Core Insights - The company reported a significant revenue increase of 34.1% year-on-year, reaching approximately 1.9613 billion yuan for the first half of 2025, with a net profit attributable to shareholders of about 106 million yuan, reflecting a 15.9% increase [1] - The revenue growth is primarily attributed to the company's active brand development and substantial expansion of non-Amazon channels, leading to significant growth in core brands and non-Amazon revenue streams [1] Group 1: Brand Development and Marketing - The company enhanced its brand strength through a multi-dimensional approach, achieving substantial growth in core brands [1] - Organizational restructuring focused on brand-oriented departments and vertical specialization improved resource allocation and strategic collaboration [1] - Visual upgrades to core brands and the integration of fashion elements in product design led to improved product launch efficiency and strong market performance for new products [1] - The establishment of a brand book to define user profiles and the use of overseas social media for content marketing increased brand exposure and sales conversion [1] Group 2: Channel Expansion and Revenue Growth - The company accelerated its multi-channel strategy, resulting in rapid revenue growth from non-Amazon channels while maintaining a solid growth base on Amazon [2] - Revenue from TikTok and Temu platforms saw significant year-on-year increases of 51.3% and 79.3%, respectively, while self-operated website revenue surged nearly ninefold [2] - The company optimized its global supply chain, achieving a breakthrough in overseas production capacity, particularly in Vietnam, and expanding into other Southeast Asian countries [2]

Core Insights - The company reported a significant revenue increase of 34.1% year-on-year, reaching approximately 1.9613 billion yuan for the first half of 2025, with a net profit attributable to shareholders of about 106 million yuan, reflecting a 15.9% increase [1] - The revenue growth is primarily attributed to the company's active brand development and substantial expansion of non-Amazon channels, leading to a remarkable increase in core brands and non-Amazon channel revenues [1] Group 1: Brand Development and Marketing - The company enhanced its brand strength through a multi-dimensional approach, achieving substantial growth in core brands [1] - Organizational restructuring was completed to focus on brand-oriented departments, emphasizing strategic collaboration across departments for clearer resource allocation [1] - Visual upgrades were made to core brands to enhance brand perception and aesthetic value [1] - The design department integrated fashion elements into original designs, significantly improving product launch efficiency and market performance of new products [1] - The company established a brand book to define user profiles and engaged in content marketing on overseas social media, collaborating with top KOLs for brand promotion [1] Group 2: Channel Expansion and Revenue Growth - The company accelerated its multi-channel strategy, resulting in rapid revenue growth from non-Amazon channels while maintaining a solid growth base on Amazon [2] - Revenue from TikTok and Temu platforms saw substantial year-on-year increases of 51.3% and 79.3%, respectively [2] - The company expanded its self-operated website, with revenue from this channel increasing nearly ninefold [2] Group 3: Supply Chain Optimization - The company optimized its global supply chain system, achieving a breakthrough in overseas production capacity for the first time [2] - A centralized procurement strategy was implemented, along with a supplier performance evaluation mechanism to select quality partners and effectively reduce procurement costs [2] - The company focused on establishing supply chain capabilities in Southeast Asia, particularly in Vietnam, while also expanding into Myanmar, Malaysia, and Cambodia [2]