Core Viewpoint - The company is focusing on its core gaming business and is accelerating the construction of a diversified ecosystem centered around gaming, while exploring new growth opportunities [2][3]. Financial Performance - In the first three quarters of 2025, the company achieved a revenue of 4.075 billion yuan, representing a year-on-year growth of 3.75% - The net profit attributable to shareholders reached 1.583 billion yuan, an increase of 23.70% year-on-year, with a gross margin stable at over 83% and a net profit margin further improved to 38.86% [2]. - As of November 27, 2025, the company's market capitalization rose to 46.9 billion yuan [2]. Corporate Governance - The company is enhancing its governance capabilities through optimizing its governance structure, stock incentive plans, investment relationship management, and cash dividends [3]. - The largest shareholder and actual controller holds a 20.00% stake, with commitments to not reduce their holdings in the next five years and to continue cash dividends in 2024 and 2025 [3]. - Since 2023, the company has distributed over 800 million yuan in cash dividends and has repurchased shares totaling 800 million yuan since 2020 [3]. Business Development - In the first half of the year, the company's overseas revenue reached 202 million yuan, a year-on-year increase of 59.57%, with strong performance in markets like South Korea and Europe [3]. - The "996 Legend Box" platform has nearly 500,000 daily active users, driving rapid expansion of the platform's business scale [3]. - The company has made significant progress in AI applications, including the emotional companion application EVE and the AI toy brand "Warm Star Valley Dream Journey," opening new avenues for future business expansion [3]. Future Strategy - In 2026, the company will focus on product development strategies that deepen retro-themed and expand innovative premium products [4]. - The publishing business will enhance global publishing capabilities through a reasonable layout of game publishing cycles [4]. - The investment and IP layout will focus on global high-popularity game copyright resources, combining early and strategic investments to empower both invested enterprises and self-developed systems [4]. - The platform business will center around the "996 Legend Box," creating a one-stop vertical service platform for "Legend" games, integrating over a thousand related game contents [4].

Core Insights - The core viewpoint of the article highlights the financial performance and strategic direction of Kaiying Network, emphasizing its growth in revenue and profit, as well as its focus on future business development [1] Financial Performance - For the first three quarters of 2025, Kaiying Network reported revenue of 4.075 billion yuan, representing a year-on-year increase of 3.75% [1] - The net profit attributable to shareholders reached 1.583 billion yuan, showing a year-on-year growth of 23.70% [1] - The overseas business revenue saw a significant increase of 59.57% in the first half of the year, indicating strong performance in international markets [1] Strategic Focus - In 2026, Kaiying Network plans to concentrate on four major business systems: enhancing the industrialization system in R&D, strengthening global layout in publishing, deepening multi-category reserves through investment and IP, and creating a one-stop service centered around the 996 Legend Box in platform business [1] - The company aims to integrate its self-developed "Xingyi" and "Zhimeng" large models into the R&D pipeline, incubate the SOON platform, and drive a transformation in game production methods [1] - The overarching goal is to become a globally influential leader in the internet cultural industry [1]

Core Viewpoint - The report from Zheshang Securities indicates that Kaiying Network achieved a net profit attributable to shareholders of 633 million yuan in Q3 2025, representing a year-on-year increase of 34.51%, primarily driven by the growth of the 996 Legend Box [1] Group 1: Financial Performance - In Q3 2025, Kaiying Network's revenue and profit growth is attributed to the increasing volume of the 996 Legend Box [1] - The company signed licensing agreements for "Hot Blood Legend" and "Legend World" in Q3 2025, securing exclusive rights for the Legend IP ecosystem, which is becoming more standardized, scaled, and collaborative [1] Group 2: User Engagement and Partnerships - Since its launch in April 2020, the daily active users of the 996 Legend Box have seen rapid growth, with the platform expanding its partnership network in Q3 2025 [1] - The 996 Legend Box has welcomed brands such as Sanjiu Interactive Entertainment, Tanwan Games, and Zhangwan Games, generating approximately 450 million yuan in promotional fees in its first year, which is expected to be a significant revenue increment for the company in the coming years [1] Group 3: Product Development and Future Outlook - The company's proprietary product line is steadily developing, with new games based on major IPs like "Douluo Dalu" and "Tomb Raider Notes" expected to launch by 2026, which are worth close attention [1] - The company is optimistic about its robust product line for the year and the potential investment returns and technological reserves from various AI projects, maintaining a "buy" rating [1]

Investment Rating - The report maintains a "Buy" rating for the company, projecting significant revenue and profit growth in the coming years [4]. Core Insights - The company reported a revenue of 1.497 billion yuan in Q3 2025, representing a year-over-year increase of 9.08%, and a net profit of 633 million yuan, up 34.51% year-over-year, primarily driven by the increasing traction of the 996 Legend Box [1][3]. - The company's gross margin improved to 84.19%, with a decrease in sales and management expense ratios, indicating comprehensive cost optimization [2]. - The 996 Legend Box has gained exclusive licensing agreements for popular IPs, which is expected to contribute significantly to revenue growth in the next two years [3]. Financial Summary - Revenue projections for 2025-2027 are 6 billion, 7.9 billion, and 8.3 billion yuan, respectively, with net profits expected to be 2.3 billion, 2.9 billion, and 3.2 billion yuan [4][6]. - The current P/E ratios are projected to be 22, 18, and 16 for the years 2025, 2026, and 2027, respectively, indicating a favorable valuation trend [4][6].

