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拥抱智能浪潮 泳向变革深处——从2025中国新媒体大会看主流媒体系统性变革如何更好“向新而行”
Xin Hua She· 2025-11-14 12:00
Core Insights - The article discusses the transformative impact of artificial intelligence (AI) on mainstream media, emphasizing the need for media to embrace technological advancements to enhance efficiency and innovation [1][2][6] Group 1: AI Integration in Media - The 2025 China New Media Conference showcased various AI-driven tools and products, such as AI editing departments and content creation tools, highlighting a significant shift towards integrating AI in media operations [2][3] - The "采编助手" (Editing Assistant) demonstrated at the conference integrates 227 functions, showcasing the efficiency transformation in news production [2] - Hunan Broadcasting and Television Group's "Mango Model" has achieved over 93% application coverage in its business, generating more than 180,000 videos through AI [2] Group 2: Evolution of Media Production - The media industry is transitioning from "AI for Media" to "Media by AI," indicating that AI is becoming a core engine for content innovation rather than just a tool for efficiency [3] - High-quality, reliable, and value-oriented media data is now considered a strategic foundation for the development of intelligent media [4] - The establishment of a mainstream value corpus exceeding 300TB by People’s Daily exemplifies the industry's focus on creating valuable data resources [4] Group 3: Systemic Transformation and Future Directions - The conference served as a platform for reflecting on past media integration achievements and strategizing for future developments, particularly in content innovation and international communication [6][7] - The importance of transforming grand narratives into relatable emotional experiences was emphasized as a way to enhance the influence of mainstream media [7] - The need for building trust in media amidst the rapid evolution of technology was highlighted, with a focus on the social responsibility of media in the digital age [8][10] Group 4: Cultural and Social Impact - Media is increasingly engaging in cultural industry development and social governance through innovative communication and interaction methods [3] - The integration of AI in media is seen as a way to enhance public engagement and trust, with examples of AI tools enabling users to verify information and access health services [3][6] - The conference also addressed the role of technology in enhancing the emotional connection between media and audiences, emphasizing the human element in storytelling [9][10]
拥抱智能浪潮 泳向变革深处
Xin Hua Wang· 2025-11-14 02:17
Core Insights - The 2025 China New Media Conference focused on the theme "Intelligent Synergy, Systemic Transformation," highlighting the rapid development of artificial intelligence and its impact on media innovation and transformation [1] Group 1: Technological Advancements - The conference showcased various AI-driven products and tools, including AI editorial departments and content creation tools, emphasizing the efficiency transformation in news production [2] - The "Mango Large Model" developed by Hunan Broadcasting and Television Group has achieved over 93% application coverage in its business, generating more than 180,000 videos [2] - The shift from "AI for Media" to "Media by AI" signifies that AI is becoming the core engine for content innovation rather than just a tool for efficiency [3] Group 2: Content Innovation and Quality - High-quality, reliable, and value-oriented media resources are now considered key production factors for intelligent media development, with People's Daily creating a mainstream value corpus exceeding 300TB [4] - The integration of advanced technologies like 3D displays and immersive experiences is enhancing content dissemination and interaction in cultural and social governance [3] Group 3: Systemic Transformation in Media - The conference served as a reflection on past media integration achievements and a mobilization for future directions, emphasizing the importance of technology in media evolution [6] - Major themes discussed included the need for mainstream media to enhance their influence through impactful storytelling and emotional resonance [7] Group 4: Trust and Responsibility - The debate on whether the influence of media relies more on speed or trust concluded that trust is essential for enduring value in the information age [8] - The integration of technology with a human touch is crucial for building trust, as demonstrated by AI tools that assist in creative processes [9] Group 5: Future of Journalism - Young media professionals expressed confidence that human qualities such as empathy and courage will remain vital in the face of AI advancements [10] - The collaboration between digital and biological entities in news reporting is seen as a way to enhance the accuracy and speed of information dissemination [11]