数据算法飞轮启动，中重度游戏、电商行业拓展，业绩加速上行。 股票研究 /[Table_Date] 2026.03.21 投资要点： 数据算法飞轮启动，业绩加速上行 汇量科技(1860) 本报告导读： [Table_Market] 交易数据 | 52 周内股价区间(港元) | 4.55-20.98 | | --- | --- | | 当前股本(百万股) | 1,574 | | 当前市值(百万港元) | 24,462 | [Table_PicQuote] 52周股价走势图 -41% 2% 45% 88% 130% 173% 2025/3 2025/7 2025/11 2026/3 汇量科技 恒生指数 [Table_Report] 相关报告 股 票 研 究 海 外 公 司 ( 中 国 香 港 ) | 财务摘要(百万美元) | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | | 营业总收入 | 2047 | 2601 | 3258 | 3864 | | (+/-)% | 36% | 27% | 25% | 19% | | 归母净利润 | ...

股票研究 /[Table_Date] 2026.03.21 数据算法飞轮启动，业绩加速上行 汇量科技(1860) 本报告导读： 数据算法飞轮启动，中重度游戏、电商行业拓展，业绩加速上行。 投资要点： | 财务摘要(百万美元) | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | | 营业总收入 | 2047 | 2601 | 3258 | 3864 | | (+/-)% | 36% | 27% | 25% | 19% | | 归母净利润 | 62 | 151 | 245 | 338 | | (+/-)% | 291% | 145% | 62% | 38% | | EPS | 0.04 | 0.10 | 0.16 | 0.21 | | PE | 48.49 | 22.49 | 13.89 | 10.04 | | 资料来源：Wind，国泰海通证券研究 | | | | | [Table_Industry] 海外信息科技 | | 增持 | | --- | --- | | [Table_Invest] 评级： | | [Table_Marke ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report highlights a strong growth trend supported by AI empowerment and product expansion, with a forecasted net profit of $1.37 billion, $2.37 billion, and $3.80 billion for 2026, 2027, and 2028 respectively, indicating a significant increase in profitability [4][5] - The company achieved a revenue of $2.047 billion in 2025, representing a year-on-year growth of 35.7%, and a net profit of $62 million, which is a remarkable increase of 291.5% compared to the previous year [4][5] - The report emphasizes the continuous improvement in advertising technology and the expansion of non-gaming categories, which are expected to drive sustained high growth [5] Financial Summary and Valuation Metrics - Revenue projections for the upcoming years are as follows: $1.508 billion for 2024, $2.047 billion for 2025, $2.586 billion for 2026, $3.002 billion for 2027, and $3.948 billion for 2028, with respective year-on-year growth rates of 43.0%, 35.7%, 26.4%, 16.1%, and 31.5% [6] - The net profit is projected to grow from $16 million in 2024 to $380 million in 2028, with year-on-year growth rates of -27.8%, 291.5%, 122.3%, 72.9%, and 60.6% [6] - The report indicates a gross margin of 21.2% for 2025, with a projected increase to 26.2% by 2028, reflecting stable profitability and operational leverage [4][6]

Investment Rating - The report initiates coverage on Huya Technology with a "Buy" rating and sets a target price of HKD 26.03 [1][7]. Core Insights - Huya Technology is positioned as a leading AI-driven programmatic advertising technology platform, continuously iterating on algorithms, data, and deployment efficiency. The company shows potential for medium to long-term growth due to its robust IAA advertising base and successful IAP ROAS optimization strategy [1][17]. Company Overview - Huya Technology has developed a comprehensive SaaS product matrix centered around programmatic advertising, combining Ad-tech and Mar-tech to enhance overall ecosystem synergy. The core product, Mintegral, has seen strong growth driven by continuous algorithm iterations, with revenue reaching USD 1.508 billion in 2024, a 43.04% increase year-on-year [2][22]. - The company has established a data flywheel effect through its advertising ecosystem, leveraging user behavior data to optimize advertising strategies and improve ROI [18][26]. Industry Trends - The global programmatic advertising market is expanding, with spending projected to grow from USD 253.31 billion in 2022 to USD 337.91 billion by 2024, reflecting a CAGR of 15.5%. Programmatic advertising's share of digital display advertising is expected to rise from 86.1% to 90% during the same period [3][19]. - The demand for programmatic advertising is bolstered by increasing online user engagement and the growing importance of user quality and retention among advertisers, particularly in the gaming sector [3][19]. Financial Projections - The report forecasts Huya Technology's total revenue to reach USD 2.548 billion in 2026, with a year-on-year growth of 24.47%. The net income is projected to be approximately USD 662 million in 2026, based on a take rate of 26% [6][11]. - The company is expected to maintain a strong growth trajectory, with revenue growth rates of 24.22% and 19.51% anticipated for 2027 and 2028, respectively [6][11]. Competitive Positioning - Huya Technology's unique positioning in the market is highlighted by its focus on IAA for casual games, differentiating itself from competitors like AppLovin, which primarily targets IAP for mid-to-heavy games. This strategic focus allows Huya to capitalize on the growing demand for programmatic advertising in the gaming industry [20][21]. - The company's recent launch of the IAP ROAS strategy is expected to enhance its competitive edge and contribute to future revenue growth as it accumulates high-quality data [20][21].

