Core Insights - The PC market in mainland China is projected to grow by 12% year-on-year in Q2 2025, with shipments reaching 10.2 million units, driven by strong demand from both consumer and commercial sectors [1][6] - The tablet market is also experiencing growth, with shipments expected to increase by 18% year-on-year, totaling 9.1 million units in the same quarter [1][10] - The growth in both markets is largely attributed to ongoing consumer subsidies and robust procurement activities from state-owned enterprises and the government [1][6] PC Market Analysis - In Q2 2025, the demand for AI PCs is rising, accounting for 28% of the overall PC market, indicating a growing consumer and enterprise demand for higher hardware performance [5][6] - The introduction of competitive pricing for new products, such as the MacBook Air, has significantly contributed to Apple's strong performance in the mainland market [3][6] - The average selling price of PCs has decreased despite the release of new products, as both Intel and AMD have offered substantial discounts on previous models [3][6] Tablet Market Analysis - The tablet market is expected to reach a new high in H1 2025, with total shipments projected at 34 million units, reflecting an 8% year-on-year growth [8][10] - Competition among manufacturers is intensifying, leading to product diversification and the introduction of AI features, which are becoming standard in new offerings [8] - Despite the growth, the tablet market is anticipated to contract by 9% in 2026 due to cooling consumer demand, with shipments expected to drop to 31 million units [8][10] Market Share Insights - Lenovo leads the PC market with a 34% share, followed by Huawei at 10% and ASUS at 9%, with overall PC shipments growing by 12% year-on-year [9] - In the tablet segment, Huawei holds a 28% market share, followed by Apple at 24% and Xiaomi at 13%, with the overall tablet market growing by 18% year-on-year [10]

Core Insights - The article highlights the growth of the PC and tablet markets in mainland China, driven by consumer subsidies and strong procurement activities from state-owned enterprises and government [1][2][5] - It emphasizes the increasing demand for AI PCs, with a projected penetration rate of 34% in 2025 and 52% in 2026, indicating a shift towards higher hardware performance [5][7] PC Market Summary - In Q2 2025, the mainland China PC market (excluding tablets) is expected to grow by 12% year-on-year, with shipments reaching 10.2 million units [1] - The growth in PC shipments is attributed to both consumer and commercial demand, with increases of 13% and 12% respectively [1] - Major players in the PC market include Lenovo, Huawei, and ASUS, with Lenovo holding a 34% market share in Q2 2025 [7][8] Tablet Market Summary - The tablet market in mainland China is projected to see stable performance, with shipments expected to reach 34 million units in 2025, reflecting an 8% year-on-year growth [7] - However, a decline of 9% is anticipated in 2026, with shipments dropping to 31 million units due to cooling consumer demand [7] - Companies are targeting broader user groups, including gamers and creators, by introducing products with AI features [7] AI PC Development - AI PC shipments are expected to account for 28% of the overall PC market in Q2 2025, indicating a growing demand for advanced hardware [5] - The Chinese government has set ambitious goals for AI device penetration, aiming for 70% by 2027 and 90% for AI software and applications by 2030 [5] - The local AI ecosystem is rapidly developing, with significant advancements in AI chips and software platforms [5]