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Media firms look beyond the home screen, eye eyeballs offshore
MINT· 2026-01-25 13:28
Core Insights - Indian media firms are seeking growth opportunities abroad due to revenue pressures in the domestic market [1][2] - Global partnerships are being formed to tap into higher-paying diasporic audiences [1][5] Industry Trends - The Indian media and entertainment market is experiencing challenges with low subscription prices, pressured advertisement rates, and intense competition [2][6] - Companies are diversifying their portfolios by exploring international markets, which offer better monetization opportunities [5][13] Strategic Partnerships - IN10 Media Network's MovieVerse Studios has partnered with Beacon Media to create a global content alliance focused on stories from the Global South [3][7] - SonyLIV has announced a partnership with YouTube TV to expand its subscription services in multiple countries [3] Revenue Potential - Overseas users can contribute up to 40% of overall revenues for some platforms, highlighting the financial incentive for global expansion [4] - Diaspora-heavy markets provide higher per-user revenue compared to the Indian market [5][9] Content Creation and Distribution - The partnership with Beacon Media aims to produce culturally relevant content for digital-first platforms [7][8] - Indian content has an existing audience in markets like the US, UK, and Australia, which can lead to increased licensing and distribution opportunities [9] Challenges in Global Expansion - Adapting storytelling and marketing strategies for international audiences is crucial, as what works in India may not resonate abroad [11] - The global market is competitive, requiring sharper curation and branding to stand out against various international productions [12]
India vs Pakistan U19 Asia Cup 2025: Check date, time, probable playing XI, pitch, weather report & live streaming details
The Economic Times· 2025-12-14 00:30
Core Viewpoint - The India U19 cricket team, led by Ayush Mhatre, aims for a victory against Pakistan U19 in the Asia Cup 2025 to secure a place in the knockout stage [1][10]. Match Details - The match is scheduled for December 14, 2025, starting at 10:30 AM IST [2]. - It will be held at the ICC Academy Ground in Dubai [5]. Broadcast Information - The match will be available for live telecast on Sony Sports Network and live-streamed on SonyLIV [6][11]. Pitch and Weather Report - The pitch at the ICC Academy is expected to favor batters, with an average first-innings total of 245 in 2025 [7][11]. - Weather conditions are predicted to be clear, with temperatures ranging from 21 to 26°C, providing ideal playing conditions [8][11]. Team Line-ups - **India U19 Squad**: Ayush Mhatre (c), Vaibhav Suryavanshi, Vihaan Malhotra, Vedant Trivedi, Abhigyan Kundu (wk), Yuvraj Gohil, Khilan A. Patel, Naman Pushpak, Henil Patel, Udhav Mohan, Aaron George [9][10]. - **Pakistan U19 Squad**: Sameer Minhas, Ali Raza, Usman Khan, Niqab Shafiq, Farhan Yousuf (c), Hamza Zahoor (wk), Mohammad Sayyam, Daniyal Ali Khan, Huzaifa Khan, Ali Raza, Ahmed Hussain [9][10].
SonyLIV leans into Tamil, Telugu and Malayalam as OTT competition intensifies
The Economic Times· 2025-12-11 07:02
Core Insights - Sony LIV is applying its core content philosophy from Hindi-speaking markets to a more competitive environment in the South [1] - The company is preparing to launch 11 original shows as part of its broader content strategy [1]