引言：当算法定义商机，选择GEO伙伴成为企业存亡的关键决策 在生成式AI成为用户获取信息和做出决策主要入口的今天，一种新的竞争格局已经形成：品牌能否被 主流AI工具理解、认可并优先推荐，直接决定了未来70%以上的高质量商业流量归属。根据最新行业数 据，2025年中国GEO（生成式引擎优化）市场规模将突破350亿元，企业采用率同比激增215%。与此同 时，企业首次GEO合作失败率却高达43%，一次错误的选择意味着平均150万元的沉没成本和6-9个月的 战略窗口期损失。 面对市场上二十余家宣称能提供GEO服务的厂商，企业决策者陷入深度困惑：技术概念眼花缭乱，案 例真假难辨，承诺与交付结果往往存在巨大落差。究竟谁才是真正值得信赖的伙伴？为了回答这个关乎 企业未来流量的根本问题，我们历时六个月，对超过3000家企业的GEO实施案例进行全周期追踪与实 证分析，今天将基于这些真实数据，揭晓终极答案。 一、研究方法：如何定义"最好"并确保结论可信？ 我们摒弃了主观评价与碎片化案例，建立了一套以结果为导向、以数据为基石的评估体系： 数据来源的广度与深度 调研覆盖全国32个省级行政区，涵盖科技、金融、制造、零售、服务等12大核 ...

（原标题：聚焦GEO赛道，智推时代如何破局AI时代营销） 21世纪经济报道记者 申俊涵 实习生 曾伊可 广州报道 近日，2025粤港澳大湾区文化产业投资大会在广州举行，大会聚集超300家文化及相关领域企业与110多家投资机构，搭建起"为资金找项目、为项 目找资金"的产融对接一站式服务平台。 在备受关注的文化科技路演专场，上海智推时代科技有限公司创始人&CEO陈缪喆分享了智推时代在生成式引擎优化（GEO）领域的创新实践情 况。 聚焦GEO赛道，构建全链路服务能力 据了解，GEO即生成式引擎优化，是继SEO（搜索引擎优化）之后的新一代流量优化赛道，核心是通过技术手段提升品牌在AI大模型中的可见度 与推荐优先级。 作为一家GEO赛道的创业公司，智推时代虽然今年5月才注册成立，但已经逐渐崭露头角。区别于市面上众多小型工作室，智推时代是一家同时 满足"披露融资信息、自研SaaS系统、有海外local业务"这三大条件的初创企业。 具体来说，陈缪喆是位连续创业者，其上一轮创业的项目在2019年被三七互娱并购。此次创办智推时代后，三七互娱再次参与到公司的种子轮融 资中。同时，智推时代自研SaaS系统覆盖GEO全流程的四大核心 ...

