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绿色通道、流量扶持、费率优惠 腾讯推出“外贸新征程助跑计划”
Shen Zhen Shang Bao· 2025-04-17 16:44
Core Viewpoint - Tencent has launched the "New Journey for Foreign Trade Assistance Plan" to boost consumption and help foreign trade enterprises expand into the domestic market, aiming to generate an additional sales scale of 100 billion yuan through various digital platforms [2][3] Group 1: Measures and Initiatives - The plan includes 10 specific measures such as establishing a green channel for merchant entry, supporting zero deposit trial operations, and providing multi-dimensional incentives for new merchants [2] - Tencent will facilitate online sales for foreign trade businesses by connecting them with influencers and hosting a special live broadcast event called the "Foreign Trade Goodies Festival" [3] - A significant financial incentive includes a reduction in technical service fees for self-operated transactions under 1 million yuan and a maximum of 15,000 yuan in live streaming traffic incentives for individual merchants [3] Group 2: Financial Support and Market Expansion - Tencent's WeChat Pay will offer payment fee discounts for new foreign trade merchants throughout 2025, enhancing their financial viability [3] - The "Sail Plan" will be launched in collaboration with Southeast Asian e-commerce platforms to support small and medium-sized foreign trade enterprises in entering the Southeast Asian market [3] - Tencent, in partnership with financial institutions, plans to stimulate consumption through various financial incentives, including interest-free installments and consumer subsidies, which are expected to drive over 10 billion yuan in new consumption transactions [3]