Celsius Holdings (CELH) Conference Call Summary Company Overview - **Company**: Celsius Holdings, Inc. - **Industry**: Energy Drinks Key Points Strategic Partnership with PepsiCo - Celsius Holdings announced a significant expansion of its long-term strategic partnership with PepsiCo, becoming PepsiCo's strategic energy drink captain in the U.S. [4][5] - This role enhances alignment and unifies go-to-market strategies across Celsius's energy portfolio, including Celsius, Elani New, and Rockstar Energy brands [6][8][10]. Acquisition of Rockstar Energy - Celsius agreed to acquire the Rockstar Energy brand in the U.S. and Canada from PepsiCo, which complements its existing brands [6][10]. - The acquisition is expected to add over $250 million in annual sales to Celsius's portfolio [13][34]. Financial Details - PepsiCo received $585 million in newly issued convertible preferred stock, increasing its ownership stake in Celsius to approximately 11% [7][14]. - The preferred stock carries a 5% dividend and is designed to maintain Celsius's flexibility while aligning PepsiCo's interests with its performance [14]. - The transaction is expected to be accretive to cash EPS in the first full year [14]. Market Position and Growth Potential - Elani New is positioned as the fastest-growing brand in modern energy, with expectations for significant expansion in availability and appeal to young, female, and wellness-focused consumers [8][9]. - The partnership is projected to create a 20% share of the U.S. energy drink category, expanding consumer reach and positioning Celsius for sustained growth [17][18]. Transition and Integration - Transition services agreements and manufacturing agreements are in place to facilitate the integration of Rockstar into Celsius's operations [11][12]. - There may be some inventory write-offs and margin pressure during the transition, similar to previous transitions into the Pepsi system [12][68]. SKU Rationalization - There will be SKU rationalization for Rockstar to optimize the portfolio, which is anticipated to impact financial projections [35][36]. - The expected margin profile for Rockstar will initially reflect historical performance before transitioning to improved margins over time [54]. Future Outlook - The strategic alignment with PepsiCo is expected to enhance execution, shelf space, and overall category productivity [21][46]. - Celsius is optimistic about leveraging PepsiCo's distribution network to drive efficiencies and improve gross profit margins [46][67]. Additional Insights - The captaincy role provides Celsius with strategic control over portfolio management, promotional strategies, and priority periods [21][44]. - The transition is expected to be less disruptive than previous integrations, with positive feedback from distributors regarding the handling of transitions [66][68]. Conclusion - Celsius Holdings is poised for significant growth through its expanded partnership with PepsiCo, the acquisition of Rockstar Energy, and the strategic alignment of its product portfolio. The company is focused on optimizing its operations and enhancing shareholder value while navigating the transition process.

以上的这些重大举措意味着，在美国市场，Celsius 将成为百事可乐公司的战略性的能量饮料负责人与 领导者，同时管理Celsius、Alani Nu以及Rockstar Energy 三大饮料品牌;同时，百事可乐公司将主导该市 场中Celsius 品牌组合的分销渠道，知情人士称。 百事可乐公司此前曾经在2022年通过一项优先股交易，以5.5亿美元获得了Celsius 8.5% 的股权。知情人 士表示，根据最新协议，百事可乐公司已将该初始持股的可转换期延长，以与此次百事可乐新投资相匹 配，并将获得提名一名新董事成员进入 Celsius 董事会的权利。 知情人士表示，百事可乐公司将继续在国际市场拥有Rockstar Energy 品牌。 （原标题：百事可乐(PEP.US)能量饮料版图再扩张!豪掷5.85亿美元加码投资Celsius(CELH.US)） 智通财经APP获悉，有媒体援引知情人士透露的消息报道称，全球食品饮料领军者百事可乐公司 (PEP.US)正通过一项高达5.85亿美元的交易增加其在能量饮料领军者Celsius Holdings Inc.(CELH.US) 的 持股规模，该项重大交易将推动这家能量饮料 ...

有媒体援引知情人士透露的消息报道称，全球食品饮料领军者百事可乐公司(PEP.US)正通过一项高达 5.85亿美元的交易增加其在能量饮料领军者Celsius Holdings Inc.(CELH.US) 的持股规模，该项重大交易 将推动这家能量饮料制造商部分全球畅销饮品的分销。 知情人士称，百事公司最早将于周五宣布，计划购买 Celsius的可转换优先股，使其持股比例提高至大 约11%。作为此项交易的重要组成部分，据这些因信息保密而要求匿名的人士表示，Celsius 将在美国和 加拿大市场获得百事可乐公司旗下的 Rockstar Energy 品牌。 知情人士表示，Celsius最近收购且主要面向女性消费者的能量饮料品牌Alani Nu 也将转移到百事可乐公 司在上述两国的分销体系，以通过提升零售渠道可得性来加速其业绩增长。 以上的这些重大举措意味着，在美国市场，Celsius 将成为百事可乐公司的战略性的能量饮料负责人与 领导者，同时管理Celsius、Alani Nu以及Rockstar Energy 三大饮料品牌;同时，百事可乐公司将主导该市 场中Celsius 品牌组合的分销渠道，知情人士称。 百事可乐 ...