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苗姐TK跨境电商项目盈利空间有多大?
Sou Hu Cai Jing· 2025-11-21 01:14
Core Viewpoint - The TK (TikTok) e-commerce project launched by Miao Jie’s team is emerging as a popular choice for cross-border entrepreneurship in 2025, driven by a "short video + social fission" model, with significant profit potential supported by four core logics: "traffic dividend, product selection strategy, operational model, and technological empowerment" [1] Group 1: Traffic Dividend - TK has surpassed 2 billion global monthly active users, with penetration rates in emerging markets like Southeast Asia, Latin America, and the Middle East below 30%, providing a natural traffic pool for the project [3] - In Q1 2025, TK e-commerce GMV in Mexico surged by 688% quarter-on-quarter, highlighting the explosive potential of non-saturated markets [3] - The decentralized traffic distribution mechanism of TK is friendly to new accounts, allowing zero-follower accounts to gain 5,000 to 100,000 exposures with quality content [3] Group 2: Product Selection Strategy - The team focuses on the "three high principles" for product selection: high cost-performance (average price of $10-30), high visual impact (e.g., stress relief toys, novel home goods), and high demand pain points (e.g., storage solutions for small apartments) [4] - For instance, a video showcasing a "one-second desktop organization" with a "Free Shipping" tag sold over 5,000 units of a magnetic data cable, generating approximately $25,000 in profit [4] Group 3: Operational Model - The project employs a "no inventory + dropshipping" model, with startup costs ranging from $3,000 to $5,000, including membership fees and sample testing [7] - The cash flow turnover rate is controlled within 90 days, and the model includes a closed-loop system of "TK traffic + private domain monetization," increasing the repurchase rate from 15% to 45% [7] - An example includes a jewelry seller using TK to drive traffic to Shopify, offering a 10% discount on the first order to attract conversions, leading to an average annual customer spend of over $200 [7] Group 4: Technological Empowerment - AI tools are enhancing efficiency across the entire supply chain, with product selection tools like Echotik monitoring blue ocean categories in real-time [8] - Content production costs have been reduced from $500 to $20 per video using Canva templates and AIGC voiceovers, while automated bidding systems have improved advertising ROI from 1:3 to 1:7 [8] - This technology-driven approach creates a sustainable profit model through a virtuous cycle of "product selection - optimization - repurchase," rather than relying on short-term trends [8] Group 5: Profit Potential - The profit potential of the TK cross-border e-commerce project is supported by a sustainable business loop formed by "traffic dividend, niche markets, light asset model, and technological empowerment" [10] - Data indicates that students who invest an average of 3 hours daily have a 70% success rate of earning $8,000 monthly within three months [10] - For ordinary individuals, leveraging the current window period through a "small order quick response" model to accumulate supply chain and user assets may represent the best path for cross-border entrepreneurial success [10]
综合施策助力智能微电网破局提速
Zhong Guo Dian Li Bao· 2025-11-07 02:36
Core Viewpoint - The development of smart microgrids in China has made significant progress in recent years, driven by supportive policies and practical applications across various sectors, although challenges remain in terms of regulations, business models, and market participation [1][2][3][4]. Policy Developments - The "Action Plan for Accelerating the Construction of a New Power System (2024-2027)" encourages the construction of smart microgrid projects tailored to local conditions [1]. - The National Energy Administration has recognized smart microgrids as a new type of resource aggregation entity, supporting their development in industrial enterprises and parks [1]. - In May 2025, the National Energy Administration included smart microgrids in the pilot directions for the construction of a new power system [1]. Practical Applications - Provinces like Jiangsu, Guangdong, and Shandong have launched numerous smart microgrid pilot projects across various scenarios, including residential, commercial, industrial parks, and islands [2]. - Industrial parks have utilized smart microgrids to achieve local consumption of renewable energy and reduce electricity costs, while islands have improved power supply stability and living conditions through these systems [2]. - The economic viability of smart microgrids is becoming apparent as the costs of renewable energy and storage decrease, leading to commercial applications [2]. Challenges - Existing policies lack clarity on property rights, operational models, and responsibility allocation for smart microgrids [2]. - There is a gap in top-level design, unified interface standards, and technical specifications, affecting equipment compatibility and system interoperability [2]. - A sustainable business model and mature operational model for smart microgrids are currently lacking, with few market participation cases and unclear trading mechanisms [2][4]. Recommendations for Development - It is essential to improve policies and regulations by establishing clear management methods for smart microgrid projects and developing a comprehensive technical standard and specification system [3]. - Innovative business models should be explored to broaden revenue channels for smart microgrid operators, including participation in ancillary service markets and demand response mechanisms [4]. - Establishing special subsidies and diversified financing channels is crucial to reduce investment costs and attract more social capital into smart microgrid projects [4].