Core Insights - Shenzhen is leveraging the "IP+" integration model to stimulate new consumption trends, focusing on the fusion of commerce, culture, and tourism [1] Group 1: IP and Brand Collaboration - Shenzhen has been actively supporting enterprises in cultivating and introducing quality IP resources, leading to the development of co-branded products [2] - Notable collaborations include the partnership between "Nai Xue's Tea" and the Harry Potter IP, resulting in over 4 million cups sold within a week [2] - SKG's sales increased by 28% during the promotional period of their co-branded products with local brands [2] Group 2: IP and Commercial Districts - Shenzhen encourages commercial districts to collaborate with quality IPs, exemplified by the creation of "Bit City," which attracted over 56,000 visitors in a single day [3] - The "Nai Long" themed event in Qianhai has become a popular cultural landmark, significantly boosting foot traffic and sales [3] - The introduction of various IP activities in the Star River COCO Park has led to record sales, particularly in collaboration with Miniso [3] Group 3: Thematic Consumption Spaces - The "Dreaming Nanshan" initiative incorporates the Pokémon IP into public spaces, enhancing the immersive experience for consumers [4] - The Qianhai area has hosted large-scale themed exhibitions, becoming a hotspot for cultural tourism [4] Group 4: Policy Support for Consumption Upgrade - Shenzhen's government has introduced multiple measures to enhance consumer spending, including promoting collaborations between restaurants and well-known IP brands [5] - The city aims to develop high-quality service consumption and support the creation of diverse consumption scenarios through IP collaborations [5] - The ongoing "IP+ consumption" initiative is expected to continuously invigorate the local economy and consumer engagement [5]