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AI shopping could drive $263 billion in holiday sales. Walmart and Target are racing to get in
CNBC· 2025-12-12 12:00
Core Insights - The integration of AI platforms like ChatGPT is transforming the holiday shopping experience, making it more efficient and enjoyable for consumers [2][3] - AI is expected to drive $263 billion in global online holiday sales this year, accounting for 21% of all holiday orders [4] - Retailers are adapting their strategies to leverage AI shopping, with many launching their own AI assistants or partnering with AI companies [11][12][15] AI Impact on Shopping Behavior - Consumers using AI for shopping are 30% more likely to make a purchase and 14% more engaged compared to those using non-AI sources [5] - AI-driven shopping visits generate 8% more revenue per session, indicating a significant impact on retailer sales [6] - A substantial portion of consumers (40% to 83%) plan to utilize AI for shopping this holiday season [4] Retailer Strategies - Major retailers like Walmart, Target, and Etsy are developing AI shopping assistants to enhance customer engagement and streamline the shopping process [11][12][15] - Retailers are shifting budgets from traditional SEO to AEO (Answer Engine Optimization) to improve visibility on AI platforms [8][24] - Companies are reformatting their websites to be more compatible with AI searches, focusing on detailed product descriptions and customer feedback [25][27] Challenges and Consumer Preferences - Despite the advantages of AI, some consumers still prefer traditional shopping methods, citing issues with AI recommendations [31][35] - Retailers face the challenge of balancing AI visibility with traditional marketing channels to cater to diverse consumer preferences [10][15] - The effectiveness of AI tools varies, with some consumers experiencing frustration when AI fails to provide tailored recommendations [32][34]
Target(TGT) - 2026 Q3 - Earnings Call Presentation
2025-11-19 13:00
Net sales were 1.5% lower than 2024, and comparable sales declined 2.7%. Bottom line results Home / News & Features COMPANY Q3 2025 Results and Positioning Target for Its Next Chapter of Growth Nov 19, 2025| 5-minute read Copy link to share C- This morning, Target announced our third quarter 2025 earnings. Check out the full results and read on for a snapshot. Q3 2025 results were in line with our expectations Topline sales Adjusted EPS* of $1.78 was about 4% lower than last year, and GAAP EPS was $1.51. Gr ...
Target Launches New AI-Powered Features to Make Holiday Shopping Easier, Smarter and More Fun
Prnewswire· 2025-11-12 11:01
Core Insights - Target Corporation is enhancing the shopping experience this holiday season with AI-powered features that simplify gift discovery and purchasing [1][2][3] Group 1: AI-Powered Features - The new AI-powered Gift Finder allows guests to receive tailored gift suggestions by entering details about the recipient or occasion [6] - The List Scanner feature enables guests to scan handwritten shopping lists or holiday wish lists directly into the Target app, streamlining the shopping process [6] Group 2: In-Store Experience Enhancements - The Store Mode in the Target app activates upon entering a store, guiding guests through aisles to find gifts and discover new products [3] - Guests can participate in a fun in-store activity called "Find Bullseye," where they can hunt for Target's mascot and collect holiday stickers at checkout [4] Group 3: Commitment to Customer Experience - Target aims to create a more connected and intuitive shopping experience, with a focus on helping families enjoy the holiday season [1][2] - The company emphasizes that guests using the app in-store tend to have basket sizes nearly 50% higher, indicating increased engagement and spending [1]