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数娱工场 | 连续5年破千亿元,中国游戏产业迎来“黄金窗口期”
Xin Hua Cai Jing· 2025-08-02 08:52
Group 1: Industry Overview - The Chinese gaming market achieved a sales revenue of 168 billion yuan in the first half of the year, marking a year-on-year growth of 14.08% and setting a new record [1] - The number of gaming users in China reached nearly 679 million, also a historical high [1] - The establishment of the "Shanghai Gaming Industry Special Investment Fund" and the "China Game Overseas Research and Service Center" indicates strong governmental support for the industry [1][14] Group 2: International Expansion - China's self-developed games generated overseas sales revenue of $9.501 billion, reflecting a year-on-year increase of 11.07% [4] - Chinese games are distributed in over 150 countries and regions, contributing significantly to reducing trade deficits and enhancing the service trade [4] - The ChinaJoy event showcased 743 participating companies, with 237 being foreign enterprises, highlighting the international interest in the Chinese gaming market [5] Group 3: Cultural Exchange and Collaboration - Companies like Ubisoft and PlayStation are actively integrating cultural elements from both China and their home countries into their games, fostering cross-cultural dialogue [7][10] - Tencent is providing "one-stop" services to smaller teams to help them overcome barriers to international expansion, promoting both Chinese culture abroad and integrating global cultures into China [8] Group 4: Policy Support and Future Outlook - Various countries, including China, are recognizing the gaming industry as a key economic sector, with supportive policies being implemented to foster growth [12][13] - Shanghai's recent policy initiatives aim to attract foreign gaming companies and enhance the local gaming ecosystem, positioning the city as a global gaming hub [14] - The gaming industry is expected to evolve towards a model of "technology empowerment + cultural output," aiming to become a core force in global gaming innovation [14]