Investment Rating - The investment rating for the company is "Buy-A" with a target price of 27.02 CNY, indicating a potential upside from the current price of 23.30 CNY [3][10][12]. Core Insights - The company is entering the AI glasses market through a strategic partnership with Li Weike, aiming to create a new growth curve by developing smart sports equipment tailored for vertical scenarios like cycling and fitness [1][2]. - The AI glasses market shows significant growth potential, with global shipments expected to reach 12.05 million units by 2025, representing an 18.3% year-on-year increase [2]. - The company has established a comprehensive sales network across 34 provincial-level administrative regions in China, focusing on both commercial and home fitness equipment [3][6]. - The company has successfully penetrated international markets with its IMPULSE brand and is also engaged in OEM/ODM production for well-known fitness brands [3][6]. Financial Performance - For the fiscal year ending December 31, 2024, the company reported revenues of 1.214 billion CNY, with a year-on-year growth of 35.58% [7][8]. - The company expects revenues to grow to 1.325 billion CNY in 2025, with a projected year-on-year increase of 9.16% [8][12]. - The net profit for 2025 is estimated to be 114 million CNY, reflecting a growth of 4.57% compared to the previous year [8][12]. Market Position and Strategy - The company is positioned as a leading player in the domestic fitness equipment industry, leveraging its strengths in product development and market reach to capitalize on emerging trends in smart fitness technology [2][10]. - The partnership with Li Weike is expected to enhance the company's capabilities in the consumer-grade AI hardware market, creating synergies through a "hardware + service" business model [2][10]. - The company aims to maintain a stable growth trajectory in its commercial product segment, with expected revenue growth rates of 7.16% to 15.09% from 2025 to 2027 [9][12].