文 | 贝果树 编辑 | 果脯 对于熟悉三国历史的玩家来说，《我的三国》的游玩体验，可能类似于主角拿到剧本的穿越文学。 公元264年，离陈寿写下《三国志》还有十余年，这时的陈寿，在官场上还资历尚浅。但你看重陈寿的才能，打算提拔他为官职太常。重臣董厥出来劝 阻，说这恐难服众。不过，你知道自己不会看错人，便在对话框里自信地打下："此子将来必能名留青史"。 这是《我的三国》在1月2日发布的实机演示中的内容。《我的三国》是一款由AI驱动的历史模拟游戏，玩家将作为三国故事中的人物，下达指令，触发 事件，推进历史的进程。 也有一些新的问题。在实机演示的评论区，不少玩家质疑AI"记忆如何保留"；交互与Token成本挂钩，如何选择营收方式？；AI生成内容怎么应对审核？ 现在《我的三国》还没有做出一个真正可玩的版本，他们也在探索。但胡景皓相信，"等大家真的能玩到的那天，就能感受到AI游戏的潜力"。 以下是我们和《我的三国》制作人胡景皓的对话内容，经整理后呈现。 用AI做出一款"前所未有"的游戏 为什么选择从腾讯自己出来做游戏？ 游戏实机演示截图 此子将来必能写就《三国志》 有玩家在评论区说这是一款"AI美术，AI文案，AI配音 ...

Group 1 - The AI social platform Moltbook has gained significant popularity overseas, featuring 1.5 million AI agents engaging in discussions across thousands of forums, mimicking human social patterns [1][3] - Tencent's AI platform Yuanbao launched a cash red envelope activity on February 1, leading to a surge in downloads, topping the iPhone app rankings on the same day [2][3] - The advancements in large model reasoning and multi-modal capabilities indicate a strong foundation for human-like interactions in AI social platforms, suggesting a pathway from niche applications to broader social engagement [1][3] Group 2 - Google announced the public testing of its world model Genie3, allowing users to create real-time interactive virtual worlds through natural language dialogue, enhancing game development accessibility [4] - The launch of Taptap Maker by Xindong Company enables game creators to develop games directly within a chat interface, significantly lowering the barriers to game development [4] - The gaming sector is expected to benefit from AI advancements, with recommendations to focus on companies with strong platform attributes, including Xindong Company and others [4]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report highlights the rapid development of AI applications in social media, gaming, and marketing, with significant growth potential in user engagement and monetization opportunities [3][4] - The emergence of AI social platforms like Moltbook and Tencent's Yuanbao indicates a shift towards more interactive AI-driven social experiences, which could lead to increased user traffic and revenue generation through various channels [3] - The gaming sector is expected to benefit from advancements in AI tools, such as Genie3 and Taptap Maker, which lower the barriers for game development and enhance content diversity [4] Industry Data Overview - The report notes that "Fashion Department City" ranked first in the iOS free game chart in mainland China, while "Honor of Kings" topped the iOS revenue chart [10] - The film "Zootopia 2" achieved the highest box office revenue for the week, with a total of 4.453 billion yuan [20] - The gaming sector saw a high volume of game approvals in January, with "Supernatural Action Group" achieving over 10 million daily active users [23] Industry News Summary - Major AI models are entering a phase of intensive updates, with significant advancements in AI social, gaming, and film sectors [23] - Alibaba's Qwen3-Max-Thinking model has been released, boasting over a trillion parameters and achieving performance comparable to leading international models [24] - OpenAI launched Prism, a workspace designed for researchers, integrating various tools for collaborative scientific writing [25] - Kimi's K2.5 model supports visual understanding and code capabilities, enhancing user interaction with AI [26]

Group 1 - The core viewpoint is that brain-computer interfaces (BCIs) are entering a stage of mass production, with gaming as a significant application area expected to benefit continuously [1][2] - BCIs can enable individuals with motor disabilities to experience gaming through "brain-controlled" interfaces and assist in rehabilitation for neurological conditions [1][2] - The recent launch of China's first fully implanted, wireless BCI product by Shanghai Brain Tiger Technology marks a critical breakthrough in core BCI technology, positioning China among the top international players [2] Group 2 - Game companies are actively investing in the BCI field, with 37 Interactive Entertainment investing in Strong Brain Technology, the first unicorn in China's BCI sector, and developing a game for autism assistance that integrates BCI technology [2] - Century Huatong has established a research center with Zhejiang University focusing on brain-computer integration and other emerging fields [2] - Tom Cat plans to collaborate with various research institutions in 2024 to advance BCI, brain function data analysis, and digital game therapy [2] Group 3 - AI is significantly empowering the gaming industry, enhancing multi-modal capabilities and innovative integration forms, which may open new industry spaces [3] - The integration of AI in gaming has led to a 40% reduction in character animation production cycles and a significant decrease in prototype validation time [3] - The exploration of AI and gaming integration is expected to provide players with novel experiences and further expand industry development opportunities [3] Group 4 - The upcoming gaming season is anticipated to drive revenue growth through the launch of new games and updates to existing titles [4] - Notable upcoming events include anniversary celebrations and collaborations with popular IPs, which are expected to attract player engagement [4] - Investment opportunities in the gaming sector are highlighted, with a focus on companies like Giant Network, Xindong Company, and others benefiting from the seasonal demand [4]

Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% in the next 6 months [17]. Core Insights - The report highlights significant advancements in AI gaming, particularly with the introduction of playable AI NPCs by Ubisoft, which allows players to interact with AI teammates in a dynamic gaming environment [3]. - The emergence of commercial products based on AI world models, such as Marble by World Labs and Tencent's mixed reality model, showcases the potential for creating immersive 3D worlds using generative AI [4]. - The development of AI game creation tools, like YouTube's Playables Builder, is democratizing game development by enabling users to create games without programming knowledge [4][5]. Summary by Sections AI NPC Development - Ubisoft launched a playable demo of AI NPCs named "Teammates," where players can command AI teammates using natural language, powered by Google's Gemini and Ubisoft's middleware [3]. AI World Models - Companies like Google DeepMind and Tencent are advancing in AI world models, with Tencent's mixed reality model allowing users to create interactive worlds from text or images [4]. AI Game Creation Tools - YouTube is testing an AI game creation tool, Playables Builder, which allows users to create games using simple text and media inputs, currently in testing phases in select markets [4]. - The AI game creation platform SOON by Kaiying Network integrates generative AI to streamline complex game development processes, significantly lowering technical barriers and costs [5]. Investment Recommendations - The report suggests focusing on companies related to gaming, including Tencent, NetEase, Bilibili, Giant Network, and others, as potential investment opportunities [6].

Market Overview - The A-share market experienced fluctuations with a collective rise in the morning session, closing with the Shanghai Composite Index up by 0.34%, the Shenzhen Component Index up by 0.65%, and the ChiNext Index up by 0.78% [1] - The total trading volume for the market reached 1.25 trillion yuan, showing a slight increase compared to the previous day [1] - Notable sectors that performed well included non-ferrous metals, building materials, electric equipment, and electronics, while large consumer goods and automotive sectors saw a pullback [1] Trading Milestones - As of December 22, the total annual trading volume of A-shares reached 405.55 trillion yuan, marking the first time in history that the annual trading volume exceeded 400 trillion yuan [1] Gaming Sector Insights - The gaming sector continued to rise, with the gaming ETF (159869) increasing by over 1% during the midday session, and its product scale reaching 11.617 billion yuan [1] - Investment opportunities in leading gaming companies are being facilitated through the gaming ETF, which allows investors to easily access top gaming stocks in the A-share market [1] AI and Gaming Industry Trends - Dongwu Securities highlighted that the current innovation cycle is driven by supply-side leaders who have developed a deep understanding of user needs, enabling them to provide differentiated and high-quality experiences [2] - The demand side is shifting from casual players to more mature and hardcore players willing to pay for quality content, expanding market opportunities [2] - The gaming sector is experiencing multiple catalysts for transformation, including AI, content, and commercialization model changes, with the gaming ETF (159869) tracking the performance of A-share listed companies in the anime and gaming industry [2]

