Artificial Sweeteners & Sugar - The industry notes that scaremongering around sugar leads to a failure to differentiate between added sugars and naturally occurring sugars in foods [1] - The industry acknowledges that while fruit contains sugar, it also provides beneficial components like low calories, high water content, and high micronutrient density [4] - The industry suggests that saccharine is an artificial sweetener with a poor track record regarding glucose control and weight gain [4][5] - The industry indicates that sucralose, aspartame, and stevia are generally safe, requiring extremely high consumption levels to cause negative health effects [5][6] Dietary Considerations - The industry recognizes that adding excessive sugar to the diet can lower diet quality and potentially lead to negative health consequences [3] - The industry highlights that fruit can displace less healthy food choices due to its satiating properties [4]