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Celsius Holdings Bets on Brand Synergies to Drive Long-Term Scale
ZACKS· 2025-12-29 14:15
Core Insights - Celsius Holdings, Inc. (CELH) is leveraging brand synergies by integrating Celsius, Alani Nu, and Rockstar Energy to enhance long-term scalability and operational efficiency [1][7] - The company is focusing on coordinated distribution, marketing, and retail execution to improve brand performance and visibility within the PepsiCo distribution system [2][7] Brand Integration and Operations - Management highlighted the importance of sharing insights and operational strategies across brands, utilizing successful elements from Celsius and Alani Nu to inform decisions for Rockstar Energy [3][4] - The integration of sourcing, logistics, and planning systems is expected to streamline operations while allowing each brand to retain its unique market appeal [4][5] Market Performance and Valuation - Celsius Holdings has experienced a significant share price increase of 76.4% over the past year, contrasting with a 14.8% decline in the industry [6] - The company's forward 12-month price-to-earnings ratio stands at 30.77, which is higher than the industry average of 14.53, indicating a premium valuation compared to PepsiCo and a discount relative to Monster Beverage [10]
CELH Retail Sales Up 31%: Market Share Trends to Watch in 2026
ZACKS· 2025-12-15 15:31
Core Insights - Celsius Holdings, Inc. (CELH) experienced a significant acceleration in U.S. retail performance in Q3 2025, with portfolio retail sales increasing by 31% year over year for the 13 weeks ending September 28, 2025, outpacing the broader ready-to-drink (RTD) energy category and achieving market share expansion [1][4]. Retail Performance - The combined portfolio of CELSIUS, Alani Nu, and Rockstar Energy captured a 20.8% dollar share of the U.S. RTD energy market, marking a 2.1 percentage point increase from the previous year and a 1.2-point sequential gain, indicating that the 31% retail sales increase was driven by portfolio-level share gains rather than overall category growth [2][8]. - Alani Nu led the growth within the portfolio, with retail sales soaring by 114% year over year and dollar share increasing by 3.3 points to 7.2%, supported by expanded distribution [3][8]. - The CELSIUS brand saw a 13% increase in retail sales but faced a 0.5-point year-over-year decline in dollar share to 11.2% [3][8]. - Rockstar Energy, acquired late in the period, reported a 9% decline in retail sales and a 0.7-point decrease in dollar share to 2.4% [3][8]. Market Trends - The combined portfolio of Celsius Holdings grew nearly twice as fast as the U.S. energy drink category during the quarter, with overall results indicating that the increase in retail sales coincided with aggregate market share gains [4]. - Management emphasized the importance of monitoring the durability of retail and share trends across brands and channels as the company moves into 2026 [4]. Competitor Insights - PepsiCo reported steady retail performance across its beverage portfolio in Q3 2025, driven by consumer demand for zero-sugar and functional offerings, with brands like Gatorade and Propel contributing positively [5]. - Coca-Cola also cited solid retail trends in Q3, supported by the strength of its zero-sugar portfolio and improved execution across key beverage categories [6]. Stock Performance and Valuation - Celsius Holdings' shares have increased by 0.8% over the past six months, contrasting with a 10.9% decline in the industry [7]. - The company trades at a forward price-to-earnings ratio of 28.98, significantly higher than the industry average of 14.59 [9]. - The Zacks Consensus Estimate for CELH's earnings implies year-over-year growth of 81.4% for 2025 and 20.4% for 2026 [10].
CELH Stock Up 65% in 2025: How Should Investors Plan for 2026?
