从濒临崩盘到集体上扬，合资车企的销量增长动力究竟何在？ 备受瞩目的合资车企电动化转型计划，是否到了"开花结果"的 时刻？ 作者： 周菊 封图：图虫创意 2024年合资车企销量全线下滑的颓势仍历历在目，但短短半年后，"逆袭"大戏就已上演。2025 年上半年，除了本田两家合资公司与东风日产仍未摆脱下滑态势外，其他合资车企均实现销量增 长。其中，一汽丰田以16%增速领跑，一汽-大众、上汽大众分别增长3.5%、2.3%，广汽丰田增 长11%，销量连续数年下滑的上汽通用也同比增长8.6%。 "目前尚未获取上半年完整的合资车企零售数据，但从今年1—5月销量来看，头部的德系和日系车 企，如大众、丰田均呈现正增长态势。大部分合资品牌在4月、5月的确呈现出降幅收窄、甚至由 负转正的趋势。"德勤中国企业技术与绩效事业群总裁周令坤向经济观察报表示。 从濒临崩盘到集体上扬，合资车企的销量增长动力究竟何在？备受瞩目的合资车企电动化转型计 划，是否到了"开花结果"的时刻？ 增量从何而来 过去的2024年，合资车企市场份额集体失守。其中，上汽通用同比下滑56.54%，日系三强在华 销量集体下跌（丰田跌6.9%、本田跌30.9%至十年来最低 ...

要剑三(Z0019556) 数据来源:Wind、Mysteel、SMM、彭博、广发期货研究所 免费声明：本报告中的信息均来源于被广发期货有限公司认为可靠的已公开资料，但广发期货对这些信息的准确性及完整性不作任何保证・在任何情况下。报告内容仅供参考， 报告中的信息或所表达的意见并不构成所述品种买卖的出价或词价,投资者据此投资,风险自担。 FF FREE STEP 投资咨询业务资格: 证监许可【2011】1292号 2025年7月11日 欢迎关注微信公众号 主力合约 品种 点评 操作建议 来到新一轮美国贸易政策谈判窗口期,指数已经突 II-2509 破短期震荡区间上沿,中枢继续上移,但测试关键 IH2509 股指 大金融强势推升,股指再冲高位 IC2507 位置附近需谨慎操作。考虑买入低执行价看跌期权 后卖出高执行价看跌期权,做牛市价差策略。 IM2509 12509 债市缺乏驱动的情形下,权益市场表现强势压制债市,不过基 单边策略上建议暂观望,待调整企稳后适当多配。 TF2509 国债 本面和资金面对债市的支撑未扭转,短期调整企稳后可能出现 曲线策略上中期推荐关注做陡。 TS2509 多配机会 11 2509 ...

6月28日，天津滨海新区泰达MSD大楼张灯结彩，迎来新住户的乔迁之喜。就在这一天，一汽丰田销售公司正式从北京朝阳区环球金融中心移师此处，一场 跨省搬迁终于尘埃落定。 22年前，一汽丰田销售有限公司落地北京，"北丰田"在此扎根壮大，成为累计纳税千亿级的大公司。时代给了一汽丰田飞速发展的机遇，同样也让一汽丰田 在浪潮中果断求变，奔赴天津开启研产销一体化的新阶段。 或许有人会质疑，在自主品牌凭借电动化和智能化优势，不断抢占市场份额，而合资品牌逐渐式微之际，一汽丰田销售公司此举是战略性收缩的无奈之举。 但一汽丰田销售公司相关负责人给出了不同的答案，在一汽丰田这样的营业量级面前，搬迁最核心的目的就是为了把整个产业链结合更紧密，让生产、研 发、销售三端能够更好地融合。现在中国汽车市场竞争加剧有目共睹，所有内部损耗必须压到最低，才有足够的空间来应对市场竞争。 从异地到同城，乔迁拉近的不止是距离 作为成立较早的日系合资车企，一汽丰田总部和销售公司上演"双城记"，是基于时代需要。2000年成立之时，一汽丰田将总部设立于天津，主要是这里作为 北方重要工业基地，拥有成熟的汽车制造产业链和港口物流资源，便于快速建立生产基地并辐射华北 ...

