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雷诺借中国供应链,在欧洲阻击中国车
晚点Auto· 2025-12-09 04:36
Core Viewpoint - Renault is leveraging Chinese supply chain efficiency to revive its Twingo model for the European market, despite having exited the Chinese passenger car market since 2020 [3][4][5]. Group 1: Market Strategy - The new electric Twingo is priced starting at under €20,000, competing directly with BYD's Seagull in Europe, showcasing Renault's reliance on Chinese components [4]. - Renault has ceased local production in China but continues to utilize Chinese suppliers for significant parts of its vehicles, with 46% of the Twingo's components sourced from China [3][4]. Group 2: Historical Context - Renault was one of the first foreign car manufacturers in China, establishing a joint venture in 1993, but faced challenges due to high costs and low competitiveness, leading to the closure of its joint ventures by 2020 [5][6]. - The company’s late entry into the mainstream passenger car market in China resulted in a rapid decline in sales, with East Wind Renault's sales dropping from a peak of 72,000 units in 2017 to under 20,000 units by 2019 [5][6]. Group 3: Development and Production - The Twingo project was developed with a focus on utilizing existing Chinese supply chains to reduce costs and development time, achieving a prototype in just nine weeks and preparing for mass production in under 24 months [11][12]. - The decision-making process for the Twingo project was expedited in China, allowing for daily progress rather than the typical weekly pace seen in Europe [11][12]. Group 4: Future Plans - Renault plans to replicate the successful model of utilizing Chinese supply chains for other vehicles, including the entire Twingo family and a new A-segment car under the Dacia brand [13]. - The company aims to maintain a competitive edge in the European market by leveraging the efficiency and cost advantages of Chinese manufacturing [12][13].