ZACKS· 2025-12-10 13:31
Core Insights - Celsius Holdings, Inc. (CELH) has demonstrated exceptional performance in the beverage sector, with its stock rising 65.1% this year, significantly outperforming the industry decline of 15.7% and the S&P 500's gain of 18.7% [1][8] Group 1: Performance and Market Position - The company's shares have surged due to a rapid portfolio transformation and expanding partnership with PepsiCo, allowing CELH to outperform competitors like The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper [2] - CELH's core brand is one of the fastest-growing in the energy drink market, achieving strong market-share gains across various retail channels [3] Group 2: Growth Drivers - Celsius is aggressively expanding its portfolio and integrating Alani Nu into PepsiCo's distribution network, which is expected to enhance brand reach in early 2026 [4] - Innovation plays a crucial role in growth, with limited-time flavors and seasonal launches attracting new consumers and maintaining relevance among younger demographics [5] Group 3: Financial Metrics - The company's gross margin remained above 50% in Q3, attributed to a shift towards higher-quality revenues and improved operational efficiencies [6][8] - Analysts have raised earnings estimates for CELH, indicating confidence in the company's ability to sustain strong growth into 2026 [13] Group 4: International Expansion - Celsius is increasing brand visibility in international markets such as Australia and select European regions, laying the groundwork for long-term global expansion [9] Group 5: Challenges Ahead - Despite strong demand, the company anticipates near-term volatility due to integration costs and other operational challenges, which may affect margins [10][16] - The integration of Rockstar is expected to contribute to margins only in 2026, leading to potential uneven quarterly comparisons [11] Group 6: Valuation - CELH's forward 12-month P/E ratio of 28.77X is significantly higher than the industry average of 14.4X, indicating a premium valuation that may pose risks if execution falters [12]
Celsius Holdings Innovation Pipeline Expands Beyond Energy Core
ZACKS· 2025-12-08 16:20
Core Insights - Celsius Holdings, Inc. (CELH) has significantly evolved its innovation pipeline, expanding beyond energy drinks to a broader functional beverage portfolio, driven by successful flavor launches and seasonal offerings [1][10] - Alani Nu's Witches Brew flavor achieved record sales, more than doubling last year's results, demonstrating the effectiveness of limited-time releases [2] - The Celsius brand introduced Spritz Vibe as its first limited release, gaining strong traction in the U.S. and Canada, while refreshing its Fizz Free line and leveraging international markets for new launches [3][10] - Each brand under Celsius, including Celsius Essentials, Alani Nu, and Rockstar Energy, plays a distinct role in the expanding functional beverage lineup, supported by PepsiCo's network [4][10] - The company's innovation system is characterized by rapid, coordinated efforts that extend growth opportunities beyond traditional energy drinks [5] Industry Trends - PepsiCo is enhancing its functional beverage offerings with new formulations and quicker launch cycles to maintain cultural relevance [6] - Coca-Cola is adopting a faster innovation rhythm, introducing new flavors and seasonal offerings, coupled with stronger marketing efforts to boost visibility [7] Financial Performance - CELH shares have increased by 59.7% year-to-date, contrasting with a 15.8% decline in the industry [8] - CELH trades at a forward price-to-earnings ratio of 28.03, significantly higher than the industry average of 14.38 [11] - The Zacks Consensus Estimate predicts CELH's earnings growth of 80% for 2025 and 20.7% for 2026 [14]
Decoding Celsius Holdings's Options Activity: What's the Big Picture? - Celsius Holdings (NASDAQ:CELH)
Benzinga· 2025-12-04 19:01
Core Insights - Deep-pocketed investors are adopting a bearish approach towards Celsius Holdings, indicating potential significant market movements ahead [1] - The sentiment among heavyweight investors is mixed, with 62% bearish and 25% bullish, highlighting a notable options activity [2] - Major market movers are focusing on a price range between $36.0 and $60.0 for Celsius Holdings over the last three months [3] Options Activity - In the last 30 days, there has been extraordinary options activity for Celsius Holdings, with a total of $266,512 in puts and $232,393 in calls [2] - The biggest options trades include a bullish put sweep with a total trade price of $149.3K at a strike price of $44.00 and a bearish put sweep at a strike price of $37.50 totaling $65.8K [8] Company Overview - Celsius Holdings operates in the energy drink segment of the global nonalcoholic beverage market, with 95% of its revenue generated in North America [9] - The company owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy, focusing on product innovation and marketing while outsourcing manufacturing and distribution [9] Market Position - Analysts have issued ratings for Celsius Holdings, with a consensus target price of $61.6, reflecting a generally positive outlook despite mixed investor sentiment [11] - Specific analyst ratings include a Buy from Citigroup with a target of $65, an Overweight from JP Morgan at $68, and a Buy from Stifel at $60, while B of A Securities maintains an Underperform rating with a target of $50 [12]
PEP vs. CELH: Which Beverage Stock Is the Better Bet Now?
