Core Insights - SOUEAST debuted its flagship S Series models at the Riyadh Motor Show, highlighting its commitment to Saudi Arabia and the Middle East [1] - The company is enhancing its localization strategy and plans to establish a mega spare parts center to strengthen its market presence [1][4] Localization Strategy - SOUEAST is advancing its "In Saudi, For Saudi" proposition by planning to open 35 sales and service outlets in major Saudi cities over the next three years [3] - The brand has partnered with local players to build a robust sales and after-sales network, ensuring a reliable customer experience [3] Spare Parts Center - The fully operational mega spare parts center will serve as a strategic hub for the Middle East, with over 20,000 stocked parts and 98%+ availability [4] - This facility aims to provide 100% core component coverage, reinforcing SOUEAST's service-first philosophy [4] Regional Expansion - Beyond Saudi Arabia, SOUEAST has established distribution partnerships in the UAE, Iraq, Egypt, and Kuwait, along with high-standard service outlets [5] - The brand's growing presence positions it as a benchmark for automotive excellence in the region [5] Customer Trust and Future Plans - SOUEAST emphasizes user trust as a cornerstone of its global expansion, focusing on product adaptation and service localization [6] - The company secured preliminary agreements with several Saudi dealers during the motor show and plans to deepen its market presence [6]

Core Insights - SOUEAST officially enters the Morocco market, marking a significant step in its North African strategy and global expansion [1] - The company aims to establish a diversified product lineup, including "6 SUVs + 2 sedans + 1 pickup," to cater to global user needs [2] - SOUEAST focuses on urban youth, promoting intelligent connected mobility that combines fashion and technology [3] Product Offerings - SOUEAST introduces core urban SUVs in Morocco, including the S09, a Smart Premium D-Class SUV designed for urban elites with luxury features [4] - The S07, an Urban Intelligent C-Class SUV, offers practical features such as a 12.3-inch connected dashboard and full ADAS for safety [6] - The S06 DM, a Hybrid Urban Stylish C-Class SUV, provides a pure electric range of 114 km and a combined range exceeding 1,000 km, addressing daily commuting needs [6] Market Strategy - M-Automotive, a leading distributor in Morocco, plans to collaborate with SOUEAST to establish three directly operated stores by 2025, expanding to 13 outlets by 2027 [7] - SOUEAST aims to build an end-to-end service network in Morocco, enhancing local partnerships and market integration through localized strategies [8] - The company is also set to enter the Egypt market in July, further extending its presence in Africa [8]

Core Insights - SOUEAST Motor successfully concluded its "Lighting Up the Middle East" campaign, which illuminated five iconic landmarks across the region, promoting the brand's philosophy of "EASE YOUR LIFE" and reaching over 560 million viewers [1][9][12] Group 1: Campaign Overview - The campaign featured a grand light show that integrated SOUEAST's brand philosophy into urban settings, showcasing the "EASE Urban Lifestyle" [2] - The campaign commenced in Qatar on February 17, where the Aspire Tower was illuminated in "Ease Orange," becoming a prominent feature in the night sky [2] - The second stop was in Iraq on February 20, where the Erbil 1 Tower showcased an immersive light show that combined technology and art [3] - Kuwait City was illuminated on February 24, with the Avenues-Kuwait becoming a vibrant symbol of the city's energy [5] - The campaign reached its final stop in Dubai on March 20, where the Jumeirah Beach Residence was transformed into a unique urban spectacle with lights dancing on the waves [8] Group 2: Brand Presence and Product Lineup - The campaign highlighted SOUEAST's commitment to the Middle East, showcasing a lineup of three SUVs tailored for the market: S09, S07, and S06, all designed for the region's climate [10][11] - The S09 is a Smart Premium D-class SUV, while the S07 targets urban youth as an Urban Intelligent C-class SUV [10] - The S06 is an Urban Stylish C-class SUV, featuring a hybrid version for efficiency and long-range driving [11] Group 3: Strategic Expansion - SOUEAST is deepening its regional roots with the establishment of a Saudi subsidiary and a 12,000 m² spare parts center [12] - The company plans to enter markets in Saudi Arabia, Bahrain, Oman, and Lebanon, along with establishing 14 new sales outlets to enhance customer access and trust [12] - The conclusion of the campaign marks a new phase for SOUEAST, focusing on long-term engagement through localization and innovation [13]

Core Insights - SOUEAST Motor launched the inaugural Global EASE DAY 2025 in Shanghai, emphasizing its commitment to redefining urban mobility through a blend of culture, technology, and immersive experiences [1][4][10] Group 1: Event Overview - The Global EASE DAY took place from April 21 to 25, 2025, under the theme "EASE YOUR LIFE," marking a significant milestone for SOUEAST Motor [1] - The event featured three main pillars: EASE Talk, EASE Experience, and EASE City, focusing on urban mobility trends, product testing, and showcasing the brand's integration into urban life [4][7][8] Group 2: Brand Activation and Global Campaigns - SOUEAST's "Lighting Up the Middle East" campaign illuminated iconic landmarks in early 2025, reaching over one million viewers and symbolizing the brand's ambition to integrate its philosophy into urban life [2] - The campaign aimed to spark conversations about an effortless urban lifestyle, reinforcing the brand's global presence [2] Group 3: Product and Technology Innovation - SOUEAST plans to leverage 30 years of R&D expertise to launch 5 urban SUVs, 2 urban sedans, and 1 lifestyle pickup truck by 2030, supported by Super Hybrid Technology [9] - The company's product DNA focuses on stylish design, comfort, and warm-tech, aiming to create vehicles that adapt to urban living [9] Group 4: Future Vision - Global EASE DAY is positioned as a prologue for SOUEAST, with plans for annual editions in various cities worldwide, fostering a community that embraces enjoyable living and mobility [10] - The event left a lasting impression, promoting a vision where vehicles serve as enablers of an EASE urban lifestyle [10]