预售开启首小时成交破亿、霸榜清洁机器人NO.1……关于2025年双十一"试金石"之战，石头科技(688169.SH)早早交出了"硬核中期答卷"。 10月15日晚8点，2025天猫"双11"预售正式开启。作为国内扫地机龙头，开售首小时，石头科技便凭借自己强劲的销售表现率先迈入"亿元俱 乐部"，市场占有率进一步提升。 10月24日，石头科技发布时实战绩显示，公司全品类产品多面开花，斩获多个榜单TOP1。其中，石头P20 Ultra Plus多维霸榜，在京东、天猫 扫地机热卖榜TOP1，石头G30 Space 探索版在AI避障扫地机榜位列TOP1。 此外，石头Q1 HelloKitty 限定版在天猫滚筒洗烘一体机热卖榜也霸榜第一，石头Z1Plus在京东4.5k-5k价位段12kg洗烘一体机上销售额第一;而 石头洗地机亦位列天猫洗地机品牌排行榜榜一位置。 (图片来源：石头科技微博) 一直以来，双十一不仅是销售的竞技场，更是品牌势能的试金石。因此，石头科技双十一的亮眼数据，对公司而言无疑也是一次品牌势能、 产品信心、渠道实力和财务健康度的集中释放。这不仅宣告其在高端扫地机器人市场"王座"的稳固度，亦展示了公司是如何通过 ...

Core Insights - Stone Technology reported a revenue of 12.066 billion yuan for the first three quarters of 2025, marking a year-on-year increase of 72.22%, with a net profit of 1.038 billion yuan [1] - In Q3 2025, the company achieved a revenue of 4.163 billion yuan, up 60.71% year-on-year, and a net profit of 360 million yuan [1] - The company has established a dual growth engine with "core categories stabilizing" and "emerging categories breaking through," effectively mitigating risks associated with reliance on a single product line [1] Business Performance - The vacuum cleaner business remains robust despite global market fluctuations, providing solid cash flow and profit support [1] - The new business segment, including floor washing machines, is experiencing explosive growth, becoming a second growth curve for the company [1] - Stone Technology ranks second in the domestic floor washing machine market, with a narrowing gap to leading brands, making it one of the fastest-growing brands in the industry [1] International Expansion - The newly launched RockMowZ1 smart lawn mower received significant attention at the IFA exhibition, leading to an increase in initial inventory plans for next year's performance growth [2] - Stone Technology has transitioned from "product export" to "brand export + localized operations," leveraging superior product capabilities to penetrate international markets [2] - The company has established a comprehensive overseas sales network, including online platforms and offline experience stores, enhancing user engagement and satisfaction [3] Market Strategy - The company collaborates with major e-commerce platforms like Amazon and Shopee, and has opened brand experience stores in Europe, North America, and Asia-Pacific [3] - Partnerships with international retail giants such as Target, Costco, and Carrefour have facilitated entry into mainstream consumer markets [3] - Stone Technology's agile response to market changes and user feedback-driven R&D strategy has strengthened its market share and user satisfaction [3]