Ron Josie joins me, internet senior analyst at city. So you must not be surprised at all to watch the stock doing what it's doing right now up more than 10%. >> Oh contestant, thanks for having me.I mean I think we are not surprised to see it up 10% because we finally got to see that reaceleration or at least the beginning phases of it based off the investments that they've made over the past call it year and a half or so. And so frankly the number one thing I think we and everyone in the street was looking ...

Core Insights - Amazon has launched an AI-powered tool called "Help Me Decide" to assist shoppers in making product choices, following Walmart's partnership with OpenAI [1][5][6] - The tool utilizes large language models to analyze shopping history and preferences, providing tailored product recommendations [4][3] - Amazon's stock has seen a slight increase, gaining over 1% to $220.59, and is up 4% overall this week, marking its first weekly gain in four weeks [9][10] Amazon's AI Strategy - The "Help Me Decide" tool is part of Amazon's broader strategy to enhance its AI-powered shopping offerings, complementing existing tools like the Rufus chatbot [2][3] - The tool prompts users who have browsed similar products without making a purchase, aiming to improve customer confidence in their buying decisions [3] Competitive Landscape - The retail sector is witnessing a race to implement AI tools, with Walmart collaborating with OpenAI to integrate e-commerce capabilities into ChatGPT [5][6] - Analysts speculate that the competition may evolve into a significant battle between Walmart's ChatGPT integration and Amazon's AI offerings [6][7] Market Performance - Amazon's stock performance has been underwhelming this year, with only a 0.5% increase, the lowest among major tech stocks [10] - The company is set to report its third-quarter earnings next Thursday, which could impact stock performance [11]