Financial Performance - In the first half of 2025, the company reported revenue of $938 million, a year-on-year increase of 47%, and a net profit of $32 million, a year-on-year increase of 3.4 times [1] - Revenue from the advertising technology business reached $929 million, growing by 47.6%, with the programmatic advertising platform Mintegral contributing $897 million, an increase of 48.6% [1] - Revenue from the marketing technology business was $8.794 million, showing a year-on-year growth of 1.1% [1] Market Trends - The global economy is slowing down in the first half of 2025, but the advertising industry continues to grow despite challenges [2] - Strengthened antitrust policies are creating more opportunities for industry participants by limiting the monopolistic behavior of large tech companies in the advertising market [2] Business Strategy - The hybrid monetization strategy is becoming mainstream among mobile app developers, combining various revenue sources such as ads, subscriptions, and in-app purchases [3] - The introduction of smart bidding products has led to rapid growth, with over 80% of Mintegral's total revenue in the first half of 2025 coming from this product line [3] - Mintegral's revenue from the gaming category reached $662 million, a year-on-year increase of 51.7%, while non-gaming categories generated $236 million, growing by 40.6% [3] Investment Outlook - The company has upgraded its earnings forecasts for 2025 and 2026, with new projections for 2027, expecting EPS of $0.06, $0.08, and $0.10 for 2025, 2026, and 2027 respectively [1][3] - The target price has been raised to HKD 20.9, reflecting a price-to-sales ratio of 2x for 2025, maintaining a "buy" rating [1][3]