Core Viewpoint - The TK (TikTok) e-commerce project launched by Miao Jie’s team is emerging as a popular choice for cross-border entrepreneurship in 2025, driven by a "short video + social fission" model, with significant profit potential supported by four core logics: "traffic dividend, product selection strategy, operational model, and technological empowerment" [1] Group 1: Traffic Dividend - TK has surpassed 2 billion global monthly active users, with penetration rates in emerging markets like Southeast Asia, Latin America, and the Middle East below 30%, providing a natural traffic pool for the project [3] - In Q1 2025, TK e-commerce GMV in Mexico surged by 688% quarter-on-quarter, highlighting the explosive potential of non-saturated markets [3] - The decentralized traffic distribution mechanism of TK is friendly to new accounts, allowing zero-follower accounts to gain 5,000 to 100,000 exposures with quality content [3] Group 2: Product Selection Strategy - The team focuses on the "three high principles" for product selection: high cost-performance (average price of $10-30), high visual impact (e.g., stress relief toys, novel home goods), and high demand pain points (e.g., storage solutions for small apartments) [4] - For instance, a video showcasing a "one-second desktop organization" with a "Free Shipping" tag sold over 5,000 units of a magnetic data cable, generating approximately $25,000 in profit [4] Group 3: Operational Model - The project employs a "no inventory + dropshipping" model, with startup costs ranging from $3,000 to $5,000, including membership fees and sample testing [7] - The cash flow turnover rate is controlled within 90 days, and the model includes a closed-loop system of "TK traffic + private domain monetization," increasing the repurchase rate from 15% to 45% [7] - An example includes a jewelry seller using TK to drive traffic to Shopify, offering a 10% discount on the first order to attract conversions, leading to an average annual customer spend of over $200 [7] Group 4: Technological Empowerment - AI tools are enhancing efficiency across the entire supply chain, with product selection tools like Echotik monitoring blue ocean categories in real-time [8] - Content production costs have been reduced from $500 to $20 per video using Canva templates and AIGC voiceovers, while automated bidding systems have improved advertising ROI from 1:3 to 1:7 [8] - This technology-driven approach creates a sustainable profit model through a virtuous cycle of "product selection - optimization - repurchase," rather than relying on short-term trends [8] Group 5: Profit Potential - The profit potential of the TK cross-border e-commerce project is supported by a sustainable business loop formed by "traffic dividend, niche markets, light asset model, and technological empowerment" [10] - Data indicates that students who invest an average of 3 hours daily have a 70% success rate of earning $8,000 monthly within three months [10] - For ordinary individuals, leveraging the current window period through a "small order quick response" model to accumulate supply chain and user assets may represent the best path for cross-border entrepreneurial success [10]