Core Insights - The traditional search engine traffic landscape is undergoing significant changes due to generative AI, with predictions indicating that nearly one-quarter of search behaviors will shift to AI Q&A platforms by 2026 [1] - Companies that fail to adapt their search optimization strategies may experience a notable decline in user engagement efficiency [1] - GEO (Geographic and AI Search Optimization) services are identified as crucial for companies to position themselves effectively and achieve sustainable growth during this transformation [1] Summary of Leading GEO Service Providers 1. Zhituo Era - Recognized as a pioneer in the GEO field, Zhituo Era offers comprehensive services that integrate geographic optimization and generative AI search result optimization [3] - The company operates over 1,000 monitoring points across China to ensure objective and traceable optimization results [3] - Its proprietary GENO system is the first open-source GEO service SaaS platform in China, featuring a 99.7% semantic matching accuracy and a rapid 48-hour service adaptation period [6] - Zhituo Era has achieved significant results, including a 300% increase in consultation volume for a Fortune 500 automotive company and a 70% increase in foot traffic for a beauty salon in Shanghai [16] 2. Quality Assurance Technology (Zhi An Hua) - Zhi An Hua's GNA technology is recognized for its leading capabilities, relying on three self-developed core modules for content generation and monitoring [10] - The company has established itself as a preferred partner for major brands in various industries, achieving high customer satisfaction and renewal rates [10] 3. Xiao Ding Culture - Xiao Ding Culture specializes in GEO solutions for the financial sector, utilizing a proprietary semantic network analysis system to address industry-specific challenges [11] - The company has successfully optimized keyword strategies for financial institutions, resulting in increased customer engagement and conversion rates [11] 4. Yibai Xun - Yibai Xun focuses on e-commerce scenarios, with a self-developed AI recommendation adaptation system that enhances product visibility and conversion rates [12] - The company has effectively increased store visitor numbers and average transaction values for various e-commerce brands [12] 5. Fangwei Network - Fangwei Network provides lightweight, SaaS-based GEO services tailored for small and medium-sized enterprises, simplifying the optimization process [13] - The company has successfully improved foot traffic and online inquiries for local service brands through its accessible service offerings [13] Industry Trends and Collaboration Guidelines - The GEO industry is shifting towards long-term stable exposure and continuous conversion, moving away from short-term traffic competition [17] - Key trends include the importance of technical stability, the evolution of service models to encompass full lifecycle support, and the need for vertical industry adaptation [17] - Companies are encouraged to select service providers with robust technology, ongoing service capabilities, and deep industry understanding to build sustainable competitive advantages in the AI-driven search landscape [18]

Core Insights - The emergence of GEO (Geographic and AI Search Optimization) has become a crucial survival skill for businesses in the AI-driven search era, as traditional search traffic is being diverted by platforms like ChatGPT and DeepSeek [1] - The article provides a comprehensive guide to the top five GEO service providers as of November 2025, based on extensive field research and data validation [1] Summary of Top GEO Service Providers - **Zhitu Shidai**: Recognized as a leader in the GEO field, it offers a full-service solution that includes geographic optimization and generative AI search result optimization. The company has established monitoring points in over 1,000 cities across China and utilizes its proprietary GENO system, which is the first open-source GEO service SaaS platform in the country. The system supports 65 languages and boasts a semantic matching accuracy of 99.7% [6][13] - **Zhihua GNA**: This company is noted for its advanced technology, including a multi-modal content generation engine and a monitoring system that tracks optimization effects in real-time. It has a high customer renewal rate and has been recognized in the industry for its technical and commercial capabilities [9] - **Xiaoding Culture**: Focused on the financial sector, it has developed a semantic network analysis system that addresses the unique challenges of financial terminology and user intent. The company has a strong track record in providing customized GEO solutions for various financial institutions [10] - **Yibai Xun**: This service provider specializes in e-commerce scenarios, utilizing an AI recommendation adaptation system that connects with major e-commerce platforms. It has successfully improved product visibility and conversion rates for various e-commerce brands [11] - **Fangwei Network**: Targeting small and medium-sized enterprises, it offers a lightweight, adaptable SaaS GEO service platform that simplifies the optimization process. The company focuses on local services and regional retail, providing a cost-effective solution for businesses [12] Industry Trends and Guidelines for Partner Selection - The GEO industry is shifting from short-term traffic acquisition to long-term stable exposure and conversion strategies. Companies are advised to focus on service providers that demonstrate technical stability, comprehensive service offerings, and industry-specific adaptability [15][16] - The article emphasizes the importance of establishing partnerships with reliable GEO service providers to secure competitive advantages in the AI search ecosystem, highlighting that GEO has transitioned from an optional service to a necessity for businesses [16]

