THE SMART CHAIN全球食品集成分销平台
Search documents
聚焦进博会|打造全渠道、用AI完善产融结合 这些消费企业挖掘新商机
Di Yi Cai Jing· 2025-11-07 14:08
Core Insights - The eighth China International Import Expo (CIIE) has seen an increasing number of consumer companies intensifying their focus on the Chinese market through a dual online and offline exhibition model, aiming to ignite consumer enthusiasm and build a comprehensive industry chain that integrates production, design, retail, and consumption scenarios using AI technology [1] Group 1: All-Channel Strategy - Bright Food Group, a consistent participant in the CIIE, showcased its "THE SMART CHAIN Global Food Integrated Distribution Platform" with a 3,096 square meter exhibition area, the largest in the food sector at this year's expo, and announced plans to explore supply chain transformation and integration of "industry + service" ecosystems [2] - Vipshop has created a "Cloud CIIE" event area for the third consecutive year, expanding its business into product authentication, with a national third-party organization providing full inspections of high-end consumer goods at its warehouses [3] - IKEA China plans to focus on the silver economy and green consumption, with a strategy to develop a full-channel model, emphasizing smaller store formats for design and experience while maintaining a 25% online sales ratio [3] Group 2: Leveraging AI and Industry Integration - The CIIE has become a source of new business models and industrial paradigms, with Bailian Group collaborating with Foodaily to enhance the food industry through an "accelerator" strategy that utilizes AI for product development and market insights [4] - Bailian Group's partnership with Foodaily represents an innovative model of "industry and manufacturer integration," crucial for the company's industrial transformation and enriching its commercial ecosystem [4] - Companies are increasingly adopting AI for design, logistics, and cost reduction, with IKEA planning to invest 160 million yuan to launch 150 lower-priced products in the 2026 fiscal year, following a 50% sales increase in over 500 low-priced products introduced in the past two years [5]