Core Viewpoint - The live streaming incident involving Pop Mart has sparked significant public backlash, raising questions about the company's pricing strategy and consumer perception of value [1][5]. Group 1: Incident Overview - On November 6, during a live stream, a staff member commented on the high price of a DIMOO blind box, which retails for 79 yuan, leading to widespread criticism on social media [1][2]. - The incident quickly trended on Weibo, with consumers accusing Pop Mart of viewing them as "cash cows" and questioning the value of its products [1][2]. Group 2: Product Details - The DIMOO blind box series launched in November includes six regular items and one hidden item, with a price of 79 yuan per box and a total of 474 yuan for a set of six [2]. - Market investigations revealed that counterfeit versions of the blind box could be produced for as little as 4 yuan, while the genuine products often suffer from quality issues, further fueling consumer skepticism [2]. Group 3: Brand Reputation and Previous Issues - This incident is not the first controversy for Pop Mart; previous issues included a customer receiving incorrect products and quality control problems with other product lines [3]. - Despite these challenges, Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, driven by significant growth in both domestic and international markets [3][4]. Group 4: Market Impact and Stock Performance - Since August, Pop Mart's stock has dropped over 33%, closing at 217.6 HKD per share on November 6, reflecting market concerns about the brand's long-term value and consumer perceptions of product pricing [4]. - The incident has highlighted a disconnect between the company's brand value recognition and consumer expectations, particularly regarding product pricing and quality [5]. Group 5: Recommendations and Future Outlook - Experts suggest that Pop Mart should reflect on its internal training and brand value understanding to prevent similar incidents from damaging consumer trust [6]. - The incident may serve as an opportunity for Pop Mart to improve its internal management and reshape its brand image, but the effectiveness of these efforts will depend on subsequent actions taken by the company [6].

Core Viewpoint - The live streaming event of Pop Mart experienced a significant mishap, raising concerns about the company's product pricing and quality control issues [1] Group 1: Incident Details - During a live stream on November 6, a staff member mistakenly stated that a DIMOO blind box was priced at 79 yuan, to which another staff member responded that "someone will buy it" [1] - This incident reflects potential internal communication issues within the company regarding product pricing [1] Group 2: Quality Control Issues - Prior to the live stream incident, Pop Mart faced criticism for quality control problems with its new Skullpanda tableware series, where some products were found to have incorrect branding, being stamped as "POP MAET" instead of "POP MART" [1] - Following the discovery of these issues, the affected products were urgently taken off the market [1] Group 3: Stock Performance - Since August, Pop Mart's stock price has been on a downward trend, with the price reported at 208.6 HKD per share as of November 7 at 10:15 [1]