ZACKS· 2025-11-26 14:32
Core Insights - The beverage industry is witnessing a shift towards healthier, performance-oriented drinks, with PepsiCo and Celsius Holdings emerging as key players to monitor [1] Company Overview - PepsiCo has a market capitalization of approximately $200 billion and offers a diverse range of products, including soft drinks, sports hydration, teas, coffees, and snacks, providing significant breadth in the beverage and food categories [2] - Celsius Holdings, valued at around $10.4 billion, is rapidly growing in the performance-energy sector, driven by its clean-label, fitness-oriented CELSIUS product line that appeals to health-conscious consumers [2] Growth and Performance - PepsiCo's growth is characterized by consistent top-line gains, bolstered by improving beverage sales and stabilizing trends in convenient foods, with international operations showing mid-single-digit organic growth for over four years [4][7] - Celsius Holdings reported a remarkable 173% year-over-year revenue increase in Q3 2025, driven by strong performance across its brands, capturing over 20% of the U.S. energy drink market [8] Strategic Partnerships - Celsius's growth is significantly supported by its partnership with PepsiCo, which enhances its distribution and visibility in the market [9][10] Financial Estimates - The Zacks Consensus Estimate for PepsiCo's current fiscal-year sales indicates a 1.8% year-over-year increase, while Celsius Holdings is projected to achieve approximately 80% growth in both sales and EPS for the current fiscal year [13][16] Stock Performance - Over the past year, PepsiCo's shares have decreased by 9.9%, while Celsius Holdings has seen a 46.4% increase, reflecting investor confidence in Celsius's growth potential in the energy drink category [19] Valuation Metrics - PepsiCo's forward P/E ratio is 17.12, indicating it is fairly valued for a stable business, while Celsius Holdings has a forward P/E of 27.08, suggesting it is trading at a relative discount compared to its recent growth-driven valuation [20][22] Investment Outlook - Both companies present unique strengths: Celsius with its rapid growth and PepsiCo with its established portfolio and reliable execution. However, PepsiCo is viewed as the better investment option currently due to its stability and predictable growth trajectory [23][24]
Celsius Holdings' Q3 Revenues Hit $725M: Will the Momentum Last?
ZACKS· 2025-11-11 14:05
Core Insights - Celsius Holdings, Inc. reported a significant revenue increase of 173% year over year, reaching $725.1 million in Q3 2025, driven by new brand additions and growth in its existing portfolio [1][10] Revenue Performance - Alani Nu was the top performer with sales of $332.0 million, while the core CELSIUS brand experienced a 44% growth in the quarter [2][10] - Rockstar Energy contributed approximately $11 million in revenues and about $7 million in other income during its first month under Celsius ownership [2] Revenue Growth Analysis - Management indicated that the reported revenue growth was substantially higher than scanner data from U.S. retail stores, with the CELSIUS brand showing only a 13% increase compared to the reported 44% [3] - The discrepancy was attributed to inventory timing, a distributor reset from the previous year, promotional schedules, and expanding international sales [3] Charges and Future Outlook - Celsius Holdings incurred a PepsiCo-funded distributor termination charge of $246.7 million related to integrating Alani Nu into PepsiCo's direct-store-delivery network, with expected distribution benefits to materialize in early 2026 [4][10] - The company anticipates potential short-term disruptions in Q4 2025 due to integration, promotions, and timing issues [4] Market Position and Valuation - Despite the impressive revenue figures, part of the growth stemmed from acquisitions and timing effects rather than solely organic sales, raising questions about the sustainability of this growth in the coming quarters [5] - Celsius Holdings' stock has surged 69.2% year to date, contrasting with a 14.1% decline in the industry [8] - The company trades at a forward price-to-earnings ratio of 30.26, significantly higher than the industry average of 14.56 [12] Earnings Estimates - The Zacks Consensus Estimate projects year-over-year earnings growth of 57.1% for 2025 and 38.5% for 2026 for Celsius Holdings [15]
Celsius’ ‘Noisy’ Outlook and Stock Selloff Could Offer a Buying Opportunity
Barrons· 2025-11-07 21:20
Core Viewpoint - Celsius experienced a significant stock selloff, with shares dropping nearly 8% after a 25% decline the previous day, despite reporting strong third-quarter results. Analysts suggest that the selloff may be overdone, given the company's positive long-term growth outlook [2][6][8]. Financial Performance - For the third quarter, Celsius reported a total revenue increase of 173% year-over-year, with Alani Nu sales growing by 114% and Celsius brand retail sales up by 13% [5][6]. - The company's market share rose to 21%, up from 10% two years ago, indicating substantial growth in its retail presence [5]. Strategic Moves - Celsius has expanded its portfolio by acquiring Alani Nu in April and Rockstar Energy in August, enhancing its market position [4]. - The transition of Alani Nu's distribution to PepsiCo is set to begin in December, which may introduce short-term volatility in inventory and logistics costs [7][9]. Analyst Perspectives - Analysts from TD Cowen, Morgan Stanley, and Roth Capital view the current stock selloff as a temporary issue, with price targets set at $55, $64, and $70 respectively, indicating confidence in the company's long-term growth potential [9][10][12]. - Deutsche Bank's analyst noted that while there may be short-term distortions in inventory and shipment timing, consumption trends remain strong, suggesting a positive outlook for the brand [11].
