Super Bowl LX marks the apex of Toyota's "All In. All Season." campaign, which delivers community impact through regional and national NFL FLAG support, with more than 300,000 players supported by Toyota dealers nationwide in local league play. Fans also had the chance to win weekly prizes, including a first-ever opportunity to score Brock Purdy's favorite Toyota Sequoia Capstone. Toyota Brings the Vehicle Lineup including the all-new RAV4 and bZ to Super Bowl LX with Live Content and Unforgettable Experien ...

Core Insights - Toyota North America is launching its largest NFL campaign titled "All In. All Season." which emphasizes community impact and fan engagement throughout the NFL season [2][4][11] Group 1: Campaign Overview - The campaign will support nearly 250,000 youth players through regional and national flag football initiatives [4] - Fans will have weekly opportunities to win prizes, including a signed Toyota Sequoia Capstone by quarterback Brock Purdy [5][6] - The Toyota Gameday Giveaways program will allow up to 1,500 fans to win exclusive prizes by participating in real-time game-day challenges [5][6] Group 2: Community Engagement - Toyota has supported over 300,000 youth NFL FLAG players nationwide through sponsorships, reinforcing its belief that football strengthens communities [8] - The Toyota Glow Up Classic, a unique black-light flag football event, will take place during Super Bowl week, enhancing community engagement [9] - The company aims to leave a lasting impact by improving youth playing fields after the Super Bowl [9] Group 3: Marketing Strategy - The marketing campaign will feature Team Toyota athletes, including Brock Purdy and Eli Manning, highlighting the emotional connection of fans throughout the season [12] - The campaign aims to increase youth participation in football and create cultural moments that resonate with fans [11][12] - The advertising will premiere during the NFL Kickoff game, showcasing Toyota's commitment to fans and communities [12]