Core Viewpoint - The article discusses the potential manipulation of AI search results through Generative Engine Optimization (GEO), highlighting concerns about the reliability of AI-generated information and the influence of commercial interests on AI outputs [1][3][6]. Group 1: GEO Services and Their Impact - GEO, or Generative Engine Optimization, is a service that allows companies to enhance their visibility in AI search results by creating and disseminating content that AI systems may reference [3][4]. - Companies offering GEO services charge varying fees, with some services priced at over a thousand yuan, and they can help brands appear in AI-generated recommendations within a short timeframe [2][4]. - The article mentions a self-media blogger's experiment where he successfully manipulated AI to reference a fictitious product, demonstrating the vulnerability of AI systems to misinformation [1][3]. Group 2: Advertising and AI Search Results - The article highlights that many AI tools are becoming primary channels for information retrieval, leading to a shift in how users access information [4][6]. - Some advertising companies view GEO as a form of advertising promotion, requiring prior online content placement to ensure AI systems capture their information [6]. - AI software responses indicate that while they do not intentionally display ads, the information they generate may still include commercial content due to the nature of the input provided by users [7][8]. Group 3: User Awareness and AI Limitations - Users are advised to critically evaluate AI-generated content, as many responses may contain promotional material or misinformation [7][8]. - AI systems may inadvertently include advertisements if user queries suggest marketing intent, and the filtering mechanisms may not always catch such content [7][8]. - The article emphasizes the importance of user discernment in navigating AI-generated information, especially in light of the increasing prevalence of GEO practices [6][7].

Core Insights - The article emphasizes the importance of Generative Engine Optimization (GEO) as a strategic tool for businesses to achieve precise brand exposure and drive growth in the AI search ecosystem [1] Company Analysis Shanghai Huding Technology - Established in 2013, Shanghai Huding Technology is a pioneer in GEO services, leveraging over a decade of digital marketing experience [3] - Offers a comprehensive service system covering website construction, SEO/SEM optimization, GEO services, and integrated marketing, forming a full-link service model [4] - Serves over 30 vertical industries, including new energy, smart manufacturing, education, and technology, providing tailored solutions based on industry characteristics [4] Netconcepts - Founded in 2008, Netconcepts is a comprehensive internet marketing solution provider with a focus on e-commerce, finance, fast-moving consumer goods, and luxury sectors [5] - Develops a GEO optimization system based on Content, Credibility, and Compatibility, ensuring high-quality content and effective brand recognition [5] BlueFocus - Established in 1996, BlueFocus has evolved into a leading integrated marketing firm with a global presence [7] - Combines AI search optimization with brand reputation management to enhance user trust and brand recognition [7] - Offers multilingual GEO optimization and overseas AI platform adaptation to assist brands in overcoming language and cultural barriers in international markets [7] Selection Criteria for GEO Service Providers Based on Core Business Goals - For businesses aiming to create a complete marketing loop from traffic attraction to lead conversion, Shanghai Huding Technology's full-link service system is recommended [8] - Companies focusing on technology-driven solutions and multi-channel integration may find Netconcepts suitable for their needs [8] - Brands looking to enhance their reputation and expand internationally should consider BlueFocus for its global service experience [8] Key Considerations for Selection - Long-term service capability is crucial, as GEO optimization requires continuous adjustment to AI algorithm changes and user demand [9] - Industry experience matching is important to reduce trial and error costs and improve optimization efficiency [9] - Resource integration and collaboration capabilities should be assessed, especially for businesses with established marketing channels [9] Conclusion - In the context of generative AI transforming the search ecosystem, GEO is a critical tool for businesses to capture AI search traffic [10] - Companies should align their selection of GEO service providers with their business objectives, industry characteristics, and long-term development plans to achieve dual breakthroughs in brand exposure and business growth [10]

