【CNMO科技消息】2月5日，据Counterpoint Research发布的《Market Monitor Service》报告，2025年第 四季度，全球智能手机市场收入同比增长13%，达到1430亿美元（约合人民币9930亿元），创单季度历 史新高。同时，手机平均售价（ASP）同比增长8%，首次在单季度内突破400美元（约合人民币2777 元）。 据CNMO了解，2025年第四季度，苹果出货量和收入均创历史新高，分别同比增长14%和23%。三星则 以11%的市场份额继续保持全球第二大收入贡献者地位，2025年第四季度收入同比增长12%；同期，其 出货量同比增长17%，为前五大品牌中最高。 Counterpoint Research指出，苹果的增长主要由iPhone 17系列驱动，受益于换机超级周期。同时，各区 域ASP的整体提升也带来了更强劲的收入增长，Pro版机型的占比提升尤为明显。苹果在美国、中国等 多个地区的收入均创下新纪录。 2025年第四季度，小米收入同比下降9%，出货量同比下降11%，主要受到供应受限以及元器件成本上 升对其入门级和中端产品组合的冲击；OPPO的收入和ASP分别同比增长23 ...

Core Insights - The overall smartphone sales in China declined by 2.7% year-on-year in Q3 2025, attributed to weak consumer demand influenced by the summer vacation and back-to-school season [1] - Vivo leads the market with an 18.5% share despite a 5.9% drop in sales, while Honor experienced the largest decline, with its market share falling to 14.4% [1] - Huawei maintained a stable market share of 16.4% with a slight sales decrease of 2.6%, supported by the Nova 14 series despite challenges with its HarmonyOS [2] - OPPO showed a recovery with a 2.1% year-on-year growth, driven by the stable performance of the Reno 14 series and its sub-brand OnePlus [4] - Xiaomi achieved a 1.1% increase in sales, bolstered by the REDMI Note 15 and K80 series, and its new Xiaomi 17 series has gained traction in the high-end market [4] - Apple’s market share rose to 13.6% with a 2% sales decline, maintaining strong competitiveness in the high-end segment due to the iPhone 17 series [5] - Despite the overall market downturn, smartphone sales in China grew by 11% year-on-year in the first two weeks of October, indicating a positive start to Q4 [7] Company Summaries - **Vivo**: Holds the top market share at 18.5%, with a 5.9% decline in sales; successful in mid-range and entry-level segments with models like S30 and Y500 [1] - **Honor**: Experienced the largest sales drop of 8.1%, with challenges in product innovation and brand positioning, despite some success in the entry-level market with the X70 series [4][2] - **Huawei**: Maintained a stable market share of 16.4% with a 2.6% sales decline; the Nova 14 series performed well, but the HarmonyOS's development is still ongoing [2] - **OPPO**: Achieved a 2.1% growth in sales, with the Reno 14 series contributing to its recovery [4] - **Xiaomi**: Recorded a 1.1% increase in sales, with the new Xiaomi 17 series enhancing its presence in the high-end market [4] - **Apple**: Increased market share to 13.6% with a 2% sales decline; the iPhone 17 series continues to perform well in the high-end market [5]