Key Takeaways MCD's Minecraft campaign outperformed expectations, lifting April traffic and enhancing brand engagement. MCD rides on the synergy between full-margin promotions and value platforms like the $5 Meal Deal. A new Restaurant Experience Team will speed execution and align launches with franchisee operations.McDonald’s Corporation (MCD) is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the ...

Restaurants & BarsNew McDonald's Restaurant Now Open In SheltonA new McDonald's restaurant is officially open in Shelton more than a year after plans for the restaurant were first submitted to the city.A new McDonald's restaurant officially opened at 6 Todd Road in Shelton on July 1, 2025, according to a company spokesperson. (Renee Schiavone/Patch)SHELTON, CT — A long-anticipated McDonald's restaurant officially opened this week in Shelton more than a year after plans for the business were first submitted ...

McDonald's snack wraps will return to U.S. restaurants next month as the fast-food giant looks to boost sales after a sluggish start to the year.McDonald's introduced snack wraps nearly two decades ago but discontinued the item in 2016 because it slowed its kitchens down too much. Some franchisees kept snack wraps around until 2020, when McDonald's slashed its menu during pandemic lockdowns to keep service running as smoothly as possible. Snack wraps disappeared along with salads and parfaits.McDonald's cus ...

Core Viewpoint - McDonald's is anticipated to report declining same-store sales for the second consecutive quarter, influenced by an E. coli outbreak and cautious consumer behavior [2][3]. Group 1: Earnings Expectations - Analysts expect McDonald's to report earnings per share of $2.66 and revenue of $6.09 billion for the first quarter [5]. Group 2: Sales Performance - The company has faced rocky sales in recent quarters, particularly in the U.S. market, which is seen as a consumer bellwether [1]. - CFO Ian Borden indicated that the first quarter would likely be the low point for same-store sales, attributing this to a weak start in the U.S. and external factors such as trade conflicts and tariffs [3]. Group 3: Strategic Initiatives - McDonald's plans to focus on value meals and popular menu items, such as the return of snack wraps, to attract customers back to its restaurants [4]. - Despite the challenges, McDonald's shares have increased by 15% this year, raising its market value to nearly $26 billion [4].