Industry Overview - The gaming industry continues to show a growth trend, with significant performance from leading companies. In Q3 2025, industry revenue reached 30.362 billion yuan, representing a year-on-year increase of 28.6% and a quarter-on-quarter increase of 9.48%. The industry's profit also saw a substantial year-on-year growth of 112%, reaching 5.777 billion yuan, with a profit margin of 19% [1][2]. Key Companies Performance - Leading companies such as ST Huatuo, Sanqi Interactive, Giant Network, Kaiying Network, and G-bits reported quarterly net profits exceeding 500 million yuan, all demonstrating growth rates above 35% [1][2]. - Kaiying Network achieved a net profit of 630 million yuan in Q3 2025, marking a record high for a single quarter and a year-on-year increase of 34.5%. The company's gross profit margin improved to 84.2%, indicating a higher proportion of high-margin business [3]. - Giant Network reported a revenue of 2.15 billion yuan in Q3 2025, a 101.5% increase from Q2 2025, driven by the performance of its key product "Supernatural Action Group" [3]. - G-bits recorded a net profit of 569 million yuan in a single quarter, a remarkable year-on-year increase of 307.7%. The game "Staff Sword Legend" generated a total revenue of 1.166 billion yuan in the first three quarters of 2025 [4]. - ST Huatuo's successful overseas product "Whiteout Survival" has shown stable performance in both domestic and international markets, while its new product "Kingshot" has validated the feasibility of the "casual + SLG" model [4]. Market Dynamics - The issuance of game licenses has stabilized, with a record number of domestic licenses issued in 2025, totaling 1,354, surpassing the entire year of 2024 [2]. - The actual sales revenue of the Chinese gaming market from January to September 2025 increased by 7.11% year-on-year, with a continuous quarter-on-quarter growth, driven by excellent product performance [2].

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The commercialization of the "Legend Box" is accelerating, and a new product cycle is beginning [5] - The company reported a revenue of 4.075 billion yuan for the first three quarters of 2025, a year-on-year increase of 3.75%, and a net profit attributable to shareholders of 1.583 billion yuan, a year-on-year increase of 23.70% [7] - The "Legend Box" platform is showing significant value, contributing approximately 570 million yuan to the company's revenue in Q3 2025 [7] - The company has a rich pipeline of products and is actively expanding into AI applications [7] Financial Performance Summary - Revenue forecast for 2023 to 2027 is as follows: 4,295 million yuan (2023), 5,118 million yuan (2024), 6,046 million yuan (2025E), 6,929 million yuan (2026E), and 7,659 million yuan (2027E) with corresponding growth rates of 15.30%, 19.16%, 18.13%, 14.60%, and 10.54% [6] - Net profit attributable to shareholders is projected to be 1,462 million yuan (2023), 1,628 million yuan (2024), 2,094 million yuan (2025E), 2,452 million yuan (2026E), and 2,722 million yuan (2027E) with growth rates of 42.58%, 11.41%, 28.57%, 17.10%, and 11.01% respectively [6] - The price-to-earnings ratio (P/E) is expected to decrease from 34.93 in 2023 to 18.76 in 2027 [6]

Core Viewpoint - The gaming industry shows positive policy support and strong performance from new products, leading to an overall optimistic outlook for the sector [1]. Industry Summary - In Q3 2025, the gaming industry's revenue reached 30.362 billion yuan, marking a year-on-year growth of 28.6% and a quarter-on-quarter increase of 9.48%. The industry's profit also saw a significant year-on-year increase of 112%, reaching 5.777 billion yuan, with a profit margin of 19% [1]. - The issuance of game licenses remains stable, with a record number of domestic licenses issued. In the first nine months of 2025, the actual sales revenue of the Chinese gaming market grew by 7.11% year-on-year, driven by strong product performance [1]. Company Performance - **Kying Network**: In Q3 2025, the net profit reached 630 million yuan, a new quarterly high with a year-on-year growth of 34.5%. The gross profit margin improved to 84.2%, indicating a higher contribution from high-margin products [2]. - **Giant Network**: The company's revenue for Q3 2025 was 2.15 billion yuan, a 101.5% increase from Q2 2025, driven by the success of the product "Supernatural Action Group" [2]. - **G-bits**: The net profit for the quarter was 569 million yuan, showing a remarkable year-on-year growth of 307.7%. The product "Staff Sword Legend" generated significant revenue, contributing to the company's strong performance [2]. - **ST Huatuo**: The successful overseas product "Whiteout Survival" performed well in both domestic and international markets, while the new product "Kingshot" validated the feasibility of the "casual + SLG" model [2].

