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Slack has landed a starring role at Salesforce
Yahoo Finance· 2026-01-27 17:09
Core Insights - Slack, acquired by Salesforce for nearly $28 billion in July 2021, has defied expectations by thriving under Salesforce's ownership rather than fading into obscurity [1] - Slack is becoming an integral part of Salesforce's product ecosystem, serving as the primary collaboration interface and a front end for Salesforce's AI initiatives [2] Company Developments - The introduction of Agentforce exemplifies Slack's integration with Salesforce, enabling users to create specialized AI agents that operate within Slack, enhancing task efficiency by utilizing Salesforce data [3] - A significant update has led to the creation of 'Salesforce Channels' within Slack, allowing seamless collaboration and direct access to Salesforce records, thereby consolidating applications and workflows into a unified environment [4] Competitive Landscape - Despite Slack's advancements, it is not yet positioned to compete directly with major rivals like Cisco, Microsoft, and Zoom, which have been actively enhancing their platforms with AI-driven features [5] - Slack's role as a central interface for Salesforce positions it as a critical tool for corporate America, warranting close observation as it continues to evolve [5]