Group 1 - The core viewpoint of the article highlights Bubble Mart's participation as the exclusive trendy cultural brand partner at the 2025 China International Service Trade Fair, showcasing its popular IP products and launching a new sub-brand, "Bubble Mart Bakery" [2][4] - Bubble Mart's exhibition features a dessert-themed area inspired by a dessert house, allowing visitors to taste various products like SKULLPANDA ice cream and MOLLY chocolate, which have gained significant popularity since the opening of "MOLLY's Dessert House" in August 2024 [4][6] - The company also presented a collection of plush toys covering various IPs and set up a large art installation themed around the star character, enhancing the interactive experience for attendees [6] Group 2 - In the cultural tourism service exhibition area, Bubble Mart displayed multiple IP products that integrate traditional craftsmanship, incorporating elements like porcelain and plush flowers into the visual design, promoting a narrative that blends trendy culture with traditional art [6] - The exhibition booth utilized red and yellow as the main color scheme to create a space reflecting national aesthetics, showcasing popular IP products such as MOLLY and DIMOO, thereby contributing to the contemporary narrative of trendy culture [6]

Group 1 - The 2025 China International Fair for Trade in Services (CIFTIS) opened in Beijing, with Pop Mart participating as the exclusive trendy cultural brand partner, showcasing various popular IP products and interactive experiences [1][2] - Pop Mart created two exhibition areas themed "Cake a wish," featuring a dessert house inspired by its IPs, allowing visitors to enjoy both visual and taste experiences with products like SKULLPANDA ice cream and MOLLY chocolate [2][3] - The company presented its SPACE MOLLY collection and large outdoor art installations, enhancing the aesthetic experience and emotional connection for attendees [3] Group 2 - This year marks Pop Mart's sixth participation in CIFTIS, aiming to showcase the diversity and extensibility of trendy IPs on an international stage, receiving widespread recognition from attendees [4] - In the first half of 2025, Pop Mart reported a revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8%, with five major IPs generating over one billion yuan in revenue [4][5] - The company is actively exploring various creative expressions and new business formats centered around IP, with significant growth in international markets, including a tenfold increase in the Americas [5]