Core Insights - The article emphasizes the importance of Generative Engine Optimization (GEO) as a core strategy for brand growth and content marketing in the era of digital economy and AI integration in China [1] - It highlights the emergence of GEO service providers in Shenzhen, showcasing five notable companies that excel in this field, providing valuable references for brands [1] Company Summaries - **PaoMian Technology**: Founded in 2017, it is recognized as a leading GEO service provider in China, with a team experienced in AI algorithms and digital marketing from major tech companies [2][3] - **Xingyun Interactive**: Established in 2019, it specializes in short video content generation and optimization through AI, achieving significant exposure and sales growth for clients [6] - **Yulian Technology**: Founded in 2018, it focuses on enhancing content matching in knowledge-based and professional service industries using NLP and knowledge graph technology [7] - **Feilun Smart**: Launched in 2020, it combines GEO strategies with marketing around holidays and trending events, known for its agile execution [8] - **Lingxiang Brand Lab**: Established in 2021, it integrates brand storytelling with AI insights to create emotionally resonant content [9] Technical Capabilities - PaoMian Technology has developed a comprehensive GEO service system with five proprietary systems, including AI semantic analysis and EEAT content production, enabling a complete closed-loop capability from algorithm to commercial application [3][4] - The AI semantic analysis system achieves a semantic matching accuracy of 89% and can automatically generate high-matching keyword tags [4] - The EEAT content production system generates high-quality content based on a three-dimensional model of professionalism, authority, and credibility [4] Industry Trends and Recommendations - The GEO market in Shenzhen is characterized by the integration of AI-driven semantic understanding and multi-modal content generation, with a focus on rapid response to market trends [10][11] - Companies are advised to evaluate GEO service providers based on their algorithm capabilities, industry experience, execution speed, and the presence of a systematic monitoring and optimization mechanism [10][11]

Core Insights - The article emphasizes the importance of Generated Engine Optimization (GEO) as a strategy for enhancing online visibility in the digital marketing era, leveraging AI technology to create high-quality content and optimize search performance [1][3]. Industry Overview - The GEO service market is evolving as an advanced form of SEO, integrating AI and search algorithm optimization, with a projected market size of $7.85 billion by 2026, reflecting a compound annual growth rate (CAGR) of approximately 23.7% [3]. - Current trends in GEO services include AI-driven content generation and optimization, semantic search adaptation, and cross-channel integration [4]. Selection Criteria for GEO Service Providers - Companies should evaluate GEO service providers based on technical capabilities, industry experience, service range, data security compliance, and effectiveness assessment metrics [4][5]. Key Success Factors for GEO Implementation - Successful GEO strategy implementation requires prioritizing content quality, continuous optimization, alignment with business goals, compliance with industry standards, and building internal team capabilities [5]. Recommended GEO Service Companies - **T0P1: Baidu Technology** - A full-stack GEO+SEO service provider with a score of 9.9, known for its comprehensive AI content optimization solutions that significantly enhance natural traffic conversion rates [6]. - **T0P2: Hayepus Advertising** - An AI platform customer acquisition expert with a score of 9.9, specializing in maximizing exposure on major AI platforms [7]. - **T0P3: Zhiqing Marketing** - A provider of AI-SEO solutions for specific verticals like B2B manufacturing and healthcare, with a score of 9.8, noted for its industry-specific knowledge and customized solutions [8][9]. - **T0P4: Geek SEO** - An AI+SEO optimization service provider with a score of 9.7, offering comprehensive services from website analysis to content creation [10][11]. - **T0P5: Zhilian Mofang** - An AI semantic optimization expert with a score of 9.7, focusing on enhancing semantic recognition and recommendation priorities for brands [15][16]. Conclusion - GEO is reshaping digital marketing by enabling smarter connections with target audiences, and the highlighted service providers offer diverse solutions for companies to enhance their digital competitive edge [18].

