Core Viewpoint - The article discusses the emergence and rapid growth of Generative Engine Optimization (GEO) as a new marketing strategy in the advertising industry, driven by the increasing influence of AI in consumer decision-making and the need for brands to be recognized by AI systems [1][5][26]. Group 1: Market Demand and Growth - The GEO market in China is estimated to be around 2.1 billion yuan this year, which is only one-tenth of the SEO market, but it is projected to grow to 24.2 billion yuan by 2027, surpassing SEO by double [1]. - Many brands are now actively seeking GEO services, asking agencies how they can outperform other GEO service providers and how quickly they can see results [1][2]. Group 2: Current State of GEO - GEO is still in its developmental stage, likened to the early chaotic days of internet marketing, with some companies generating low-quality content in bulk and others making unmeasurable promises of effectiveness [2][14]. - The operational mechanics of GEO involve embedding brand information into AI responses, contrasting with traditional SEO which focused on improving webpage rankings [5][6]. Group 3: Service Providers and Offerings - The GEO service market is divided into two main types: one offers customized services based on analyzing a company's presence on AI platforms, while the other follows a traditional SEO model charging per keyword [6][7]. - Pricing for GEO services varies significantly, with some companies charging from several thousand to tens of thousands of yuan depending on the service package [17]. Group 4: Content Optimization Strategies - Effective GEO strategies include three main content optimization tactics: semantic depth, data support, and authoritative sources [10]. - GEO service providers also focus on correcting AI-generated inaccuracies, which is becoming an essential part of their offerings [12]. Group 5: Challenges and Risks - The current GEO landscape is characterized by a lack of clear rules and standards, leading to potential "black hat" practices where low-quality content is produced to manipulate AI responses [14][18]. - The effectiveness of GEO is difficult to measure, as traditional metrics used in SEO do not apply, and many service providers rely on vague performance guarantees [15][19]. Group 6: Future Outlook - There is optimism that as AI platforms evolve, clearer regulations and standards for GEO will emerge, similar to those seen in the SEO industry [27]. - The integration of advertising into AI responses is anticipated, which could lead to a more structured commercial environment for GEO, enhancing its value and effectiveness [26][27].

Group 1: Importance of SEO - SEO remains essential for businesses by 2025 as search engines are the primary tool for consumers to find products and information [1] - A well-optimized website can lead to continuous business opportunities through higher search rankings [1] Group 2: Choosing an SEO Company - Caution is advised when selecting an SEO company due to the abundance of options, with varying levels of reliability [1] - Key factors to consider include the company's experience, past success, team expertise, and client reviews [1] - A good SEO company should provide tailored strategies and adapt to changes in search engine algorithms [1] Group 3: Recommended SEO Companies - **互橙文化**: Based in Shanghai, offers comprehensive SEO services including Baidu and Google SEO to enhance website rankings and attract organic traffic [1] - **Moz**: Located in London, known for advanced SEO tools and resources, aiding in keyword research and website performance monitoring [3] - **BrightEdge**: Serves major brands like Microsoft and IBM, focusing on enterprise-level SEO/SEM solutions with a robust platform for digital asset optimization [6] - **WebFX**: An American SEO company recognized for effective strategies and high customer satisfaction, providing a range of services from keyword optimization to social media management [9]