ab 14 November 2025 Global Research First Read China Consumer Sector Consumer Discretionary: Marketing feedback and key debates Key takeaways from our China marketing We met with different types of investors during our China marketing in Shanghai, Beijing, Guangzhou, and Shenzhen in the past 2 weeks. 2026 outlook: in general, onshore investors have remained cautious on consumer discretionary with low expectations for policy support in domestic consumption, but some see opportunities in stocks with a turnaro ...

Summary of Inbound Travel Retail in China Industry Overview - The inbound travel retail market in China is projected to grow from **US$14 billion in 2024 to US$60 billion by 2034**, representing a **15% CAGR** [1][10][27] - By 2034, inbound travel retail is expected to account for **25% of China's total travel retail market**, up from **10%** in previous years [10][27] Key Drivers of Growth - **Globally Known Brands**: The presence of well-known brands and competitive pricing is attracting international tourists [4][10] - **Improved Shopping Experience**: The introduction of tax-free shopping (TFS) and instant tax refunds is enhancing the shopping experience for inbound tourists [5][10][31] - **Policy Support**: Recent policy changes are aimed at expanding tax-free shopping and improving infrastructure to support inbound tourism [26][48] Tax-Free Shopping Impact - The tax-free shopping market is expected to grow from **<US$0.5 billion in 2024 to US$20 billion by 2035** [94] - The **instant tax refund system** was expanded nationwide in April 2025, significantly increasing the number of malls offering this service from **2 to 17** among the top 20 malls in China [5][34][98] - Retail sales with tax refunds in cities like Shenzhen and Shanghai have shown remarkable growth, with increases of **160% and 75% YoY**, respectively, in the first half of 2025 [35][103] Competitive Pricing - Chinese brands offer products at **20-50% lower prices** compared to international markets, making them attractive to tourists [4][29] - Imported luxury goods in China are competitively priced, often similar to or lower than prices in key Asian markets [29][74] Market Segmentation - The inbound travel retail market is primarily driven by international tourists, excluding visitors from Hong Kong, Macau, and Taiwan, who are expected to contribute significantly to growth [27][45] - The duty-free market is also gaining traction, with projections of **US$5 billion in spending by inbound tourists by 2035** [36] Implications for Retailers - Retailers, malls, and duty-free operators in China are expected to benefit the most from the growth in inbound tourism [6][40] - Companies like **CR Land, Hang Lung Properties, and CTG Duty Free** are identified as key beneficiaries [43] Risks and Challenges - Potential dilution of the Hong Kong retail market due to increased competition from mainland China [6][40] - The need for improved tax refund services and training for sales staff to facilitate the shopping experience for tourists [39] Conclusion - The inbound travel retail market in China is at a pivotal point, with significant growth potential driven by favorable policies, competitive pricing, and an enhanced shopping experience. Retailers and duty-free operators are well-positioned to capitalize on this trend, although challenges remain in execution and market competition.

Summary of Key Points from the Conference Call Industry Overview - The conference call primarily discusses the **China Consumer Appliances** industry, focusing on **home appliances** and **small kitchen appliances** sales trends for April 2025 and the first four months of 2025 (4M25) [2][3][5]. Core Insights and Arguments - **Sales Recovery**: Home appliance sales showed a steady recovery in April 2025, with major categories experiencing year-over-year (YoY) growth due to trade-in subsidies and a low base effect. The upcoming air conditioning (AC) peak season is expected to further boost sales [2][3]. - **Robotic Vacuum Cleaners (RVC)**: RVCs maintained strong sales momentum, with online retail sales growing by **67% YoY** in 4M25, driven by new product launches and trade-in subsidies [2][4]. - **Impact of US Tariffs**: The reduction of US tariffs on home appliances from **145% to 30%** is anticipated to improve market sentiment and earnings for home appliance companies in 2025 [2]. - **Pricing Pressure**: Despite the sales recovery, there is ongoing pricing pressure, particularly for ACs and refrigerators, with online average selling prices (ASPs) dropping by **3% and 4% YoY**, respectively [3][4]. Sales Performance by Category - **Major Appliances**: - Offline sales for ACs, washing machines (WMs), refrigerators, and range hoods rose **12%**, **17%**, **17%**, and **44% YoY**, respectively. Online sales showed a mixed performance with ACs up **35%** but WMs only **11%** [3][9]. - Haier gained market share in WMs, with online and offline value shares increasing to **37.2%** and **40.1%**, respectively, attributed to the successful launch of new products [3]. - **RVC Sales**: - RVC online sales grew **81% YoY** in April, with brands like Dreame and Narwal leading the market with **102%** and **101%** growth, respectively [4]. - **Small Kitchen Appliances**: - Online sales for small kitchen appliances rebounded, with growth rates between **3% and 11% YoY**, and ASPs increased by **1% to 15% YoY**. However, price pressures are expected to persist [5]. Additional Important Insights - **Market Sentiment**: The overall market sentiment is expected to improve as the industry enters the AC peak season, benefiting from a lower sales base from the previous year [2]. - **Competitive Landscape**: Xiaomi continues to gain share in ACs but has plateaued in WMs and refrigerators, while Haier's innovative products have helped increase ASPs in the WM segment by **12% YoY** [3][4]. - **ASP Trends**: The ASPs for various appliance categories are under scrutiny, with some categories experiencing declines, indicating potential challenges ahead for manufacturers [3][5]. This summary encapsulates the key points discussed in the conference call, highlighting the recovery trends, competitive dynamics, and pricing pressures within the China Consumer Appliances industry.