Core Viewpoint - Huihan Co., Ltd. has demonstrated steady growth in its financial performance, with a focus on the eCall national standard policy process, leading to a "buy" rating from Minsheng Securities [1][3]. Financial Performance - In 2024, Huihan achieved a revenue of 1.022 billion yuan, a year-on-year increase of 25.68%, and a net profit attributable to shareholders of 175 million yuan, up 37.54% year-on-year [1]. - For Q1 2025, the company reported a revenue of 216 million yuan, representing a year-on-year growth of 16.85%, and a net profit of 43 million yuan, an increase of 30.67% year-on-year [1]. - The revenue from TBOX and eCall terminals reached 842 million yuan, a year-on-year increase of 32.19%, while IoT smart modules generated 136 million yuan, down 6.73% year-on-year [1]. - The gross margin for 2024 was 29.07%, an increase of 2.60 percentage points from 2023, and the net profit margin was 17.17%, up 1.48 percentage points from 2023 [1]. Research and Development - The company emphasizes R&D investment, with expenses reaching 67 million yuan in 2024, a year-on-year growth of 22.84% [2]. - Ongoing projects include NG-eCall and 5G R16 communication modules, aimed at maintaining leadership in the eCall sector and increasing market penetration in 5G [2]. - As of the report date, the company holds a total of 170 intellectual property rights [2]. Market Position and Policy Engagement - Huihan is a leading domestic player in the eCall market, with high technical requirements for eCall terminals, which are now mandatory in several regions including the EU and UAE [3]. - The company is one of the few that has obtained certifications from the EU, UN, and UAE, facilitating exports of eCall terminals for domestic vehicles [3]. - The Chinese version of the eCall standard (AECS) is under development, with Huihan participating in its drafting, which could significantly expand market opportunities once implemented [3]. - In 2024, China's automobile export volume was 5.859 million units, while domestic sales reached 31.436 million units [3]. Investment Outlook - The company is expected to benefit from the growth of domestic passenger vehicle production and sales, as well as advancements in automotive intelligence [3]. - Forecasted net profits for 2025, 2026, and 2027 are 231 million yuan, 309 million yuan, and 448 million yuan, respectively, with corresponding price-to-earnings ratios of 53, 40, and 27 times [3].

Investment Rating - The report maintains a "Recommended" rating for the company [4][7]. Core Insights - The company achieved a revenue of 1.022 billion yuan in 2024, representing a year-on-year increase of 25.68%, and a net profit attributable to shareholders of 175 million yuan, up 37.54% year-on-year [2][4]. - In Q1 2025, the company reported a revenue of 216 million yuan, a growth of 16.85% year-on-year, with a net profit of 43 million yuan, reflecting a 30.67% increase [1][2]. - The company emphasizes R&D investment, with R&D expenses reaching 67 million yuan in 2024, a 22.84% increase year-on-year, focusing on projects like NG-eCall and 5G R16 communication modules [3][4]. Financial Performance - The company's gross margin for 2024 was 29.07%, an increase of 2.60 percentage points from 2023, driven by rapid product iteration and cost reduction [2][4]. - The net profit margin for 2024 was 17.17%, up 1.48 percentage points from the previous year [2][4]. - The company forecasts revenues of 1.258 billion yuan in 2025, with a growth rate of 23.1%, and net profits of 231 million yuan, reflecting a growth rate of 31.9% [6][10]. Market Position and Opportunities - The company is a leading domestic player in the eCall sector, with certifications from the EU, UN, and UAE, positioning it well for exports to various international markets [4]. - The ongoing development of China's eCall standard (AECS) is expected to significantly expand the market space for the company, as it is involved in drafting the core components of this standard [4]. - The company is well-positioned to benefit from the growth of domestic automotive sales and the increasing trend towards automotive intelligence [4].