刚刚，据彭博社消息，全球最大的食品公司——雀巢（Nestlé）正在委托摩根士丹利对其维生素业务进行战略审查，且这一评估或将导致雀巢旗下相关品 牌的出售。 显然，股东们对雀巢的未来路径感到担忧，特别是在全球经济放缓和消费者需求变化的背景下。而雀巢此时开始对维生素业务进行战略审查，无疑是回应 市场上日益增长的压力。公司似乎在努力通过剥离非核心业务来精简操作，集中资源以推动更具盈利性的产品线。 对雀巢而言，维生素业务的战略重组并非单纯的裁撤。近年来，低端维生素市场的竞争越来越激烈，价格竞争趋于白热化，许多品牌面临商品化的风险。 Kepler Cheuvreux的分析师Jon Cox表示，低端维生素品牌所处市场的入门门槛较低，利润空间有限，因此这些品牌对于雀巢等大公司而言，可能并不具备 足够的战略价值。 雀巢的战略眼光，更倾向于聚焦那些具有较高市场壁垒和较大利润潜力的高端品牌。值得注意的是，这也正是雀巢在7月财报电话会议中所提到的重点 ——未来将专注于旗下如Garden of Life、Solgar和Pure Encapsulations等品牌的发展。 这些品牌代表着雀巢在高端营养产品领域的长期布局，而在低端市场上的 ...

Group 1 - Nestlé is evaluating the potential sale of several vitamin brands, including Nature's Bounty, to address growth pressures from tightening consumer spending [1] - The CEO of Nestlé, Laurent Freixe, announced a strategic review of underperforming mass-market and budget brands in the vitamins, minerals, and supplements sector, which may lead to divestitures [1] - Nestlé's acquisition of Nature's Bounty and other brands in 2021 aimed to expand into the nutritional supplement market, but competition and changing consumer behavior have led to disappointing performance [1] Group 2 - In addition to its nutrition business, Nestlé is also assessing the strategic direction of its bottled water brands, including Perrier and San Pellegrino [2] - Factors such as rising food prices due to inflation, uncertain tariff policies, and the popularity of weight-loss drugs are prompting large food companies to reassess their product lines and divest underperforming segments [2] - The trend of large food companies acquiring rapidly growing emerging brands in health and wellness sectors is becoming prevalent, as seen with recent acquisitions by companies like Ferrero and Mars [2] Group 3 - Acquisitions can boost growth in the short term but may carry risks if companies overlook changing consumer preferences [3] - General Mills sold its North American yogurt business due to competitive pressures from Greek yogurt brands and private labels [3] - Unilever plans to spin off its ice cream business to focus resources on core brands like Lipton tea and Hellmann's mayonnaise [3] Group 4 - Kraft Heinz is considering spinning off part of its grocery business into a separate company valued at up to $20 billion to focus on its core products like Heinz ketchup [4] - The company has not confirmed the reports but stated it is evaluating strategic transactions to unlock shareholder value [4]