Core Viewpoint - The automotive industry is undergoing a significant transformation driven by the rise of electric vehicles and smart driving technologies, prompting companies like FAW Toyota to adapt and innovate in response to market changes [1]. Group 1: Company Strategy and Transformation - FAW Toyota has relocated its sales company to Tianjin as part of its strategic shift towards becoming a "new force in joint ventures," demonstrating its commitment to adapting to complex market conditions [1][2]. - The relocation aims to create a market-oriented integrated ecosystem for research, production, and sales, enhancing operational efficiency and responsiveness to market demands [3][5]. - The new collaborative model allows for rapid feedback between sales and R&D, significantly improving the company's ability to respond to market changes and creating a competitive advantage [5][6]. Group 2: Innovation and Localization - FAW Toyota is implementing the RCE (Regional Chief Engineer) system to enhance localized R&D, allowing Chinese engineers to lead vehicle development based on local consumer needs [6][7]. - This approach contrasts with traditional global templates, enabling products to be designed with inherent "Chinese characteristics" from the outset [7]. Group 3: Market Performance - In the first half of 2025, FAW Toyota achieved a sales volume of 377,821 vehicles, a 16% increase year-on-year, with electric models accounting for 49% of sales [8]. - The launch of the bZ5, the first pure electric model developed by a Chinese team, marks a significant milestone in FAW Toyota's localization strategy and competitive positioning in the electric vehicle market [10]. - The upgraded Prado model has also performed well in the high-end market, reflecting the company's strategy of thorough testing before product launch [11]. Group 4: Customer-Centric Marketing - FAW Toyota has introduced innovative marketing strategies, such as the "car age appreciation subsidy," addressing consumer concerns about vehicle depreciation rather than relying solely on price promotions [11]. - The company’s focus on user-centered design and marketing has enhanced customer loyalty and provided a reference for industry-wide marketing innovation [11]. Group 5: Brand Trust and Recognition - With 22 years of experience, FAW Toyota has embedded high quality, reliability, and durability into its brand, achieving high customer satisfaction and recognition in the market [12]. - The company has been recognized for its high vehicle resale value, with models like the Avalon and Crown achieving significant three-year retention rates [14]. Group 6: Future Outlook - FAW Toyota is positioned to navigate the challenges of the evolving automotive landscape through its integrated approach and focus on electric and high-end vehicle development, potentially setting a new paradigm for joint ventures in China [14].

投资咨询业务资格: 证监许可【2011】1292号 2025年7月10日 FF FREET F 量剑三(Z0019556) 数据来源: Wind、Mysteel、SMM、彭博、广发期货研究所 免责声明：本报告中的信息均来源于被广发期货有限公司认为可靠的已公开资料，但广发期货对这些信息的准确也及完整性不作任何保证。在任何情况下。报告内容仅供参考， 报告中的信息或所表达的意见并不构成所述品种买卖的出价或询价,投资者据此投资,风险自担。 欢迎关注微信公众号 主力合约 品种 点评 操作建议 板块 来到新一轮美国贸易政策谈判窗口期,指数已经突 IF2509 破短期震荡区间上沿,中枢继续上移,但测试关键 IH2509 A股测试关键位置,上方遇阻 股指 IC2507 位置附近需谨慎操作。考虑买入低执行价看跌期权 后卖出高执行价看跌期权,做牛市价差策略。 IM2509 T2509 T2509短期波动区间或在108.8-109.2。单边策 TF2509 国债 资金利率筑底叠加股债跷跷板效应,期债短期或呈窄幅震荡 略上建议适当逢调整多配,接近前高注意止盈,关 TS2509 注资金利率走向。曲线策略上继续推荐关注做陡。 我感 TL ...

Core Viewpoint - The mainstream joint venture automakers have shown a strong recovery in sales during the first half of the year, with notable growth in companies like FAW Toyota and SAIC Volkswagen, driven by the effectiveness of their "oil-electric integration" strategy [1][2]. Sales Performance - FAW Toyota sold 377,800 vehicles, a year-on-year increase of 16% - FAW-Volkswagen sold 436,100 vehicles, up 3.5% year-on-year - SAIC Volkswagen's sales reached 523,000 vehicles, a 2.3% increase - SAIC General sold 245,100 vehicles, marking an 8.64% growth - GAC Toyota achieved a total sales of 364,200 vehicles, showing positive growth [2]. Strategic Initiatives - The "oil-electric integration" strategy has helped stabilize the core market for fuel vehicles while accelerating the launch of competitive electric products [2][5]. - FAW-Volkswagen has implemented a three-step intelligent driving roadmap for fuel vehicles, aiming to enhance their competitiveness [3]. - GAC Toyota's flagship fuel vehicles, including Camry and Highlander, saw a total sales increase of 30% in the first half of the year [3]. Localization and R&D - Joint venture automakers are shifting their strategies from global technology import to local market dominance, with a focus on localized R&D [5][6]. - FAW Toyota's "RCE system" allows for localized decision-making and development, resulting in strong demand for the bZ5 electric model [5]. - Volkswagen aims to enhance its R&D capabilities in China, planning to launch over 11 new models by 2026 [6]. Marketing Strategies - The "one-price" marketing strategy has been widely adopted among joint venture automakers, enhancing sales through price transparency and significant discounts [8][9]. - This strategy simplifies the purchasing process and directly competes with new energy vehicle brands by offering substantial price reductions [9][10]. - The shift to a "one-price" model has improved consumer experience by eliminating uncertainties in pricing and enhancing service quality from dealers [10].

