Core Insights - The TON Foundation has officially announced a global recruitment for the position of Head of Marketing, seen as a crucial step to strengthen brand credibility and ecosystem development following the "UAE Golden Visa" controversy [1][5] Group 1: Strategic Focus - The new Head of Marketing will lead four strategic directions: developing global marketing strategies to enhance the TON ecosystem's influence, focusing on attracting developers and users [3] - The role will also involve advancing the brand's internationalization process to increase TON's recognition and competitiveness in the cryptocurrency market [3] Group 2: Technological Integration - The recruitment indicates a deepening of the TON Foundation's technological strategy, particularly in enhancing the AIT (AI + TON) ecosystem architecture and promoting the integration of AI large models with blockchain technology [5] - This follows the recent appointment of a former Visa executive as the Vice President of Payments, creating a talent matrix that encompasses marketing, technology, and payments [5] Group 3: Controversy and Strategic Adjustment - The recruitment announcement comes after the TON Foundation faced criticism for claiming that a $100,000 TON stake could secure a UAE Golden Visa, which was later clarified as not having formal government authorization [5] - Analysts view this executive recruitment as a brand repair measure in response to the controversy and a way to prepare core talent for the AI and blockchain integration strategy [5] - The foundation has also introduced a "bounty program" for the global developer community and traders, offering rewards for constructive feedback and vulnerability identification related to the AIT ecosystem [5] Group 4: Operational Responsibilities - The new Head of Marketing will oversee the operation and content creation for social media platforms such as TikTok and Instagram [6] - The role will also involve collaborating with the foundation's board to set budgets and optimize cross-departmental resource allocation [6]