Core Insights - The article highlights the innovative "RWA Digital Asset Solution" by the company, which successfully addresses the challenges faced by traditional distribution channels, such as rising marketing costs and inventory backlog, by transforming physical inventory into digital assets [1][3]. Group 1: Inventory Management and Transformation - The company faced a significant challenge with 45 million yuan worth of high-end liquor inventory that was unsold. The introduction of the RWA Digital Asset Solution allowed for the conversion of this physical inventory into tradable digital rights, effectively reshaping the value circulation logic of high-end consumer goods [3][4]. - Utilizing blockchain technology, the company developed a system that splits the 45 million yuan inventory into 450,000 "Private Enjoyment Rights Certificates," each representing a value of 100 yuan in physical assets and additional rights, thus turning the inventory into a "digital gold mine" [4]. Group 2: User Engagement and Ecosystem Development - The RWA digital asset ecosystem employs a dual-token model that incentivizes user engagement. Users can earn "Private Digital Assets" through purchases or referrals, which can be used for direct consumption across various platforms, including Alipay, and can be exchanged for higher-tier "Private Equity Tokens" that allow participation in profit distribution [5]. - The system has successfully created a user base of 150,000 high-net-worth individuals, enhancing customer loyalty and engagement through a membership system that leverages on-chain consumption data [10][11]. Group 3: Security and Compliance - The RWA system is built on a secure and compliant framework, utilizing alliance chain technology that has passed national blockchain service registrations. Data is encrypted and stored on distributed nodes, ensuring transparency and preventing inventory fraud [7][9]. - The smart contracts used in the system have undergone third-party audits, achieving ISO 27001 certification for security, and include dynamic risk control mechanisms to monitor inventory flow and trigger alerts for significant fluctuations [6][7]. Group 4: Business Performance and Market Impact - The implementation of the RWA Digital Asset System led to the rapid sale of the 45 million yuan inventory within just 72 hours, achieving a 20-fold efficiency increase compared to traditional clearance methods, which typically take 6 to 12 months [10]. - The total revenue generated reached 135 million yuan, including secondary market trading premiums, significantly outperforming traditional discount clearance models by three times, with a user repurchase rate of 45% [10].