Core Insights - Visa Inc. has launched a global Stablecoins Advisory Practice to assist banks, fintechs, merchants, and other businesses in navigating the stablecoin market [1][9] - The global stablecoin market has exceeded a capitalization of $250 billion, with Visa's stablecoin settlement volume reaching an annualized run rate of $3.5 billion as of November 30 [2][9] - This initiative indicates that traditional financial institutions are recognizing the importance of digital assets, with Visa positioning itself as a trusted guide in this evolving landscape [3][4] Visa's Strategic Positioning - The advisory practice aims to deepen client relationships, unlock new consulting revenues, and promote the adoption of stablecoin-linked services [4] - By assisting partners in developing stablecoin strategies, Visa enhances its role at the intersection of regulated finance and digital asset innovation [4] Competitive Landscape - Competitors such as Mastercard and American Express are also expanding their presence in the stablecoin sector, with Mastercard offering full-stack support for stablecoin payments and American Express collaborating with Coinbase for a crypto-linked credit card [5][6] Financial Performance and Valuation - Visa's shares have increased by 9.8% over the past year, outperforming the broader industry but lagging behind the S&P 500 Index [7] - The company trades at a forward price-to-earnings ratio of 26.35, above the industry average of 21 [11] - The Zacks Consensus Estimate predicts an 11.7% rise in Visa's fiscal 2026 earnings year over year, followed by a 13.2% growth in the subsequent year [13]

SINGAPORE, Dec. 16, 2025 /PRNewswire/ -- Visa (NYSE: V), a global leader in digital payments, today announced the launch of its Stablecoins Advisory Practice. The new value-added service offering by Visa Consulting & Analytics (VCA) provides actionable insights and recommendations to guide banks, fintechs, merchants, and businesses of all sizes on market fit, strategy, and implementation.As the stablecoin market cap surpasses $250 billion, Visa’s settlement volume has accelerated, reaching a $3.5 billion an ...

Visa (NYSE: V) today launched its Stablecoins Advisory Practice. The new service by Visa Consulting & Analytics (VCA) provides actionable insights and recommendations to guide banks, fintechs, merchants, and businesses of all sizes on market fit, strategy, and implementation. As the stablecoin market cap surpasses $250 billion, Visa’s settlement volume has accelerated, reaching a $3.5 billion annualized run rate as of Nov. 30.“Putting our members first has always been our mission, and we’re committed to exp ...

Industry Trend - Visa launches Stablecoins Advisory Practice to assist institutions in developing stablecoin strategies [1]

Strategy & Services - Visa launched a Stablecoins Advisory Practice to assist banks, fintechs, and enterprises in stablecoin strategy design and implementation [1] - The service will support use cases like cross-border and B2B payments, indicating Visa's increased focus on stablecoins [1]