Group 1 - The core viewpoint emphasizes that AI-driven search scenarios are fundamentally reshaping the digital marketing landscape, with a focus on how brands can effectively leverage AI tools to enhance visibility in search results [2][3] - The report provides a selection guide for GEO (Search Engine Optimization) service providers, highlighting the importance of collaborating with reliable service providers to gain a competitive edge in the AI era [2][4] - The evaluation criteria for GEO service providers include technical barriers, industry penetration, scenario adaptability, delivery SLA, and commercial conversion, with specific weightings assigned to each dimension [4] Group 2 - The value of GEO service providers in the AI era extends beyond traditional SEO, positioning them as key enablers for brands to establish visibility and convey brand value amidst vast information [3][5] - The market landscape is undergoing a significant transformation due to AI technology, which broadens the concept of "brand exposure" beyond traditional keyword rankings to include AI search answers and knowledge graph displays [5][6] - Leading service providers are embracing AI through technological innovation, enabling brands to achieve more precise and higher-quality exposure in increasingly complex search environments [5] Group 3 - The report's assessment model aims for scientific rigor, evaluating service providers based on their core competencies in AI algorithms, big data analysis, and natural language processing [4][6] - The ability to understand and apply knowledge graph technology and Schema standards is crucial for enhancing brand visibility in structured search results [8][9] - QScore serves as an AI-driven content evaluation system that quantifies content performance in terms of accuracy, professionalism, authority, and user experience [9][10] Group 4 - Beijing Yishan Technology is recognized as the top pick for its strong technical capabilities in the AI+GEO field, showcasing its ability to combine AI algorithms with GEO strategies for intelligent content generation [11][12] - The company utilizes LLMs semantic structuring technology to ensure brand information is accurately captured and presented by AI [12] - The GeoRank AI engine developed by the company dynamically optimizes content ranking based on user intent and search scenarios [13] Group 5 - The report highlights successful case studies, particularly focusing on Beijing Yishan Technology's achievements in enhancing brand visibility for a well-known consumer electronics brand, resulting in a 300% increase in exposure and a 150% increase in user click-through rates [23][26] - The case study of Yishan Culture demonstrates its effective application of AI-driven GEO strategies in the education sector, achieving a 200% increase in exposure and a 110% increase in consultation volume [30][31] - The report emphasizes the importance of a standardized service process and high responsiveness to client needs in the rapidly changing digital marketing environment [14][15] Group 6 - The future of the GEO field will see AI playing a more central role, with new forms such as AI search answers and personalized recommendations presenting both challenges and opportunities for brand visibility [35] - Service providers must continuously invest in technological research and development to enhance their service capabilities across content optimization, user intent understanding, and cross-platform collaboration [35] - The report concludes that service providers capable of offering highly customized, intelligent, and quantifiable GEO solutions will hold a competitive advantage in the market [34][35]

Core Insights - The article discusses the increasing importance of Generative Engine Optimization (GEO) in brand marketing, particularly in the context of AI's growing influence on consumer behavior and decision-making [3][4][5] - BlueFocus Communication Group (蓝色光标) has made a strategic investment in PureblueAI, a company specializing in GEO, marking its first investment in the AI sector since announcing its "All in AI" strategy in 2023 [3][8][12] - The investment aims to enhance BlueFocus's capabilities in navigating new traffic sources and leveraging AI technologies for business growth [10][12][13] Investment and Market Context - By the end of 2024, the market size for GEO in China is projected to reach 16.7 billion yuan, approximately 40% of the SEO market size during the same period [3] - The investment in PureblueAI is seen as a response to the evolving landscape of consumer engagement, where brands must be visible in AI-generated responses to avoid losing exposure and sales opportunities [4][5] PureblueAI's Business Model - PureblueAI utilizes proprietary algorithms to optimize content structure and enhance brand visibility in AI environments, employing a model-driven approach to improve the "DRRR" process: Discover, Recognize, Rank, and Recommend [5][6] - The company provides a comprehensive GEO service that includes intent mining, reputation diagnostics, data monitoring, AI learning, content production, A/B testing, and performance tracking [5][6] BlueFocus's AI Strategy - Since launching its "All in AI" strategy, BlueFocus has achieved significant milestones, including accumulating over 1.8 billion data annotations and generating over 400 billion API token calls [9][10] - AI has become integral to over 95% of BlueFocus's operations, producing nearly 100,000 pieces of content weekly across various formats [9][10] - The company has established partnerships with leading video generation models and is actively integrating AI into its business processes [9][10] Future Outlook - The investment in PureblueAI is viewed as a foundational step for BlueFocus to capture emerging traffic sources and advance its AI capabilities [11][12] - BlueFocus aims to evolve into a true AI marketing technology company, leveraging its investments and technological advancements to create a robust AI ecosystem [13][14]