Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has accelerated growth in Q2, with a focus on high-end brand development and ongoing global transformation [4][5] - In H1 2025, the company achieved revenue of 2.5 billion yuan, a year-on-year increase of 9%, and a net profit attributable to the parent company of 123 million yuan, up 16.5% year-on-year [5] - The company maintains its profit forecast, expecting net profits of 260 million, 320 million, and 400 million yuan for 2025, 2026, and 2027 respectively, representing year-on-year growth of 139%, 21%, and 25.1% [5] Financial Performance - In H1 2025, the company's self-owned brand revenue reached 1.04 billion yuan, accounting for 41.55% of total revenue, with a gross margin of 76.83%, up 5.7 percentage points year-on-year [5] - The overall gross margin for H1 2025 was 64.6%, an increase of 3.1 percentage points year-on-year, and the net margin was 4.9%, up 0.2 percentage points year-on-year [5] - The company’s financial metrics indicate a P/E ratio of 30.5 for 2025, 25.2 for 2026, and 20.1 for 2027 [5][7] Brand Development - The company is focusing on high-end brand construction, with significant improvements in brand structure and performance [4][5] - The EDB subsidiary achieved revenue of 150 million yuan in H1 2025, with a net profit of 35 million yuan, maintaining a net margin of 22.7% [5] - The company has successfully launched new products in the Chinese market and is experiencing rapid growth in online sales channels [5][6]