Group 1: Automotive Industry - BAIC Blue Valley (600733.SH) - In February 2026, BAIC Blue Valley sold 7,400 new vehicles, representing a year-on-year increase of 18.3%. Cumulatively, 15,400 new vehicles were sold in January and February, up 14.8% year-on-year [6][7]. - Revenue forecasts for 2025-2027 have been revised down to 27.13 billion (-9.6%)/53.96 billion (-78.1%)/80.78 billion (-115.0) CNY due to intense industry competition. However, net profit forecasts for the same period have been adjusted upwards to -4.62 billion (+0.6%)/-1.62 billion (+5.4%)/1.42 billion (+1.4) CNY, indicating potential profitability improvement [6][7]. - The company is the only automaker in the industry to achieve full coverage of L2-L4 autonomous driving capabilities. In December 2025, the Alpha S (L3 version) became one of the first two models in China to receive L3 autonomous driving approval [8]. Group 2: Media Industry - HuiLian Technology (01860.HK) - HuiLian Technology is expected to achieve revenue of 2.03 to 2.06 billion USD in 2025, reflecting a year-on-year growth of 34.6% to 36.6%. The net profit forecast for the same year is set at 54 to 64 million USD, indicating a significant increase of 243.9% to 307.6% [10][11]. - The company anticipates Q4 revenue between 560 to 590 million USD, with a year-on-year growth of 23.7% to 30.3%. The adjusted net profit for Q4 is projected to be between 76 to 86 million USD, marking a turnaround from losses [10][11]. - The growth in the mobile advertising market and the solid technological advantages are driving steady revenue growth, with scale effects enhancing net profit margins [10][11].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to achieve revenue of USD 2.03 to 2.06 billion in 2025, representing a year-on-year increase of 34.6% to 36.6%, and a net profit of USD 54 to 64 million, reflecting a significant year-on-year growth of 243.9% to 307.6% [3] - In Q4, the company anticipates revenue of USD 560 to 590 million, which is a year-on-year increase of 23.7% to 30.3% and a quarter-on-quarter increase of 5.4% to 11.1% [3] - The adjusted net profit for Q4 is projected to be USD 76 to 86 million, with a substantial improvement from previous losses [3] - The growth in revenue is driven by the expanding mobile advertising market and the company's strong technological advantages [3] - The company has adjusted its profit forecasts for 2025 and 2027 upwards, while slightly lowering the 2026 forecast, indicating confidence in product expansion contributing to performance growth [3] Financial Summary and Valuation Metrics - Revenue projections for 2023A to 2027E are as follows: USD 1,054 million (2023A), USD 1,508 million (2024A), USD 2,050 million (2025E), USD 2,544 million (2026E), and USD 2,943 million (2027E) [5] - Net profit estimates are USD 22 million (2023A), USD 16 million (2024A), USD 62 million (2025E), USD 137 million (2026E), and USD 237 million (2027E) [5] - The projected P/E ratios are 120.3 (2023A), 166.7 (2024A), 42.3 (2025E), 19.2 (2026E), and 11.1 (2027E) [5]

