Investment Rating - The report maintains a "Buy" rating for the company with a target price of 34.48 CNY, reflecting a positive outlook on the company's growth potential and performance [14][20]. Core Insights - The "996 Legend Box" is identified as a rare platform business with both stability and growth potential, driven by established IP licensing, increased market penetration, and enhanced bargaining power [2][14]. - The company is expected to see significant earnings per share (EPS) growth from 1.11 CNY in 2025 to 1.65 CNY in 2027, with an upward revision in forecasts due to positive developments in the Legend Box business [14][16]. Financial Summary - Total revenue projections for the company are as follows: - 2023: 4,295 million CNY - 2024: 5,118 million CNY - 2025: 6,111 million CNY - 2026: 7,769 million CNY - 2027: 8,994 million CNY - The revenue growth rates are projected at 15.3% for 2023, 19.2% for 2024, 19.4% for 2025, 27.1% for 2026, and 15.8% for 2027 [4][16]. - Net profit attributable to the parent company is forecasted to grow from 1,462 million CNY in 2023 to 3,533 million CNY in 2027, with a notable increase of 42.6% in 2024 [4][16]. Business Segmentation - The report outlines three main business segments: 1. **Mobile Games**: Expected revenue growth of 10% in 2025 and 20% in 2026, with stable gross margins [15]. 2. **Information Services**: Revenue from the 996 Legend Box is projected to grow by 65% to 15.5 billion CNY in 2025, continuing to grow by 50% and 30% in the following years [15][16]. 3. **Web Games**: This segment is expected to decline, with revenue decreasing by 20% in 2025 and 10% in the subsequent years [15]. Market Positioning - The "996 Legend Box" serves as a unique platform connecting players and content providers, generating revenue through advertising, platform features, live streaming, and transaction fees [30][33]. - The platform is positioned as a "Legend Application Store," catering to diverse player needs and providing a centralized selection of game versions [36][37]. - The report highlights the potential for horizontal expansion into more IPs and vertical exploration of industry chain value, leveraging the company's existing IP portfolio [14][24].