ORION ORION PIE Lans Super Ruch Coop Pulvor ORION PIE 30 19/96 180 = 100 ORION PIE 30 ORIO J80 - 130 ORION PIE 30 ORION PIE 80 绘图：杨佳 山姆为沃尔玛旗下的仓储式会员商店，山姆APP页面显示，其会员分为普通会员和卓越会员，前者会员费一年260元，后者一年680元。 "山姆卓越会员"小林最近发现，山姆下架了太阳饼、米布丁、低糖蛋黄酥等明星商品。同时引入了好丽友低糖派、溜溜梅、徐福记燕麦蛋糕、盼盼等大众品 牌。 小林并非孤例，在社交平台上，众多消费者"大吐苦水"，甚至给沃尔玛总部写信反馈。他们质疑山姆的选品逻辑已从"全球尖货"转向"超市通货"，削弱了会 员费的价值。 目前，在山姆会员商店APP上，已无法搜到引发热议的好丽友派等商品。南方日报记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示 在后台查询发现，确实是在全国线上已经下架了，具体原因暂时不清楚，目前还没有接到相关的通知。 此次风波暂时平息。但这也让市场发出疑问：山姆的选品策略陡然生变了吗？ ●南方日报记者 黄晓韵 ...

以下文章来源于凤凰网科技 ，作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号，带你直击真相。 来源丨 凤凰网科技 （ID： ifeng_tech ） 7月15日，"山姆下架多款口碑商品上新好丽友"话题冲上微博热搜首位，阅读量迅速突破1.4亿。事件的导火索是山姆近期集中下架了太 阳饼、米布丁、低糖蛋黄酥等高回购率口碑商品，同时上架了低糖好丽友派、溜溜梅、卫龙辣条、徐福记等大众品牌产品。 一石激起千层浪，大批差评席卷而来。 "我花钱办卡进会员超市，你卖我家门口就能买到的东西，把我们消费者当韭菜是吧？"在社交网络上，有愤怒的会员这样写道。 作者丨 王馨婕 编辑丨 董雨晴 图源丨 midjourney 会员的愤怒 在山姆会员商店APP搜索栏输入"太阳饼"、"米布丁"等关键词，如今已无法显示任何商品信息 。这些曾经需要拼手速抢购的网红商品， 已悄然退出山姆货架。取而代之的是包装精美的低糖好丽友派、徐福记燕麦藜麦蛋糕、卫龙高纤牛肝菌魔芋等产品。 引发争议的焦点并非这些新品本身。山姆宣称，低糖好丽友派通过配方改进实现" 糖分减少80% "、"可可含量增加30%"，售价49.9元 一盒内含48枚。然而消费者实测体验却大相 ...

近日，山姆因好丽友派等新品被网友质疑选品标准登上热搜。 有媒体报道，社交平台上不少网友吐槽山姆下架了太阳饼、米布丁、低糖蛋黄酥等回购率高、性价比高 的商品，转而上新低糖好丽友派、溜溜梅、徐福记燕麦藜麦蛋糕等商品。 对此，有网友直言： "我花钱办卡进会员超市，你卖我家门口就能买到的东西，把我们消费者当韭菜是 吧" 7月15日，红星资本局在山姆APP发现，此次引发争议的好丽友派以"减糖80%"，"增加30%可可成分"为 卖点，一盒（48枚）的售价为49.9元，目前有9000多条商品评价，好评率为93.6%。 最新消息：山姆APP已下架好丽友派等产品 7月15日下午，记者发现在 山姆会员商店APP上已无法搜到引发热议的好丽友派。 记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示在后台查询发现，确实是 在 全国线上已经下架了 ，具体原因暂时不清楚，目前还没有接到相关的通知。 截至发稿时，有媒体发现， 牛肝菌魔芋等商品也已下架。 图据山姆APP 图据山姆APP 近两月密集调整商品，有商品已下架 近两月，山姆进行了较为密集的商品调整，也与部分大众品牌合作推出了新品。如与卫龙合作推出了新 品高纤牛肝菌魔芋， ...

Core Viewpoint - Sam's Club is facing a significant backlash from consumers due to a major shift in its product selection strategy, which has undermined the trust in its membership value system [1][3][11] Group 1: Membership Value Crisis - The removal of popular products such as sun cakes and low-sugar egg yolk pastries has led to a trust crisis among members, as these items were key drivers of consumer loyalty [1] - New products introduced, like low-sugar snacks from mainstream brands, have been criticized for lacking differentiation and quality compared to previous offerings [2] - Members are questioning the justification of the annual membership fee of 260 yuan (or 680 yuan for premium cards), feeling that they are no longer receiving unique or high-quality products [3][4] Group 2: Strategic Shift and Trust Erosion - A change in management has led to a focus on short-term profits, with a shift towards lower-cost products at the expense of previously popular, high-quality items [5][6] - The rapid expansion of Sam's Club in China, with 48 stores and over 5 million members, has resulted in quality control issues, including over 10,000 complaints about product quality in 2024 alone [7] - The core competitive advantage of Sam's Club, which relied on exclusive supply chains and health labels, is diminishing as the introduction of controversial brands raises concerns [8] Group 3: Consumer Reactions and Company Response - Many members are expressing their dissatisfaction on social media, with some opting to switch to competitors like Costco or Hema, and group cancellations of memberships are occurring in cities like Hangzhou and Chongqing [10] - The company's official response has been vague, attributing product removals to packaging issues without addressing the underlying selection logic, and denying reports of membership cancellations [10] Group 4: Industry Implications - The struggle of Sam's Club highlights the critical balance between targeting different consumer segments, as the attempt to cater to both middle-class elites and price-sensitive customers has led to a loss of core clientele [11] - Competitors like Costco maintain their reputation through unique offerings and customer engagement, while Hema captures market share with competitive pricing on fresh produce [12] - The crisis at Sam's Club underscores the need to rebuild a value proposition centered on exclusive products, quality, and stable supply to restore member trust and justify membership fees [13]

