提到混合休闲游戏里有代表性的几大玩法，"拧螺丝"可以说当仁不让。这一机制起初是冰川网络旗下 RPG 产品的吸量副玩法，之后被各大厂商单独做成 游戏。最先做出大流水的是土耳其休闲大厂 Rollic 的「Screw Jam」，一度达到 521 万美元（约合 3732 万人民币）的月流水峰值（点点数据）。此后的同 类竞品虽然把拧螺丝的对象变得越来越复杂，但都没能重现「Screw Jam」的成绩。 在这期间，国内也不断有相同题材产品跑出，坊间流传近期人气很高的一款产品日耗已经达到 500 万。 「Screw Jam」是第一个跑出大流水的拧螺丝类混合休闲游戏 | 图片来源：点点数据 而在海外，近期终于有一款新产品把螺丝"拧"出新高度，目前月流水近 6000 万人民币。 成立超过10年的越南厂商，尝试多个品类后终于跑出大流水 点点数据显示，这款名为「Screwdom」的游戏从 2025 年 1 月开始记录到流水数据， 从 2 月开始迅速增长，截止到 5 月流水已经达到 822 万美元（约合 5889 万人民币）。这一成绩不仅大幅刷新了拧螺丝产品的月流水天花板，也在逐步接近目前月流水最高的混休游戏「Color Block ...

Core Insights - The global hybrid casual gaming market is experiencing significant growth, with the top ten hybrid casual games generating over 600 million yuan (approximately 87 million USD) in IAP revenue, marking a 67% year-on-year increase [1] Group 1: Market Trends - The trend towards hybrid casual and hyper-casual gameplay has led AppMagic to shift its quarterly report focus from casual games to hybrid casual games [1] - Puzzle games contributed 48% of the revenue in the top ten games, while arcade games accounted for 45%, indicating a shift in market dominance from arcade to puzzle genres [3] Group 2: Game Performance - The screw puzzle genre has seen significant growth since the launch of "Nuts and Bolts Sort" by Goodroid in September 2023, with at least 35 screw games surpassing one million downloads this year [5] - "Screw Jam" and "Screwdom" are leading titles in the screw puzzle category, with "Screw Jam" achieving over 50 million yuan in monthly revenue by August 2024, while "Screwdom" generated over 90 million yuan in IAP revenue within three months of its soft launch [8][10] Group 3: Game Mechanics and Monetization - "Screwdom" incorporates extended gameplay mechanics, requiring players to spend 7-15 minutes on a single level, which increases the likelihood of ad views and in-app purchases [14] - The game features a healthy revenue structure with an estimated IAP to IAA ratio of 6:4, indicating effective monetization strategies [14] Group 4: Developer Insights - "Screwdom" was developed by iKame Games, a Vietnamese team that has successfully transitioned from IAA to IAP monetization, with previous titles achieving significant revenue milestones [17] - The rise of Vietnamese developers is notable, with five companies entering the global mobile game publisher download rankings in 2024, reflecting an increase in the overall quality and creativity of game development in the region [19] Group 5: Emerging Titles - Other screw puzzle games like "Screw Sort Puzzle" and "Screw Tap Jam" have also shown promising IAP performance, with recent revenues of 12 million yuan and 9 million yuan respectively [21] - The screw puzzle genre has diversified, with new titles incorporating various themes and gameplay mechanics, indicating a trend towards creative iteration in game design [30]