Group 1: Breakthroughs in Technology - Shanghai Jiao Tong University has achieved a significant breakthrough in the field of optical computing chips, realizing the world's first all-optical computing chip capable of supporting large-scale semantic media generation models, named LightGen [1][2] - The LightGen chip demonstrates a theoretical performance increase of 7 orders of magnitude in computing power and 8 orders of magnitude in energy efficiency when using advanced input devices [2] Group 2: Financial Performance of ByteDance - ByteDance is expected to achieve a record profit of approximately $50 billion (about 352.5 billion RMB) this year, driven by its expansion in e-commerce and new markets [4] - In the first three quarters of this year, ByteDance has already realized a net profit of about $40 billion, surpassing its internal target set for 2025 [4] Group 3: IPO and Growth of Zhipu Technology - Zhipu Technology has disclosed its IPO prospectus, aiming to become the first global public company focused on AGI foundational models, with projected revenues of 57.4 million RMB in 2022, 124.5 million in 2023, and 312.4 million in 2024, reflecting a compound annual growth rate of 130% [4][5][6] - The company, founded in 2019, has developed a comprehensive model matrix covering language, code, multimodal, and intelligent agents, maintaining technological parity with global leaders [5] Group 4: Automotive Developments - Xiaomi has obtained an L3 level road testing license for its automotive division, indicating its active participation in the autonomous driving sector [8] - The license allows Xiaomi to conduct conditional autonomous driving tests on designated high-speed roads in Beijing, contributing to the exploration of safer and smarter personal transportation services [8] Group 5: Advancements in Semiconductor Technology - A secret laboratory in China has reportedly assembled the first prototype of an EUV lithography machine through reverse engineering of ASML's existing products, marking a significant technological leap [16] - This prototype is expected to undergo testing and aims for trial production of prototype chips by 2028, indicating rapid advancements in China's semiconductor capabilities [16]

Core Insights - The "Game+" forum held in Shanghai focuses on the integration of gaming technology into various sectors, highlighting its societal value and potential for growth in industries like healthcare, cultural tourism, and education [1][3]. Group 1: Industry Trends - The gaming industry is transitioning from exploration to widespread practice, becoming a significant driver for industrial growth and societal convenience [1]. - The release of the "Digital Game Activation and Transmission of Chinese Intangible Cultural Heritage Report" emphasizes the unique role of games in cultural heritage preservation and development opportunities [1][3]. Group 2: Cross-Industry Applications - Unity's technology director presented case studies on how the Unity engine supports digital transformation across industries, including automotive and smart cities, showcasing its application in digital twin technologies [3]. - AI is evolving from a cost-reduction tool to an experience creation engine, enhancing the entire game development lifecycle and facilitating applications in education and healthcare [3]. - Tencent's "Cognitive Training" product, designed for mild cognitive impairment, achieved a 98% completion rate in clinical trials, indicating its effectiveness and potential for broader healthcare applications [3][5]. Group 3: Social Impact Initiatives - The "Game+ Social Value" initiative aims to empower over 60,000 youth globally through projects like "SDG Hero," exploring pathways for social impact through gaming [5]. - The gaming industry is being recognized for its potential to drive environmental actions, leveraging its global player base for sustainability efforts [7]. - Innovative approaches, such as functional board games for social psychological healing, are being developed to address youth concerns, providing low-cost and high-participation tools for non-clinical psychological interventions [7].

Core Viewpoint - Tencent's Mixyuan team has officially released the Mixyuan World Model 1.5, which allows users to generate interactive 3D scenes from text descriptions or single images, enhancing user experience in virtual environments [1] Group 1: Model Features - The new model emphasizes spatial memory capabilities, maintaining consistency in 3D structures as users navigate back to previous areas [1] - It supports generating 720P video streams at a rate of 24 frames per second and allows exporting interactive scenes as 3D point clouds for reuse [1] Group 2: Technical Aspects - Tencent has open-sourced a full-chain framework for real-time world models, including data, training, and streaming inference deployment [1] - The technical report details modules such as reconstruction memory mechanisms, long context distillation, and reinforcement learning post-training based on 3D rewards [1] Group 3: Applications - The model is primarily aimed at applications in AI game level generation, film scene previews, virtual reality, and embodied intelligence research [1] - Users can apply for an experience through the official website, indicating a push for user engagement and feedback [1]

Group 1 - The gaming sector experienced slight fluctuations, with the gaming ETF (159869) rising nearly 0.5%. Notable gainers included Xunyou Technology, Aofei Entertainment, and Shenzhou Taiyue, each rising over 2% [1] - According to Sensor Tower, 33 Chinese companies made it to the global mobile game publisher revenue ranking in November, collectively earning $1.95 billion, which accounts for 35.8% of the total revenue of the top 100 global mobile game publishers [1] - Tencent maintained its position as the top global mobile game publisher in terms of revenue [1] Group 2 - Jianghai Securities reported that from January to November 2025, 1,532 domestic online game licenses were issued, marking a year-on-year increase of 29.39%. The substantial number of licenses issued in November reflects a supportive regulatory attitude towards the gaming industry [1] - The gaming sector is expected to benefit from multiple catalysts as the Christmas, New Year, and Spring Festival holidays approach, leading to a significant increase in revenue from new and existing games [2] - Key upcoming game releases include Jibite's strategy mobile game "Nine Pastures" and other titles set for public testing on December 18, which are anticipated to enhance revenue streams [2]