近日，山姆会员商店因上架好丽友派引发一些会员强烈不满。 据湖北经视《经视直播》报道，近日，山姆会员商店的选品问题引发广泛关注，不少网友吐槽山姆 下架了太阳饼、米布丁、低糖蛋黄酥等回购率高且性价比高的商品。同时，对其新上架的低糖好丽 友派、溜溜梅等商品表示不满意，质疑山姆选品质量下滑。 有网友直言："我花钱办卡进会员超市，你卖我家门口就能买到的东西，把我们消费者当韭菜是 吧。" 记者在山姆会员商店App搜索发现，网友热议的太阳饼、米布丁和低糖蛋黄酥确实未显示相关商品 信息。7月14日上午，记者以消费者身份拨打山姆会员商店客服电话反映此事，工作人员表示，商 品下架信息以山姆会员商店 App 提示的信息为准，对于选品的问题，后续会尽力改善商品品质。 社交媒体上被质疑的"低糖好丽友派"，于今年6月在山姆上新。新品在原有配方上进行了创新，减 少了80%的糖分，同时增加了30%的可可含量，售价为49.9元一盒，内含48枚。 在商品评论区，这款好丽友派有300多人打出了差评，有消费者称："看到低糖才买的，但实际吃起 来太甜。" 据蓝鲸新闻报道，从产品定位来看，低糖配方本应契合山姆会员店一贯倡导的健康理念，也符合其 目标客群 ...

Core Viewpoint - Recent product adjustments at Sam's Club have sparked widespread consumer concern, with members questioning the quality of selected products as popular items are being replaced with lower-rated alternatives [1][2]. Group 1: Product Changes and Consumer Reactions - Sam's Club has removed high-repurchase items such as sun cakes and low-sugar egg yolk pastries, replacing them with products like low-sugar Holi-Ryu pies, which have received significant negative feedback from consumers [1][2]. - The low-sugar Holi-Ryu pie, launched in June 2025, claims to reduce sugar by 80% and increase cocoa content by 30%, but has been criticized for its actual sweetness and controversial ingredients [2]. - The brand image of Holi-Ryu has been tarnished due to past controversies regarding ingredient transparency, leading to consumer skepticism despite official clarifications [2]. Group 2: Membership and Brand Positioning - Sam's Club's membership fee remains stable at 260 yuan for regular members and 680 yuan for premium members, a pricing strategy that has been in place since 2016 [4]. - The store's branding as a "middle-class supermarket" is challenged by recent product selections that align more closely with ordinary supermarkets, leading to a perception of decreased exclusivity [3][4]. - Despite the controversies, Sam's Club reported strong financial performance in Q1 2025, with net sales reaching $6.7 billion, a 22.5% year-on-year increase, and a 40% growth in membership numbers [5]. Group 3: Quality Control Issues - Sam's Club has faced multiple quality control issues over the past year, including reports of moldy cakes and spoiled milk, resulting in over 10,000 complaints on consumer platforms [6]. - The ongoing product selection controversy adds to the challenges faced by Sam's Club in maintaining its high-end positioning while expanding its membership base [6].

Core Viewpoint - The recent product selection changes at Sam's Club have led to significant dissatisfaction among members, particularly regarding the removal of popular items and the introduction of new products perceived as lower quality [1][10]. Product Selection Issues - Members have expressed frustration over the removal of high-repurchase items like Sun Cakes, Rice Pudding, and Low-Sugar Egg Yolk Pastries, while new products like Low-Sugar Holi-Ryu Pie and Liu Liu Mei have been criticized [1][10]. - The Low-Sugar Holi-Ryu Pie, launched in June, claims to reduce sugar by 80% and increase cocoa content by 30%, priced at 49.9 yuan for 48 pieces, but has received over 300 negative reviews for being too sweet [5][7]. Brand Image Concerns - The Holi-Ryu brand has faced scrutiny due to a "double standard" controversy in 2022, which has negatively impacted its image among consumers, despite the brand's clarification that global product formulations are consistent [9]. - Other popular brands like Wei Long and Xu Fu Ji have also entered Sam's shelves, while previously popular items like Egg Yolk Pastries and Mango Sago have been quietly removed [9]. Member Expectations and Trust - Members expect Sam's Club to provide a curated selection of quality products, differentiating it from regular supermarkets. The introduction of mainstream brands has led to a perception of diminishing exclusivity [10][13]. - There is a growing sentiment among members that if Sam's product selection becomes similar to that of regular supermarkets, the value of paying the membership fee is questioned [13]. Financial Performance - Walmart reported strong growth in China, with Q1 net sales reaching $6.7 billion, a 22.5% year-over-year increase, driven by Sam's Club and e-commerce [15]. - Membership revenue for Sam's Club in China grew over 40%, with a 35% increase in membership fee income during the Chinese New Year sales season, indicating robust business activity [15].