Investment Rating - The report maintains a "Buy" rating for the company, expecting the stock price to outperform the benchmark index by more than 15% [3][11]. Core Insights - The company's performance in Q3 2025 was significantly driven by the "Legend Box," contributing approximately 5.7 billion yuan in revenue, with a notable year-on-year growth of 34.51% in net profit [2][3]. - The company has a rich product and IP reserve, with several new game releases and collaborations enhancing its market position [2]. - The financial outlook for 2025-2027 shows a steady increase in earnings per share (EPS), projected at 1.02 yuan in 2025, 1.21 yuan in 2026, and 1.44 yuan in 2027, with corresponding price-to-earnings (PE) ratios of 23x, 20x, and 17x respectively [3]. Financial Performance Summary - For the first three quarters of 2025, the company reported a revenue of 4.075 billion yuan, a year-on-year increase of 3.75%, and a net profit of 1.583 billion yuan, up 23.70% [2]. - In Q3 2025 alone, the revenue reached 1.497 billion yuan, reflecting a 9.08% increase year-on-year, while the net profit was 633 million yuan, marking a 34.51% growth [2]. - The company's expense ratios for sales, management, and R&D were 31.28%, 2.90%, and 10.70% respectively, showing improvements in sales and management expenses compared to the previous year [2]. Product and IP Development - The company continues to focus on its core gaming business, with multiple new titles launched, including the overseas version of "Super Shrimp Battle" and several mobile games [2]. - The "996 Legend Box" platform is highlighted as a key asset, with plans to introduce over 100 new games to enhance user engagement and content diversity [2]. - The company is also advancing its AI initiatives, with a game AI development platform and a 3D AI emotional companion application showing promising early feedback [2].

Investment Rating - The report maintains an investment rating of "Buy" for the company with a target price of RMB 29.73 [1][5]. Core Insights - The company's Q3 revenue reached RMB 1.497 billion, representing a year-over-year increase of 9.08% and a quarter-over-quarter increase of 22.19%. The net profit attributable to shareholders was RMB 633 million, up 34.51% year-over-year and 46.66% quarter-over-quarter [1]. - The growth in Q3 was primarily driven by the high-margin "996 Legend Box" platform business, which signed brand area cooperation agreements with leading publishers, confirming revenue starting from Q3 [2]. - The company is transitioning from a game developer to a platform company, with expectations of continued user growth and diversified monetization methods [2]. Revenue and Profitability - For the first three quarters of 2025, the company achieved a revenue of RMB 4.075 billion, a year-over-year increase of 3.75%, and a net profit of RMB 1.583 billion, up 23.70% year-over-year [1]. - The company has a stable revenue stream from existing games and has several new IP titles in the pipeline, expected to launch by the end of 2025 or in 2026 [3]. AI Development and Commercialization - The company is diversifying its AI initiatives, including the upcoming launch of the AI companion application "EVE" and the AI game development platform "SOON," which aims to lower development barriers [4]. - The AI product lineup is expected to provide valuation flexibility and open new market opportunities [4]. Financial Forecast and Valuation - The report maintains profit forecasts for 2025-2027 at RMB 2.182 billion, RMB 2.538 billion, and RMB 2.866 billion respectively, with a PE valuation of 25X for 2026 [5]. - The target price reflects a slight adjustment from the previous value of RMB 30.72, based on the company's ongoing growth and market positioning [5].

Core Viewpoint - Kaiying Network achieved significant growth in Q3 2025, driven by the active performance of its diversified business, particularly the "Legend Box" platform [1][4]. Financial Performance - In Q3 2025, Kaiying Network reported revenue of 1.497 billion yuan, a year-on-year increase of 9.08% and a quarter-on-quarter increase of 22.19% [2][3]. - The net profit attributable to shareholders reached 633 million yuan, marking a year-on-year growth of 34.51% and a quarter-on-quarter growth of 46.66% [2][3]. - For the first three quarters of the year, total revenue was 4.075 billion yuan, a slight increase of 3.75% year-on-year, while net profit was 1.583 billion yuan, up 23.70% year-on-year [2][3]. Business Highlights - The "996 Legend Box" platform has maintained high activity levels, contributing significantly to the company's revenue growth [4]. - The platform aggregates over a thousand "Legend" games and offers various services, including trading, cloud gaming, and community features [4]. - The daily active users (DAU) of the "996 Legend Box" have seen rapid growth since its preparation phase began in April 2020 [4]. Market Position and Future Prospects - The "Legend" game market has over 150 million users, with a market potential of approximately 35 billion to 40 billion yuan, although it faces challenges such as numerous versions and private servers [4]. - Kaiying Network's new game "Blood of Jianghu: Return" has entered public testing, with several other licensed IP games in the pipeline [5]. - The company's AI game development platform "SOON" is in the project application phase, expected to commercialize by 2026 [5]. Cost Management - Despite revenue growth, Kaiying Network managed to reduce operating costs and sales expenses, with operating costs at 691 million yuan, down 1.10% year-on-year, and sales expenses at 1.275 billion yuan, down 7.60% year-on-year [6]. - Accounts payable increased significantly to 887 million yuan, a 97.07% rise year-on-year, primarily due to increased land and marketing payments [6].