一方面的方目解 投资咨询业务资格: 班监许可【2011】1292号 2025年7月9日 操作建议 来到新一轮美国贸易政策谈判窗口期,指数已经突 破短期震荡区间上沿,中枢继续上移,考虑买入低 执行价看跌期权同时卖出高执行价看跌期权,做牛 市价差策略。 T2509短期波动区间或在108.8-109.2。单边策 略上建议适当逢调整多配,接近前高注意止盈,关 注资金利率走向。曲线策略上继续推荐关注做陡。 | | 国债 | TF2509 TS2509 | 资金利率筑底叠加股债跷跷板效应,期债短期或呈窄幅震荡 | 略上建议适当逢调整多配,接近前高注意止盈,关 | | --- | --- | --- | --- | --- | | 金融 | | TL2509 | | 注资金利率走向。曲线策略上继续推荐关注做陡。 | | | | | | 短期关注美国通胀和关税影响,金价维持在3300 | | | 贵金属 | AU2508 | 市场消化部分美国关税影响 美元走强黄金回落 | 美元(765元)附近波动,卖出790以上虚值黄金 | | | | AG2508 | | 看涨期权;白银走势受到黄金和有色工业品影响反 | | | 集运指数 ...

Group 1 - Toyota's new car sales in China from January to June increased by 6.8% year-on-year, reaching 837,700 units, marking the first time in four years that it surpassed the previous year's performance in the same period [1] - The combined new car sales of Honda and Nissan in China decreased by double digits, with a total decline of 7% to 1.43 million units compared to the same period [1] - Japanese automakers are lagging in the EV and PHV sectors in China, with sales down 40% compared to the recent peak in 2021 [1] Group 2 - FAW Toyota, a joint venture with China's First Automobile Group, saw a sales increase of 16.3% to 377,800 units, while GAC Toyota, in partnership with Guangzhou Automobile Group, grew by 0.6% to 364,200 units [2] - Lexus, the luxury brand, experienced a 1.3% increase in sales, reaching 85,600 units [2] - Honda's new car sales in China from January to June fell by 24.2% to 315,152 units, with the Accord and CR-V remaining strong but other models underperforming [2] Group 3 - Nissan's sales decreased by 17.6% to 279,546 units, with both Honda and Nissan losing market share to Chinese manufacturers [3] - In June alone, Toyota's sales grew by 3.7% to 157,700 units, while Honda's sales dropped by 15.2% to 58,468 units, and Nissan's sales increased by 1.9% to 53,843 units [3]

在汽车产业百年未有之大变局中，企业的每一次战略抉择都如同在时代洪流中校准航向。 2025年6月28日，一汽丰田销售公司正式由北京迁至天津，这场跨越120公里的地理位移，不仅是企业空间布局的调整，更是其深化战略转型、重构竞 争优势的关键落子。当我们站在中国汽车市场深度调整的转折点回望，一汽丰田销售公司乔迁天津的决策，恰似一记精准的楔子，将企业发展脉络深深嵌 入产业变革的肌理之中。 此次搬迁绝非简单的物理空间转移，而是一汽丰田成功构建起以市场为指挥棒的研产销一体化机制，使企业在电动化、智能化转型赛道上获得更敏捷 的身位。更值得关注的是，这场变革与一汽丰田成立22年来的积淀形成共振，从产品迭代到服务升级，从技术突破到营销创新，一个更懂中国市场的合资 新力量正在破茧而出。 乔迁天津 战略重构背后的三重逻辑 其一，即是打破空间壁垒，构建决策新生态。在传统汽车产业体系中，研发、生产、销售三大环节往往呈现线性传导特征。一汽丰田销售公司乔迁天 津，实质是打破这种物理隔离，将销售端的市场洞察直接导入研发与生产体系。通过天津研发中心与销售公司的紧密协作，实现从概念到量产的跨越。 第二重逻辑则是深化本土化，打造中国专属竞争力。面对 ...

特别提示 微信机制调整，点击顶部"仪器信息网" → 右上方"…" → 设为 ★ 星标，否则很可能无法看到我 们的推送。 2025年第26周（6月23日-29日）科学仪器行业小报，一文看尽行业大事： 政策与行业规范 · 四川省科研仪器共享政策落地 四川省科技厅等四部门于6月27日发布《四川省重大科研基础设施和大型科研仪器开放共享管 理办法》，要求将单台（套）价值50万元及以上的科学仪器纳入省级共享平台，并通过绩效考 核 机 制 推 动 资 源 高 效 利 用 。 政 策 明 确 管 理 单 位 需 建 立 在 线 服 务 平 台 并 公 示 收 费 标 准 ， 将 于 2025年7月18日实施。 上海仪电・科学仪器于6月2 4 - 2 6日参加在上海举办的第二十三届世界制药原料中国展，展示了 符合制药行业GMP规范的滴定仪、水分仪、光谱色谱仪等检测设备，并提供3Q认证服务，覆 盖药品质量控制全流程。 · 工业检测设备智能化升级 卓茂科技于6月25日发布高速CT型X射线全自动检测设备AXI9000，解决传统2D检测无法切 层的痛点，适用于电子制造行业的3D缺陷检测。 厂商动态与新品发布 · 国产高端透射电镜突破国 ...