[Table_Page] 深度分析|传媒 证券研究报告 [Table_Title] 传媒行业·程序化广告专题 从头部平台发展路径理解程序化广告，关注数据与 AI 算法的飞轮 [Table_Summary] 核心观点： | [Table_Grade] 行业评级 | 买入 | | --- | --- | | 前次评级 | 买入 | | 报告日期 | 2026-02-13 | [Table_PicQuote] 相对市场表现 [分析师： Table_Author]旷实 SAC 执证号：S0260517030002 SFC CE No. BNV294 010-59136610 kuangshi@gf.com.cn 分析师： 廖志国 SAC 执证号：S0260525060001 021-38003665 liaozhiguo@gf.com.cn 分析师： 罗悦纯 -10% 5% 20% 34% 49% 64% 01/25 04/25 06/25 08/25 11/25 01/26 传媒 沪深300 SAC 执证号：S0260524120001 021-38003562 luoyuechun@gf.com.cn 请注意，廖 ...

Core Viewpoint - The stock of 汇量科技 (01860) has seen a significant increase, attributed to developments in AI advertising by Google and the company's strong revenue growth from its programmatic platform Mintegral [1] Group 1: Company Performance - 汇量科技's stock rose nearly 8% in the morning session, currently up 6.04% at HKD 20.18, with a trading volume of HKD 680 million [1] - Mintegral, a programmatic platform under 汇量科技, achieved revenue of USD 508 million in Q3 2025, representing a year-on-year growth of 26.2% and accounting for approximately 95.5% of the group's total revenue [1] Group 2: Industry Trends - Google is introducing new personalized advertising features in its AI shopping tool, marking a significant step in the monetization of AI by tech giants [1] - Long江证券's report suggests that advertising agencies may transition from traditional advertising services to marketing technology services, potentially leading to new business models such as subscription-based or performance-based payment systems, which could enhance profitability [1] - 信达证券 highlights that 汇量科技 is continuously optimizing ad performance through AI and machine learning, with a focus on meeting advertisers' core demands [1]

Group 1 - The core viewpoint of the article highlights the significant rise in the stock price of 汇量科技 (01860), which increased nearly 8% and is currently trading at 20.18 HKD with a transaction volume of 680 million HKD [1] - Google is introducing new personalized advertising features in its AI shopping tool, marking a critical step in the tech giant's monetization efforts in AI [1] - Long江证券's research report indicates that advertising agencies may transition from advertising agency services to marketing technology services through new GEO services, potentially leading to new business models and improved profitability for these agencies [1] Group 2 - 信达证券 notes that 汇量科技's programmatic platform Mintegral has shown steady revenue growth, achieving 508 million USD in Q3 2025, a year-on-year increase of 26.2%, accounting for approximately 95.5% of the group's total revenue [1] - Mintegral has launched four AI and machine learning-based smart bidding products since May 2023, continuously optimizing ad delivery effectiveness based on advertisers' core demands [1] - 汇量科技 has made significant breakthroughs by expanding the types of advertising partners and adopting a multi-vertical development strategy, leading to a more balanced business layout and optimized advertising budget structure [1]

Core Viewpoint - The company, 汇量科技 (01860), has shown significant growth in its third-quarter financial results, leading to a notable increase in its stock price by over 6% [1]. Financial Performance - In Q3, the company achieved revenue of $532 million, representing a year-on-year growth of 27.6% [1]. - The gross profit for the same period was $111 million, with a year-on-year increase of 26.4% [1]. - Adjusted EBITDA reached $47.05 million, marking a substantial year-on-year growth of 37.3% [1]. Core Business Segment - The core segment, Mintegral, recorded revenue of $508 million, reflecting a year-on-year growth of 26.2% [1]. Analyst Insights - Open Source Securities has noted that the company's scale effects are becoming increasingly evident, leading to significant improvements in profitability [1]. - The firm maintains a "buy" rating, anticipating that AI will drive performance growth on a quarterly basis [1]. AI Integration - The company is deepening the application of AI across various stages of its advertising services [1]. - In March, the Playturbo platform introduced AI features such as voiceover, translation, and rapid image generation [1]. - In August, new AI video functionalities, including "digital human videos" and "image-to-video" capabilities, were launched [1]. - In April, a Hybrid ROAS bidding strategy optimization model was introduced to help developers target high-value audiences [1]. - In July, the IAPROAS optimization strategy was officially launched to enhance the quality and efficiency of IAP applications going overseas [1].