaq 100 [8] Event Details - The RITZ Salty Club experience will feature a salty-themed photo booth and exclusive merchandise, enhancing the concert experience for attendees [4] - Fans can enter the giveaway for a chance to win tickets for the residency dates on August 8 or 9, with 30 winners receiving pairs of tickets along with travel and accommodation covered by RITZ [5]

Group 1 - The RITZ Brand has launched a new flavor, Hot Honey, which combines sweet and spicy elements, catering to the growing trend of "swicy" snacks [1][2] - RITZ Hot Honey crackers feature a flaky texture and a rich hot honey taste, designed to be a versatile base for various toppings [2] - The introduction of Hot Honey follows previous spicy offerings, including RITZ Bits Spicy Queso and RITZ Toasted Chips Sweet Habanero, indicating a strategic focus on expanding the spicy flavor segment [2] Group 2 - Mondelēz International, the parent company of RITZ, reported net revenues of approximately $36.4 billion for 2024, highlighting its strong position in the global snacking market [4] - The company operates in over 150 countries and includes a diverse portfolio of iconic brands such as OREO, LU, and Cadbury, reinforcing its market leadership [4]