Core Viewpoint - The article highlights the booming fan economy, exemplified by the recent opening of STAYREAL PARK in Shanghai, which attracted a large number of fans from the band Mayday, showcasing the strong emotional connection fans have with their idols and the resulting consumer behavior [3][8]. Group 1: STAYREAL PARK Overview - STAYREAL PARK is a pop-up theme store created by the creative brand STAYREAL, which has traveled to over ten cities including Beijing, Hangzhou, Chengdu, and Shenzhen [3]. - The brand STAYREAL was founded in 2007 by Mayday's lead singer Ashin and artist Bu Erliang, with a mission to encourage people to stay true to their dreams [3]. Group 2: Fan Engagement and Consumer Behavior - Fans queued for 2 to 9 hours to enter the park, indicating a high level of dedication and enthusiasm for exclusive merchandise [6][8]. - The merchandise includes limited edition items, with prices ranging from over 100 to 300 yuan, attracting both local and out-of-town fans [4][6]. - Fans often assist each other in purchasing items, demonstrating a community spirit among them, with no price markups involved in the reselling process [6][8]. Group 3: Market Trends and Implications - The collaboration between Starbucks and Mayday's STAYREAL series saw significant demand, with items being resold at up to four times their original price in secondary markets [8]. - The underlying logic of the fan economy is based on emotional value derived from recognition of stars and IPs, leading to increased spending on concerts and merchandise [8].