Celsius Holdings Posts 173% Revenue Surge as Alani Nu Integration Accelerates
Yahoo Finance· 2025-11-06 15:29
Core Insights - Celsius Holdings reported an adjusted EPS of $0.42, exceeding expectations of $0.28, and revenue of $725.1 million, slightly above the consensus of $724.0 million, indicating strong investor confidence in the company's growth strategy [2][7] - The integration of Alani Nu has significantly contributed to Celsius's transformation into a diversified beverage platform, with Alani Nu achieving $332.0 million in sales during the quarter [3][7] - The company experienced a gross margin expansion of 530 basis points to 51.3%, reflecting improved operational efficiency and product mix [5][7] Revenue Growth - Celsius achieved a remarkable revenue growth of 173% year over year, with the CELSIUS brand growing 44% organically, driven primarily by Alani Nu's sales [3] - International revenue increased by 24%, particularly in Nordic markets, indicating successful geographic diversification [4] Profitability Metrics - The gross margin improvement to 51.3% demonstrates operational leverage and a favorable product mix, while operating cash flow was reported at $75.7 million and free cash flow at $70.3 million [5][7] - Despite the positive cash flow metrics, GAAP net income showed a loss of $61.0 million, attributed to one-time distributor termination costs related to the PepsiCo transition [6][7] Market Positioning - Celsius trades at a forward P/E of 157.68, significantly higher than Monster Beverage's 42.16, reflecting market expectations for sustained growth despite the lack of proven profitability at scale [7]
Why Is Celsius Beverage Stock Tumbling Today? - Celsius Holdings (NASDAQ:CELH)
Benzinga· 2025-11-06 15:17
Core Viewpoint - Celsius Holdings, Inc. experienced a significant decline in share price due to a $246.7 million distributor termination, overshadowing a strong performance in the third quarter with better-than-expected earnings and sales growth [1][10]. Financial Performance - The company reported adjusted earnings per share of 42 cents, exceeding the analyst consensus estimate of 28 cents [3]. - Quarterly sales reached $725.1 million, reflecting a 173% year-over-year increase, surpassing the expected $712.156 million [3]. - Adjusted EBITDA surged by 4573% to $205.6 million, with an adjusted EBITDA margin expanding to 28.4% from 1.7% in the previous year [8]. Sales and Market Share - Retail sales for Celsius Holdings rose by 31% year over year, driven by a 114% sales surge from Alani Nu and double-digit growth for the CELSIUS brand [4]. - North American sales increased by 184% to $702 million, capturing a 20.8% market share in the U.S. energy drink sector [7]. Distributor Transition and Costs - The company incurred $246.7 million in distributor termination costs related to the transition of Alani Nu's distribution to PepsiCo in the U.S. and Canada [4]. - PepsiCo has agreed to fund the termination fees, resulting in a net neutral cash position for Celsius Holdings [6]. Debt and Cash Position - The company ended the quarter with cash and equivalents totaling $805.955 million, while long-term debt rose to $861 million, a significant increase from $0 a year earlier [9]. Inventory and Revenue Recognition - The transition of Alani Nu's business to PepsiCo is expected to affect reported results due to inventory movements, as revenue is primarily recognized upon delivery to distributor partners and retailers [5].