弘则科技-关注 SaaS 自下而上的机会 (25Q2)20250618 摘要 SaaS 行业在 2025 年主要表现为宏观扰动带来的估值波动，而非实质 性收入增长。尽管 AI 驱动曾带来短暂上涨，但多数软件公司收入层面未 见显著加速，需关注公司层面的独立逻辑和变化。 AI 技术在解决用户复杂任务方面存在局限性，思维链能力不足，仍需依 赖传统自动化方式。生成式 AI 主要用于理解用户需求，具体任务执行依 赖 RPA 等传统方式，单点增强应用场景有一定帮助。 互联网和软件公司利用 AI 增强用户或商业生态循环，而非直接通过单一 AI 产品满足所有需求。Google 和 Meta 通过增强自身生态系统实现目 标，AI 作为辅助工具提升现有业务模式和服务质量。 企业 IT 支出趋于谨慎，下游客户开始整合资源，SaaS、数据基础设施 及网络安全领域呈现平台化趋势，大公司抢夺市场份额逻辑显著，与云 计算时代共同受益不同。 数据打通导致软件公司业务边界模糊，未来更多公司将从边界模糊化中 获益，强者恒强。具有成熟用户生态或管理体系输出能力的公司更具优 势，如多邻国、Roblox、ServiceNow 和 SAP。 今年（20 ...

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Summary of ServiceNow (NOW) 2025 Investor Day Company Overview - **Company**: ServiceNow (NOW) - **Event**: 2025 Investor Day - **Date**: May 5, 2025 - **Location**: Las Vegas Core Industry Insights - **Industry**: Enterprise Software - **Focus**: ServiceNow aims to be the defining enterprise software company of the 21st century, referred to as "Desco 21C" [6][33] Key Points and Arguments 1. **Company Growth and Positioning**: - ServiceNow is entering a period of strength, with significant scaling and a strong brand presence [5][11] - The company has a no layoff pledge, which has helped maintain talent during macroeconomic disruptions [12] 2. **Financial Performance**: - ServiceNow has consistently focused on profitability and leverage, unlike many competitors who had to adapt post-pandemic [12] - The company has a strong free cash flow margin, which is appreciated by shareholders [13] 3. **Market Position and Competitive Advantage**: - ServiceNow is recognized as the "AI operating system of the enterprise" by industry leaders [24] - The company has expanded its Total Addressable Market (TAM) significantly with innovations like RaptorDB and workflow data fabric [15][16] 4. **AI Integration and Innovation**: - ServiceNow is leveraging agentic AI to transform enterprise operations, emphasizing the importance of speed and integration [19][21] - The company has introduced new capabilities such as AI Control Tower, AI Agent Fabric, and AI Agent Studio to enhance AI agent collaboration [52][53] 5. **Customer Success Stories**: - Notable clients include AstraZeneca and Siemens, showcasing significant operational efficiencies achieved through ServiceNow's platform [49][50] - Over 85% of Fortune 500 companies utilize ServiceNow, indicating strong market penetration [48] 6. **Future Growth and Projections**: - ServiceNow aims to reach $30 billion in revenue, with several products projected to surpass $1 billion in Annual Contract Value (ACV) by 2026 [47][48] - The company is positioned to double its product offerings exceeding $1 billion in ACV by 2028 [47] Additional Important Insights - **Cultural and Operational Strength**: - ServiceNow emphasizes a culture of trust and transparency, which has been pivotal in building relationships with the financial community [4][8] - The company has a strong focus on innovation, with over 6,000 innovations delivered in the past year alone [40] - **Technological Advancements**: - RaptorDB is highlighted as the world's fastest database, significantly enhancing performance metrics for clients [29][90] - The Workflow Data Fabric allows seamless integration of data across various systems, enhancing operational efficiency [93] - **Market Trends and Challenges**: - The rise of AI presents both opportunities and challenges, with many enterprises struggling with data readiness for AI applications [88] - ServiceNow's solutions aim to address fragmentation and improve AI readiness across organizations [39][89] - **Strategic Partnerships**: - Collaborations with major tech companies like Microsoft, Google, and AWS are crucial for expanding ServiceNow's capabilities and market reach [53][109] This summary encapsulates the key insights and strategic directions discussed during the ServiceNow 2025 Investor Day, highlighting the company's growth trajectory, market positioning, and innovative approaches to enterprise software solutions.

ServiceNow (NOW) Q1 2025 Earnings Call April 23, 2025 05:00 PM ET Company Participants Darren Yip - Vice President-Investor RelationsBill McDermott - Chairman and CEOGina Mastantuono - President & CFOKash Rangan - Managing DirectorAmit Zavery - President, CPO & COOMark Murphy - Executive DirectorKylie Towbin - Senior Equity Research AssociateKarl Keirstead - Managing Director - Software Equity ResearchMichael Tulin - Private Mortgage BankerSamad Samana - Managing DirectorRaimo Lenschow - Managing DirectorKi ...