Summary of ChinaJoy 2025 Highlights Industry Overview - The report focuses on the **China online gaming industry**, particularly highlighting the activities and trends observed during **ChinaJoy 2025** held in Shanghai from **August 1-4, 2025**. [1] Key Companies and Their Highlights Century Huatong - Century Huatong's booth was strategically placed next to Tencent's, themed "Game for Gamers" - The booth prominently featured **Whiteout Survival**, which attracted significant audience engagement through gameplay demos and lucky draws [2] - The company is noted for its collaborative efforts with other major players like Tencent and NetEase to drive traffic [1] Giant Network - Giant Network experienced increased traffic due to the launch of **Supernatural Action**, a new party game that has gained popularity for its unique gameplay and frequent content updates [3] - Existing titles like **Battle of Balls** also drew considerable audience interest [3] Perfect World - Perfect World showcased a variety of eSports titles, including **CS: Go** and **Dota 2**, with a notable audience presence at the CS: Go tournaments [4] - The company announced the upcoming launch of **Zhuxian 2** on **August 7, 2025** [4] Kingnet - Kingnet did not have a dedicated booth but showcased new games like **Soul Land** at Tanwan Games' booth [7] - The company promoted its **996 Game Center**, which features various Chuanqi games [7] IGG - IGG's booth featured all existing titles under the theme "Gamers at Heart," successfully attracting higher traffic through gameplay demos and rewards [8] Huya - Huya promoted its upcoming **Huya AI Robot**, expected to launch by late 2025 or early 2026, indicating a focus on AI in gaming [9] Market Sentiment and Future Outlook - The overall sentiment towards the **China online gaming market** remains positive, with expectations for healthy and sustainable development driven by product innovation and creativity [1] - There is an increasing awareness and interest in **hardcore AAA titles** and AI-related gaming products, suggesting a shift in consumer preferences [1] Investment Recommendations - Within the A-share gaming sector, **Century Huatong** and **Kingnet** are identified as preferred picks, while **Giant Network** and **Perfect World** show increasing upside risks [10] - Greater downside risks are anticipated for **G-Bits** and **XD** [10] Conclusion - The report highlights a vibrant and evolving landscape in the China online gaming industry, with significant participation from major companies and a positive outlook for future growth driven by innovation and market expansion [1][10]