Starbucks thinks AI may improve customers' experience with its app. David Paul Morris / Bloomberg via Getty Images Close Key Takeaways Getting your morning caffeine fix may soon be as simple as grumbling into your phone about your need for coffee. AI could some day allow the Starbucks (SBUX) app to handle voice orders and do a better job of remembering customers' preferences, CEO Brian Niccol said recently. He said the cafe chain was eager to use artificial intelligence to "remove friction" in how customers ...

Listen and subscribe to Opening Bid Unfiltered on Apple Podcasts, Amazon Music, Spotify, YouTube, or wherever you find your favorite podcasts. Starbucks is in full-on retooling mode under CEO Brian Niccol as the calendar nears 2026. "We need to be a learning organization. We need to be an experimental organization," Niccol said on Yahoo Finance's Opening Bid Unfiltered podcast at Dreamforce in San Francisco (listen below, see video above). That includes keeping up with developments in AI and integrating ...

Group 1 - The core strategy of Starbucks is the "Back to Starbucks" plan aimed at revitalizing the brand and enhancing customer experience through improvements in coffee quality and barista support [3][4]. - In the quarter ending June 25, Starbucks reported a 2% decline in global comparable store sales, with North America also down 2% and international sales remaining flat [4]. - Despite the decline in sales, the company noted improvements in various operational metrics, including increased retail partner engagement scores and record high shift completion rates [5]. Group 2 - Starbucks plans to launch significant innovations in its rewards program in early 2026, which will address customer feedback and enhance loyalty and engagement [6]. - The company will introduce a new Starbucks app and enhancements to its mobile order and pay features in 2026, aiming to improve customer service and overall experience [7]. - Starbucks has nearly 34 million 90-day active members in its rewards program, which is considered a significant asset for the company [6].

Core Viewpoint - Starbucks Corporation (SBUX) has shown a stock price increase of 10.7% over the past three months, significantly outperforming the Zacks Retail – Restaurants industry's growth of 0.1% and the declines in the Zacks Retail-Wholesale sector and S&P 500, which fell by 4.9% and 4.8% respectively [1] Group 1: Factors Favoring Starbucks Stock - The company is undergoing a transformative period with a strategic shift focused on revitalizing its brand and operations, particularly through the "Back to Starbucks" initiative, which emphasizes a premium coffee experience over discount-driven promotions [5][6] - Starbucks has seen a 40% decline in discounted transactions year over year due to its reduced reliance on discount promotions [6] - The company has eliminated extra charges for non-dairy milk and customizations, enhancing pricing transparency and customer engagement through its "Coffee Forward" marketing campaign [7][8] - Technological investments, including a new in-store prioritization algorithm and enhancements to the mobile app, aim to optimize operational efficiency and improve customer experience [9] - Starbucks is actively pursuing store expansion and renovations, particularly in China, to enhance growth and margin opportunities [10] Group 2: Challenges Facing Starbucks Stock - Comparable store sales have declined, with a global drop of 4% in the fiscal first quarter, attributed to reduced customer traffic and a decline in transactions [11] - The operating margin contracted by 390 basis points year over year to 11.9%, primarily due to higher labor costs and the removal of extra charges for non-dairy milk [13] - Management has suspended full-year guidance, creating uncertainty regarding future earnings and growth projections [14] - Earnings per share (EPS) estimates for fiscal 2025 have been revised downward from $3.10 to $2.99, reflecting weakening analyst confidence [15][16] - The stock is currently trading below its 50-day moving average, indicating a bearish trend and potential short-term volatility [17][18] Group 3: Valuation Insights - SBUX is trading at a forward 12-month price-to-sales (P/S) multiple of 2.90X, which is below the industry average of 4.12X, suggesting an attractive investment opportunity [19]