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海外主播扎根广州美妆基地 助中国美妆出海
Zhong Guo Xin Wen Wang· 2025-08-01 14:14
Core Insights - The beauty center in Guangzhou is leveraging the "beauty going global" strategy, integrating local industry resources to create a comprehensive service system covering R&D, production, logistics, and marketing [1][3] - The center collaborates with platforms like 1688, TikTok, Temu, eBay, and Amazon to form a triad ecosystem of "supply chain + channels + services" [1] Industry Overview - The beauty center hosts over 200 brands and more than 50,000 products, providing one-stop support for beauty influencers with facilities and supply chain resources [3] - The Baiyun District, where the center is located, accounts for nearly 25% of China's cosmetics enterprises, with an expected industrial output value of 8.5 billion RMB and retail sales of 9.5 billion RMB by mid-2025, alongside a 38.3% year-on-year growth in import and export value [3] Market Potential - Influencers like Moe and Rory highlight the balance of quality and price in Chinese beauty products, indicating strong potential for overseas market expansion through platforms like TikTok [3] - The Baiyun District government aims to enhance the influence of the "Guangzhou International Beauty Week" and promote the "Baiyun Meiwang" brand to help more cosmetics companies enter the global market [3]
Are cosmetics formulated for darker skin? | AJ Addae | TEDxManhattanBeach
TEDx Talks· 2025-06-26 17:01
Inclusivity Gaps in the Beauty Industry - Cosmetic science research and major beauty brands have historically underrepresented darker skin tones [3] - The Fitzpatrick scale, a clinical standard in dermatology, inadequately represents the diversity of darker skin tones [4][5][6] - There is a lack of skincare products and treatments specifically designed for darker skin tones [7][8] - Dermatology education often lacks sufficient training on chronic skin conditions in darker skin tones [7] Scientific and Product Development Challenges - Many skincare and beauty brands make efficacy claims for all skin tones without adequate testing [10] - Sunscreens are often not formulated to blend well into darker skin tones, leading to white cast [10][11] - It takes longer for hyperpigmentation treatments to show efficacy on darker skin tones [15] - 48% of African-American consumers report difficulty finding skincare products that meet their needs [16] - Black consumers are almost three times more likely to be dissatisfied with product offerings than white consumers [16] Economic Opportunity and Funding - Addressing racial inequity in the beauty industry represents a $26 billion (2.6% billion) opportunity [20] - Black-owned beauty brands return 89 times more than non-Black-owned brands but receive half the venture capital funding [20]